Lamborghini Urus SUV Will Be Automakers First And Only Plug-In Hybrid

9 months ago by Steven Loveday 11

Lamborghini Urus PHEV

Lamborghini Urus PHEV

Coming straight from Lamborghini Research and Development Director, Maurizio Reggiani, the company is moving forward with the Lamborghini Urus PHEV. The company’s lone plug-in hybrid will go on sale in 2018.

Lamborghini Urus PHEV

Lamborghini Urus PHEV

Reggiani said:

“The design [of the Urus] is pure Lamborghini. It has evolved considerably since the [2015] concept and the finished car is much better inside and out …  We want to be a leader here and have a chance to change the rules of the game.”

He didn’t explain exactly what leading technology the vehicle would project, nor any specifics on what developments had taken place. We will likely see it in its updated form sometime in 2017.

Although, Reggiani did say that turbocharging will be “completely mandatory,” since the SUV is heavy and needs all the torque it can get. Lamborghini hasn’t offered an SUV since 1993, when the seven-year run of the LM002 came to a close.

Unfortunately, his tone has not changed regarding the rest of the company’s lineup. He explained:

“A supersports car is completely different; you need the responsiveness of the engine, to feel the spark of every cylinder. We will keep normally aspirated engines for our other models. They are still the best choice.”

The Urus will also come in a twin-turbocharged standard ICE configuration, with a 4.0-liter V8. It shares a platform with the Audi A7 and the Bentley Bentayga. Reggiani noted that R&D’s primary focus is on the handling of the SUV. This is critical, similar to the mention of turbocharging, due to the vehicle’s weight and footprint. He said that weight, power, and aerodynamics are of the utmost, as Lamborghini moves forward.

Source: Autocar

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11 responses to "Lamborghini Urus SUV Will Be Automakers First And Only Plug-In Hybrid"

  1. offib says:

    ”We will keep normally aspirated engines for our other models. They are still the best choice”. Arrogant ******.

  2. SJC says:

    Hard to beat I.C.E. for range and fill time. Maserati and others can make PHEV/SUVs, they have the brand and image.

  3. jimijonjack says:

    Sounds like Something Founder Ferrucio Lamorghini would have said if He were alive..

  4. John says:

    So let Ferrari stay ICE. They’re mostly used on tracks anyway. Which is where the ICE will live on. Much like horses today.

    Like horses, ICE vehicles will have their niches. But will mostly be expensive toys to feed and stable.

  5. Vexar says:

    Responsiveness is superlative in an all-electric. This joker is high on exhaust fumes. AFormula E driver, or any Tesla owner with the Ludicrous upgrade.
    This is an early indicator that this brand will struggle against electrics in coming years. I’m sure they will have enough buyers for decades to come. I mean you have to support the auto mechanic industry somehow, right?

    1. Maybe it is time to start teaching Auto Mechanic Courses in EV Conversion and EV Modification, as well as How to Perfom Upgades on EV’s?

      If 5,000 shops around the world started with doind EV Conversions, even just using their 1 day a week they are now closed, converting cars for staff, and for learning on, by year end, their Mechanics could have built 3-5 EV’s, and by 2018 could actually start a business doing them during normal hours, with some level of efficiency, having done enough to have a good idea of the time and outcome!

      Already there are dozens of shops that do EV Conversions, but that number needs to move up to the thousands, within 2-3 years, and to the 10’s of 1,000’s by the end of the decade from now, for more people to learn the How To aspects, and some could even end up like Mate Rimac, bringing out their own EV Supercars! (Or, very low cost EV’s!)

  6. pjwood1 says:

    Higher and higher belt lines, and more and more visually restrictive C-pillars. When does it jump the shark?

  7. Nix says:

    Hey, they have one, which is 100% more than I ever expected from them. This is a good thing. No reason to bash.

    You can still buy a horse and a horse drawn carriage even today. There will be some gas cars for quite a long time. Especially specialty car companies like this one.

    There is no reason for every single car to be EV powered. That’s just being militant for the sake of purity

    1. Anon says:

      No, it’s being better stewards of the planet we’re killing.

      There’s NO SANE REASON to continue making ANY passenger vehicles use carbon-based fossil fuels for their drive train. None. Greed does not count.

  8. Anon says:

    Compliance Lambo. 😛

  9. bogdan says:

    What do they mean by Plug-In?
    Plug for cigarette lighter?