Infiniti Considers Launching Its First-Ever Electric Car In China

5 months ago by Eric Loveday 4

 2012 Infiniti LE Concept

2012 Infiniti LE Concept

Despite promises that date back to at least 2012 to develop a production electric car, Infiniti still has yet to deliver.

Infiniti LE Concept to Remain Just a Concept For Now

Infiniti LE Concept to Remain Just a Concept For Now

That may change soon as the premium automaker is now reportedly eyeing China to launch its first pure electric vehicles.

Infiniti President Roland Krueger stated:

“When I think about EV, we design it for China definitely, even as the first market to launch.”

“We are discussing this internally constantly what is the right timing for Infiniti to have such vehicles.”

Not a very promising statement though if Infiniti is still just “discussing” the timing.

On the upside, Krueger notes that Infiniti could be “very fast” with the launch of an electric car if it gets the okay from parent company Nissan. Kruger notes that technology from both Nissan and Renault could be immediately employed in a plug-in Infiniti, so that side of the development work would be mostly done at this stage.

Honestly though, Infiniti is falling behind quickly in the electric car race. Most other premium automakers have offerings out there, or coming soon. Yes, we understand that Infiniti could be “very fast” to market with an electric car, but we’re beginning to wonder if “very fast” will be soon enough…

Source: Automotive News Europe

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4 responses to "Infiniti Considers Launching Its First-Ever Electric Car In China"

  1. CLIVE says:

    Screw China what about North America?

  2. suresh says:

    so nissan leaf is apparently too costly for china and they are trying to do a smaller/cheaper car but it makes sense for infinity??

  3. Bon Bon says:

    Well they are actually two different brands. So I guess each has its own market strategy/survey based on its brand value, etc. eg. VW is a bust but Audi still sells even though they are the same company. Because Audi has different brand value than VW atleast in the US of A.

  4. Peter says:

    Too bad Infiniti isn’t sold anywhere here in Denmark.
    Renault’s F1 driver Kevin Magnussen is probably one of the only persons to drive an Infiniti here in Denmark (he got a Q50 hybrid as company car, special imported).
    I have never seen an Infiniti here.

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