In Q1 2017 Renault ZOE Sales Were Up 57%, Looking For 40K By Year’s End

3 months ago by Mark Kane 17

Renault ZOE

Renault opens 2017 with an electric car sales surge, as the new ZOE is selling like proverbial hotcakes.

Renault ZOE sales – March 2017

The first quarter of 2017 ended with some 9,220 ZOE sales, which is 57% more than year ago (around 5,900).

Most of the sales comes via France – 56% (5,191) where ZOE holds an astounding 70% of all electric passenger car registrations, and notes growth of 60% year-over-year.

“Against the backdrop of a particularly vibrant and rapidly growing (up 22.9%) electric passenger vehicle market, the ZOE with its increased range of 400km NEDC has seen its sales figures climb close to 60%, and it alone accounts for 70% of the market with 5,191 units registered.”

Sales also hit new high in March – around 3,800 (41% of the total first quarter), which gives us hopes that ZOE may be able to reach up to 40,000 sales for the year (in 2016 it was around 22,000)!

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17 responses to "In Q1 2017 Renault ZOE Sales Were Up 57%, Looking For 40K By Year’s End"

  1. wavelet says:

    An interesting datapoint would be what % of sales this year (or since it’s been available) were with the 41kWh battery?

    1. trackdaze says:

      I would say its majority.

      First quarter sales historically have represented about 20% of the full year so Renault Zoe is looking more likely to breach 50,000 sales this year.

      1. Seuthès says:

        That’s the problem for Renault. The factory in which the Zoé is produce, has reach his maximum capacity since the end of 2016.
        Renault can raise the production of the Zoé, but Renault have tu cut some Clio’s weeks of production, and produces the Zoé instead. And Renault can build more Renault Clio in Bursa and Novo Mesto factories.
        The other solution is to build some Zoés on the Nissan Micra’s Line of production.

        In France for the first quater Renault sells 5,191 Zoé, and the orders for the Zoé don’t slow down. Renault will probably reach 20,000 sales for 2017, and probably near 40,000 in the whole Europe.
        So Renault have to do some thing to increase the production for 2017 and 2018.

    2. Just_Chris says:

      IMO the better comparison is the the sales of the Clio in the EU.

      Zoe – 9220
      Clio – 86999

      so about 10%.

      In some ways that’s great and the Zoe could be taking sales from other higher priced German hatchbacks but I still think Renault needs to reduce the price, expand availability and offer a reasonable buy the battery (rather than rent) option.

      I really think that Renault could replace 50% of Clio customers with Zoe’s if the price started drifting down. The Clio sells 300k per year in the EU so that would be massive but why not? Brussels to Paris, a 3 hour drive, is only 300 km or one brief stop at one of the 10 or so fast chargers between the 2 cities. To be honest its close enough that if you stopped for lunch at a L2 you’d probably still make it quiet comfortably.

      I think the Zoe is pretty much a no compromise solution for a large segment in the EU. I know there are challenges around on street parking and charging but these must be offset by the lack of a viable competitor to the Zoe at the moment.

      1. randomhuman says:

        You can buy the Zoe battery for 8000€ instead of renting it. So it is possible. I think sales are not bad for an electric car this young and in comparison to the Clio. It gains more and more customers.

  2. Pete says:

    40.000 sales would be increadible, Zoe only available in Europe. I think the VW Polo is around 300.000. To reach 100.000 a year Zoe should get some 6000 € price discount and a CCS plug.

  3. Mark.ca says:

    We don’t make more ev’s because there is not enough demand…….blablabla
    GM is missing another opportunity but don’t worry, all goes according to plan.

    1. William says:

      Another opportunity to Plan Accordingly! My accordian playing is a bit worrying, my demanding EV driving is in anything but a GM.

      That is, except my Bolt test drive earlier this month. Truth be told, my Leaf is feeling a little long in the tooth compaired to GM Bolt. Now, I know why Carlos had that sad distraught game face, when he got his first, “up close and personal” with the GM Bolt.

    2. Seuthès says:

      Actually I heard from “automobile-propre.com” that for some of the first 4,000 orders in Norway will receive their orders in 2019 from Opel.
      I don’t understand why Chevrolet/Opel can’t buid those cars for 2017 ?

      I was expecting the Ampera-e would be a serious contender for the Zoé and also for the Tesla Model 3 in Norway. But apparently GM don’t take very seriously Tesla.

      And the Ampera-e will be available only in 4 countries in Europe for 2017. Germany, Norway, Netherland and Switzerland.

      As The Model 3 won’t reach Europe before end of 2018 at the best, the Renault Zoé is the only with a descent range available here in Europe.

      1. Terawatt says:

        Who knows? But since Opel isn’t part of GM anymore, but had been sold to PSA, it’s doubly complicated to speculate about what GM wants and what PSA wants from the Ampera-e. In the short run GM will presumably be better off if PSA sells a lot of the Ampera-e and GM build a lot of it, but now that Opel has been sold it’s a competitor, so share and image could be reasons for GM to hold back. No details about what rights PSA has here are publicly known…

        1. Leaf2012 says:

          Another interesting fact from Ampera-E sales in Norway is that Opel has previously lost a lot of its market in Norway and only has a small part of the car market here. in 2016 their total sales of all cars combined was just over 4000, and they now have signed contracts for more than 4000 Ampera-Es. So if they were able to get all those cars this year they would actually double their total sales, selling more BEVs than all other cars combined 🙂
          I guess they have to limit the supply in the beginning.

          Nissan was also pretty small here before the Leaf got them to the top selling lists.

  4. Viktor says:

    The range you get for the price in Renault Zoe is really great wish probably is the reson why it sales great but in other area it’s really lacking. The price in Sweden before taxes is about $29k and then you get a car there electric window lift in the back road is an option that you have to pay more for.

    Sure, its a cheap electric car with good range but don’t expect to get mush more then what absolutely necessary in a car.

  5. Bob Nan says:

    Good to hear this. With the launch of Leaf-2, Nissan will also hit the highs.

    Leaf is still selling very well in Japan.
    But Nissan should follow Tesla’s model in offering multiple ranges like 40 KWh, 60 KWh to expand the sales to a much higher level.

    Another thing to note is the bigger demand for Crossovers, so better to make Leaf with a proper wagon like rear which will offer maximum interior space.

  6. Samwise says:

    I think The Zoe proves that in Europe at least the magic number is 40 kWh, not the 60 kWh everyone thought it was.
    In big ole blue sky USA things might be different of course, but I would still expect the Zoe to have very good sales there if it were available.

    1. Terawatt says:

      I disagree. 60 kWh is the sweet spot with compact, efficient cars like the Bolt.

      Range you can easily, realistically exploit is the ticket. You must allow for winter, capacity loss over the years, and a small reserve, and still be able to go far enough to be practical for a few long trips a year (which is all most people do).

      Having driven a LEAF for a couple of years has taught me it’s not easy to use the full range of the car. There’s not a charger every mile along the road, and you want a little reserve so you’re certain you get to the charger and don’t run out. Capacity decreases a bit over time, and conditions aren’t always perfect. And all these factors become more significant the less range you’ve got to begin with.

      A LEAF with 86 miles of range would be quite practical if this meant you stopped only every 86 miles for a fast charge. I would need to stop more than once in a day only a few days a year. But if on snowy winter roads I only get 60 miles and the chargers aren’t precisely in my optimum location (subtract ten miles for this) and I need ten miles in reserve to stay sane my “useable range” is down to forty miles. Start over assuming ten percent capacity loss and it looks even worse!

      The twenty miles lost to charger placement and reserve are independent of capacity. They become much less significant if you have more range to start with.

      With 60 kWh you have a much more reality-proof vehicle and can expect to always have at least 160 miles of “useable range” in the sense just explained – and considerably more most of the time. That’s over four times the utility of the 24 kWh LEAF, despite the pack being only 2.5 times the capacity.

      Similarly, cutting one third of the battery would cut utility in the real world by significantly more. And it would reduce vehicle cost by only about ten percent.

      Isn’t then 75 kWh better than 60 kWh? For some it is. But most, at least in Europe, would need only one charging stop on only those few days a year where they are going far and down to 160 miles of useable, between-chargers range. At this point aging battery costs more than it’s worth IMO.

      By the same token, 40 kWh is probably better for some than 60 kWh. But I don’t agree it’s the majority; not if the EV is their only car.

  7. jheartney says:

    Here in the midwest U.S., unless you have a Tesla, the quick chargers are all clustered in the bigger metro areas, with gaps too large to be covered even by a Bolt. Even with a 240 mile range, you would not be able to make it to the next quick charger in the next city.

    Until they get a better network of non-Tesla fast chargers, neither 125 miles nor 250 miles is adequate range for long-distance travel.

    Tesla, unlike the majors, understood from day one that for EVs, building the charging infrastructure is as important as building the cars.

    1. Terawatt says:

      Well, VW is building that network, and with much faster chargers (150 kW and a few 320 kW), starting this year. The Bolt will be able to drive long distance on all the major routes pretty soon.

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