Kia Prices 2015 Soul EV From $33,700

2 years ago by Eric Loveday 72

Kia Soul EV

Kia Soul EV

New Kia Soul EV

New Kia Soul EV

Kia Motors has just announced U.S. pricing for its 2015 Soul EV.  The 2015 Soul EV will be offered/priced as follows:

  • Base – $33,700 (excluding $7,500 federal tax rebate)
  • Plus – $35,700 (excluding $7,500 federal tax rebate)

The differences between the two trim levels can be found here. (Hat tip to Chris!)

Kia is predicting an EPA estimated range of 93 miles.  MPGe is 105 combined (92 miles highway, 120 miles city).

Lease rates for the Soul EV are expected to start at $249 per month for 36 months with $1,999 due at signing.

Some additional Kia Soul EV details include:

Kia  Soul EV

Kia Soul EV

    • 109 HP
    • 210 Pound-feet of torque
    • 27 kWh lithium polymer battery pack
    • Recharge in under 5 hours on 240 volt (via 6.6 kW on-board charger) or 80% in 33 minutes via 50 kW CHAdeMO quick charge
    • 0 to 62 MPH in less than 12 seconds
    • Top speed of 90 MPH
    • Projection type headlamps
    • LED positioning lamps
    • LED rear combination lamps
    • Aerodynamically shaped 16-inch alloy wheels.

The all-electric Kia Soul EV is anticipated to arrive in the U.S. in late October/early November (full details here).  Kia officially states the following:

“Soul EV expected Fall 2014; initially available in certain California markets only with limited availability.”

Editor’s Note: We found some swell promo videos of the Soul EV by Kia Motors and attached those below (exterior/interior)



Starting MSRP of $33,700 (not including federal tax rebate of $7,500) with an expected introductory lease price2 of $249 per month makes all-new Soul EV a compelling offer for eco-conscious buyers

The 2015 Soul EV is Kia’s first mass-market, all-electric, zero-emissions car and the centerpiece of the brand’s Clean Mobility program

Fully electrified variant retains Soul’s funky design while delivering best-in-class3 EPA-estimated driving range of 93 miles4

IRVINE, Calif., September 11, 2014 – Kia Motors America (KMA) today announced pricing for the all-electric version of its hugely popular urban passenger vehicle, the Kia Soul. Offered in two trims, Base and + (Plus), the 2015 Soul EV MSRP will be $33,700 (not including federal tax rebate of $7,500) for the Base and $35,700 for the Plus (not including federal tax rebate of $7,500). With an expected introductory lease price of $249 per month, the Soul EV boasts best-in-class EPA-estimated range of 93 miles and MPGe4 of 92 miles on the highway and 120 miles in the city (105 miles combined). The Soul EV has also been honored with an industry-first automotive environmental validation by Underwriters Laboratory (UL) for its innovative use of bio-based materials.

2015 Kia Soul Interior

2015 Kia Soul Interior

“With our iconic urban passenger vehicle’s wildly popular style and functionality mated to eco-friendly electric-drive technology that delivers best-in-class range, we’re confident that the Soul EV represents a winning combination,” said Michael Sprague, executive vice president of sales and marketing, KMA. “And with a starting MSRP of less than $34,000 (not including federal tax rebate of $7,500) and an expected introductory lease price of $249 per month, it represents a compelling value as well.”

At $33,700 (not including federal tax rebate of $7,500), the Soul EV Base comes equipped with an array of standard features, including navigation, Rear Camera Display5, Bluetooth®6 hands free operation, power windows, power driver’s seat, cruise control, 6.6kW on-board charger and an exclusive HVAC system designed to extend driving range by minimizing energy draw. Also, every Soul EV comes standard with UVO EV Services7, which provide real-time battery-level status, distance to empty, and the ability to search for nearby charging stations. From the UVO EV smartphone app, owners can preset charging time and charging level ratios, as well as precondition the vehicle cabin with remote control of the HVAC presets.

The Soul EV Plus, priced at $35,700 (not including federal tax rebate of $7,500), adds EV-unique leather trimmed seats, which are tri-level heated and ventilated for front passengers, while the rear outboard seats are heated for added comfort. The Plus also includes projection-style fog lamps and power-folding outside mirrors, rounding out the thoughtfully packaged, value-conscious electric vehicle offering.

And now it’s time for the fine print, including the lease offer of $249 per month for 36 months with $1,999 due at signing.

Kia Soul EV

Kia Soul EV

1 MSRP excludes $800 destination and handling, taxes, title, license fees, options and retailer charges. Actual prices set by retailer and may vary.

2 Anticipated lease offer terms of Soul EV base model (73222 LX 2.4L I4 6 A/T FWD): $249 per month for 36 months with $1,999 Due at Signing after $7,500 Federal Tax Credit has been applied to reduce cost of lease. Offer for qualified lessees subject to credit approval, dealer participation and vehicle availability. Offer based on Soul EV base model with MSRP of $33,700 . MSRP excludes destination and handling, taxes, title, license fees, options and retailer charges. Actual prices set by retailer and may vary. Lease offered by Kia Motors Finance (KMF). No security deposit required. Incentives not available for other Kia vehicles. Soul EV expected Fall 2014; initially available in certain California markets only with limited availability. Actual limited time lease offer terms and further details to be announced around vehicle launch.

3 Competitive information obtained on Sep. 3, 2014 from

4 Based on EPA estimates. Actual mileage will vary with options, driving conditions, driving habits and your vehicle’s condition.

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72 responses to "Kia Prices 2015 Soul EV From $33,700"

  1. David Murray says:

    Everything sounds good, except for that 0-60 time of 12 seconds.. that is embarrassing and might even be a deal-breaker for me.

    1. Aaron says:

      If you look at the video reviews on YouTube for early releases of this vehicle, acceleration doesn’t seem to be a problem.

      I thought I would be some truck’s hood ornament with my i-MiEV’s 12-second 0-60 times, but surprisingly, it’s just fine.

      If the Kia Soul EV comes to Dallas before my lease is up in January, this is a strong contender to a LEAF for me.

      1. Big Solar says:

        I clocked my Imievs’ 0 to 60 at 15.5 seconds. You must have the performance model? Ha. That was with one passenger though but still….its plenty fast/quick enough around here in Orlando.

    2. Bloggin says:

      It does have a tiny 109hp engine but with 210 torque. But the lower hp number should help with longer range.

      The Leaf has less hp at 107 and the same 210 torque.

      eGolf has just a bit more hp at 115 but less torque at 199.

      Focus Electric has the most hp at 143 but the least torque at 184 with 0-60 at 9.2 sec.

      The Soul EV looks like it would be more fun to drive than the Leaf or Focus EV.

      1. kdawg says:

        Don’t forget the Spark EV. 130hp, 400ftlb of torque.

        1. Brian says:

          Spark EV doesn’t really count because it is not (yet) available nationwide. Although I’m starting to hear rumors that it’s coming to upstate NY.

          FWIW, I’ve also heard that the Soul is coming. It is rather unclear whether this car will be quickly rolled out beyond CA, or if it will turn into another compliance car. Kia is remarkably quiet beyond the 5000 for the first year, CA only, launch.

          1. By the 2018 model year, all the signatory California Air Resources Board – Zero Emission States (CARB-ZEV) will be “compliance” states, including New York. For now, they can use the “traveling provision” to either sell or not in other than California.

            California’s ZEV program has now been adopted by the states of Connecticut, Maryland, Massachusetts, New York, Oregon, Rhode Island and Vermont. These states, known as the “Section 177 states,” have chosen to adopt California’s air quality standards in lieu of federal requirements as authorized under Section 177 of the federal Clean Air Act. Additionally, California’s GHG standards are now federal law. Maine and New Jersey are participating with ZEV initiatives, but are not signatory CARB-ZEV states.

            1. pjwood says:

              California adopted a “State Plan”, that qualifies under the EPA’s proposed CO2 rule. It isn’t quite that all states play by California’s rule. Much less strict states will also qualify, without doing what CA did (AB32).

              1. jstack6 says:

                You’all are lucky to be in a ZEV state. I’m in Arizona which is the only state that cancelled the ZEV one year after we got them to adopt it.

                The AZDEQ Dept of Environmental Quality said it was to hard to adopt and they would need to hire more people. What a bunch of lies. They are killing us here with the Brown Cloud and imported OIL. We don’t have 1 drop in AZ.

    3. cab says:

      While EVs generally perform much better than their numbers suggest…I’m not looking to go backwards in performance over my current EV, which is just OK at 9 secs to 60 (Volt).

      1. Mike says:

        Cab, maybe if you’re a cabby, I could understand your concern.

        But, you do know that to get 9 sec to 60 you have to floor it. I’m wondering how often you’ve done that???

        I can tell you, I have an Insight 12 sec to 60 and I’ve Never had to floor it for traffic. Just for fun 1/2 power. And even this hybrid can pass people.

        1. Mint says:

          How many people buy cars purely for function? Maybe 5%? Of course fun matters, and 0-60 in 12s isn’t fun.

          Look at 0-60 times for ICE powered cars. That’s what the market wants, and that’s what EVs have to meet or beat. It’s very easy and cheap to make a 150hp electric motor.

          This is a joke of an effort from Kia.

          1. pjwood says:

            I never do 0-60. I do lots of 0-20, 0r 40MPH. How is it there?

            I would guess the roll-on highway acceleration does..suck.

    4. Steven says:

      As 90% of my driving is city, as long as it can get up to 45 quickly, I’m ok.

  2. Bill Howland says:

    Looks like KIA Soul will be the back door into the EV SUV market. People in the market may decide they want an electric ‘people hauler’ and can ‘get by’ with the EVSOUL.

  3. EV says:

    love how it says “aerodynamically shapes wheels”

    why couldn’t you have made the frickin car aerodynamically shaped!

    but this is probably the only kia i’d ever consider driving, would not buy it or spend any money on it though.

    rather get a volt for the price

    1. Assaf says:

      I like the amount of interior space.

      It might be possible to take our 5+dog family to a camping trip with this one.

      So they have till summer 2016 to make it available in Washington State… although I do hope to have better options by then.

      1. Assaf says:

        ..on a 2nd look maybe not. It is boxy, but the amount of space behind the back seats seems very puny.

        1. I’m 6’2″, and I don’t fit well in the back seat of a Kia Soul EV. The LEAF has more leg room for me at the expense of head room in the back seat.

          I didn’t sit in the front seat of the Soul EV.

  4. DanCar says:

    Nice lease deal! I’m eager to check one out in November. Seems like a real competitor to the Leaf.

  5. Seems like a very fair price. I’ll be interested to take a closer look, especially since it has Quick charge and better range than the Focus Electric.

  6. Murrysville EV says:

    A viable alternative when my Leaf lease is due next September.

  7. tedfredrick says:

    The Kia Sould cost about 15K new. 35K for the EV is out of this world. Who si soing to buy this slow car. The EV market is going backwards.

      1. tedfredrick says:

        I hope it works out for you. You can buy a lot of gas for the $15k the electric option is going to cost you over the gas unit.

    1. Aaron says:

      Dan’s brother?

    2. mike w says:

      I would lease one too. The base gasser leases out at $180 with $1999 down. The price difference between the gas and electric is only $60 a month which you could easily save on gasoline. You would be money ahead since you don’t have to pay for oil changes ect.

  8. Nate Crawford says:

    They may want to fix their fine print regarding engine size:

    2 Anticipated lease offer terms of Soul EV base model (73222 LX 2.4L I4 6 A/T FWD)

  9. Ellison says:

    Excellent, does anyone know which Bay Area dealers will have them first or will they make appearances at Plug in Day events?

    $299 a month with no gas bills after that is very reasonable. I’m hoping this gets high schoolers and college students driving electric, they would also be great for car sharing!

  10. Chris says:


    I wonder if the red and black model will cost the same as the other ones…

    1. Jay Cole says:

      Should be more as everyone knows it is faster and has a great AER


      1. Chris says:

        Referring to your own article? HAVE YOU NO SHAME???

        haha I might pay extra for the hamster to…hamster human converter this car apparently has

        ok but seriously now I can go to that event in Huntington Beach and actually seriously consider this car!

        1. Jay Cole says:

          No I would never reference my own piece…that is so gauche.

          Kia Soul EV Coming To US In Fall – With Snazzy New Color Choice

          …and chance I can take up the war against “Robin’s Egg Blue” in the EV space I take, (=

          1. Chris says:

            Totally agree with you, I don’t get why carmakers only put their cars out in that weird blue…I guess market research shows that wealthy eco conscious people love that color?

            btw here’s a listing of what’s different between the base model and the + model

            $2k is pretty reasonable for heated seats all around, vented seats in front, leather seats, a homelink/auto dimming mirror, auto folding mirrors, fog lights, power folding side mirrors and a 12v outlet in the hatch

            1. Assaf says:

              I won’t take leather seats even if you pay me. IMHO they are sweaty and generally disgusting.

              Isn’t there any way to bail out of that silly universal interpretation of “upper trim level”?

  11. MrEnergyCzar says:

    This is good news in that the 90+ mile range raises the bar….

    1. Anthony says:

      That’s what stuck out to me – 90+ miles EPA rating is a lot higher than I expected. I’m sure hypermilers could even get 110+ miles per charge.

    2. DanCar says:

      It will have the same range as the Leaf on the freeway due to boxy shape.

    3. David Murray says:

      I agree with you (which is rare). Manufacturers of all-electric vehicles should be aiming for that 100-mile range minimum, witch is an important psychological barrier for many. Myself, I will probably only consider PHEVs from this point until EV range is 100+.

    4. Rich says:

      We’ll have to see what the EPA actually comes in at. In the interior video (part of this article) at time: 0:22 it shows the car’s average fuel eco at 1.5mi/kWh. 40 miles of total range? 93 mile range / 27 kW = 3.4 mi/kWh. 🙂

  12. vadik_veselovsky says:

    Can pls anybody make it really clear. How much is MSRP and how much is the out of pocket price?

    This wording with “including” or “not including” fed credit is ambiguous.

    1. Anthony says:

      33,700 plus taxes and fees is the MSRP. Thats how much it is to get the car out the door. After you file your taxes at the end of the year and get 7500 deducted from your federal taxes, so whatever your refund check would have been goes up $7500. So your net price is 33,700 + tax + fees – 7,500.

      1. Chris says:

        Actually the Qualified Plug-in Electric Drive Motor Vehicle Credit doesn’t work like that as it’s a non refundable tax credit meaning that it can only reduce your tax payable to 0.—qualified-plug-in-electric-drive-motor-vehicle-credit—non-refundable-credit-/

        1. Chris says:

          I suggest the website admins switch to Disqus or something so we can edit!!!

          but anyway I was going to say “so if you don’t owe Uncle Sam $7500k in taxes normally it’s better to lease as the captive leasing company will apply ~$4k as a capitalized cost reduction against the car.

          1. Bloggin says:

            Exactly. Buying an EV is like buying a $30k iPhone. In less than 24 months, a faster better model will be out and your model value will drop substantially.

            Besides the fact that one would want the next newest, longer range model when it comes out in 3 years anyway.

            1. leaf owner says:

              Sorry – no longer a good comparison. Phone tech has peaked….

            2. Larry says:

              Well, that’s what I thought when I leased a 2012 LEAF in January 2012. I don’t see the possibility of a significantly improved alternative even when my 3-year lease expires!

      2. MTN Ranger says:

        For base it is $34,500 and plus is $36,500. You have to include the destination fee (not like it is optional).

  13. ffbj says:

    You are confusing phones and cars. One you hold up to your ear and talk, or take a picture with. The other you drive.

  14. Ryan says:

    Weighs less than the 2015 Mustang with any size engine!

  15. jzj says:

    1. Good price.
    2. Too slow.
    3. Shoulda gone for 100 mile range.

  16. Spec9 says:

    Damn . . . if they put that 27K battery in something aerodynamic, they might be able to hit the 100 mile EPA rated barrier.

  17. JoeS. says:

    I had hoped it would come in at just below $30K.
    Speed/acceleration not an issue. All EVs are excellent 0-30 and at Interstate merging which is where it matters.
    How does ‘B’ Mode regeneration compare with other cars?
    Guess it was too much to hope for a regen paddle…

    1. Rob Stark says:

      What Interstate has a 30 mph speed limit?

      Acceleration between 0-75 mph matters.

      1. alohart says:

        Not to many of us. This obsession with acceleration is testosterone-fueled and has little importance in the real world.

        1. Big Solar says:


        2. DaveMart says:

          People who can’t drive a slow car safely can’t drive.

          Now if they wanted to argue that it is more fun driving a fast accelerating car, then I agree.

          Learn to drive properly first however, or a fast car will kill you or others faster than you can say 0-60.

    2. Spec9 says:

      That 27KWH battery has got to cost them. They are probably still losing money at that price.

      1. QCO says:

        Yes, it’s interesting they decided to go for being a range leader rather than a price leader.

        My first thought was they overpriced it by 3k since 29995 would have attracted more attention. But at that price it would have been a “me too” with about 80 miles.

        However it still doesn’t hit the magic 100 mile number, so we’ll see if it sells well or sinks into compliance car territory.

        Kudos for building it, always good to have more choices.

  18. Martin says:

    They made the whole standard/optional coloumn just to tell us that the battery heating system is optional?

  19. david_cary says:

    Since it isn’t that much different then the Leaf (price/range), it seems like it would be a leap of faith to buy. Why buy the new comer for the same price as the company with the most experience building a volume EV?

    I mean if it was cheaper – sure.
    If the range was significantly longer – sure.
    If it was faster – maybe.
    If it was bigger – sure (I didn’t look but I guess it is a tad bigger but not enough to make a difference)

    What ever happened to Kia being the price leader. I thought for sure it was going to beat the Leaf by a dollar at least.

  20. leaf owner says:

    As a leaf owner — it is at least nice to see more options in the BEV space.

    1. mike w says:


      more choices better prices and better cars. If the Kia has better batteries ( liquid cooled made by LG Chem) I would pick it over the leaf.

  21. Lou says:

    My take on this is that Kia has just made a serious entry into the EV market here. It has an additional 9 miles range(10%) more than LEAF, is larger, and at the base price is slightly better equipped than the LEAF. The base Soul EV includes the QC option, has the 6.6 on board charger and the hybrid heater. For a lot of us, those are legitimate improvements. I have not checked out the price of the mild level LEAF similarly equipped, but it seems to me that the Soul is a little better equipped with more range at a similar price. I have never been inside a Soul, nor have I ever been inside a LEAF. However, Soul EV “seems” bigger(noticeably). Hopefully they bring this car out nationwide sooner rather than later. Their lease deal looks excellent too. There are a lot of people out there who are quite happy with 80 miles on the highway range(coming from an I-MiEV driver, I’d be one of them!!!)and over 100 city seems almost a given, once a driver learns the ropes of driving electric.


    1. QCO says:

      Just released in another insideEVs article – It DOES exceed the magic 100 mile range, at least on the EPA city cycle.

      So it’s the range leader in the affordable EV segment.

  22. abhishekifmr says:

    As a future EV car owner i am happy that new models are coming. We need much more choices 🙂

  23. Alex says:

    I looked the car with gas engine already , and i like it from the seats and interieur. My Leaf gives me a bit to less range sometimes, but Kia could do my trips. Very interesting car to me, i want to testdrive!

  24. mwitthoft says:

    Zero to sixty in 12sec is plenty. If you actually try it . . . find a flat stretch of road, start from zero, and push your car to 60 in 12 seconds, you’ll notice that you are driving in a reckless and dangerous fashion. Nobody ever accelerates anywhere near that hard in normal safe driving.

  25. EVSsoso says:

    Looks nice, but this will yet again be an excuse to promote the use of nuclear power and increase electricity consumption. We need to look to zero impact methods of transportation until we can reduce electricity consumption and switch to a 100% renewable grid (this is still decades away) and shut down all nuclear power plants. Right now EVs are just putting $ into the hands of nuclear power producers.

    1. Nice try. Electric vehicle owners have a very high rate of solar electric production adoption, compared to the unwashed masses.

      So, the way I see it, more EV’s equals more solar, faster. By the way, we keep shutting down nuclear power in California, and we have the highest EV adoption rate in the USA by a very large margin.

      Non sequitur.