With Humor, Chevy Volt Owner Fires Back At Lexus’ Anti-EV Ad

3 years ago by Eric Loveday 57

Take That Lexus

Take That Lexus

Chevy Volt owner Steve Koopman is behind this anti-Lexus image/ad, which of course uses Lexus’ original anti-EV ad for inspiration.

In all honesty, Lexus is deserving of this after repeatedly attacking electric vehicles.

If there’s no truth in the information presented, then it’s easy to fight back.  Koopman does precisely that in comparing his electric Chevy Volt to Lexus’ various hybrid-drive vehicles.

*Our thanks to Steve Koopman for allowing us to share this humorous graphic he created.

Steve Koopman's Chevy Volt

Steve Koopman’s Chevy Volt

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57 responses to "With Humor, Chevy Volt Owner Fires Back At Lexus’ Anti-EV Ad"

    1. ClarksonCote says:

      i will say, there’s some irony in that the pic of Steve’s Volt above is NOT in his garage charging, but there’s some leeway for those 5% of cases when we like to take advantage of public charging. 😉

  1. James Haberberger says:

    Awesome! A great comeback to a really moronic ad. Great job Steve!

  2. Big Solar says:

    Good one, lets pool our money and put it on TV.

    1. BraveLilToaster says:

      Save your money and put it on Youtube, where the original ad exists.

  3. Mark H says:

    Excellent!

    1. Mark H says:

      Get lost searching for charger >
      I know where my house is.
      Priceless

      1. Fabian says:

        +10000000

  4. Joe K. says:

    Well done indeed!

  5. Mike says:

    Lexus must be specifically losing sales to the Volt and Leaf. And as the Volt is the Smartest Hybrid design, Lexus hasn’t got a winning hand: Bluff.

    1. Mike says:

      Volt: GM’s most advanced vehicle and most reliable.

    2. Mark H says:

      Has nothing to do with the Volt. Lexus is losing to Tesla but they made a full swooping anti-EV add. A Volt owner just accepted the challenge.

      1. B-rad says:

        Correct. The ad is for EV’s only. The response is fine, but it clearly shows that ‘Steve’ didn’t understand the ad in the first place. Lexus isn’t bashing the Volt, it’s bashing EV only cars. Kind of irrelevant.

        1. ItsNotAboutTheMoney says:

          No, he got it. He was pointing out that Lexus’ ad compared with BEV and ignored PHEV/EREV.

    3. MTN Ranger says:

      I sold my Lexus IS300 to buy a Volt almost three years ago.

      1. Richard Gozinya says:

        Just curious, how has that been for you, in terms of going from a luxury car to something considered more of a mid-level type of car?

        1. Viking79 says:

          I don’t really consider the IS300 a luxury Lexus. The Volt is actually pretty high end for a mid level car too, in many ways. It is very refined feeling. It has a few cheaper materials here or there, but with the leather option is pretty nice feeling.

          1. MTN Ranger says:

            Yes, I would pretty much agree. My Volt has a lot more luxury features than my Lexus. Granted, it was a 2002 and a lot of the newer stuff wasn’t available back then. The only thing I miss is power seats.

        2. ABCSVolt says:

          We have a Lexus IS350 and an Audi Q5 when we got our Volt. Still have all three and love the Volt and been using it much more than the other two. Q5 is now mainly for road trip and IS is mainly burger runs to occasionally keep it lubricated. Driving dynamic is almost as good as IS. Build quality and ride quality feels as solid as Q5. Luxury, amenities and features are on par with both.

  6. EdoTesla says:

    Bravo!

  7. Rick Danger says:

    Nice job Steve! Looks like Lexus hit your fist with their chin 🙂

  8. bro1999 says:

    Someone should post this on Lexus’ twitter/Facebook/Google+ page. 😀

  9. Brian says:

    Nicely done! This is a weak attempt at justifying their inferior technology.

  10. James says:

    One subject not talked about is that many days, even us Volt owners don’t even charge! This obviously is after we assess what likely EV needs we’ll have for that day. Most days I don’t even charge every other day. If there’s an emergency or sudden need to drive some distance – BAM!, no need for an additional vehicle or a loaner – I have the gasoline generator onboard! This is why Volt is such a great solution. It just works, and it works for a multitude of situations.

    Now just give me a lighter range extender, more CS Mode MPG and a worthy back seat!

    1. ClarksonCote says:

      i often charge every other day as well, and try to do so overnight when the grid demand is lower, just to try and be optimal (my rates are no different at night).

    2. Brian says:

      Good point. Heck, I don’t charge my Leaf every day! Sometimes I go 3-4 days between plugging it in at all. It has never bitten me yet, and if I need to go farther one day – BAM – I take the other family car (that most Leaf drivers have).

      If I had a Tesla, I would need to plug in once a week! (If that)

      1. Brian says:

        I would like to add that of the three things you want from the next Volt, none of them would convince me to buy one. What I personally need is a bigger trunk (think loading up a family of 4 for a trip to Grandma’s at Christmas time) to replace my road trip car.

        The good news is, from the teasers we have gotten lately, it looks like we’ll both get what we want 🙂 The 2015 NAIAS can’t come soon enough!

        1. JRMW says:

          My Volt wish list.
          1) electric only range of 60 miles.
          2) ability to turn OFF the Rex.

          I want my car to run purely on electricity
          I don’t want the Rex turning on to help me up a hill. Most importantly, I do not want it to turn on automatically when temps are below 25 degrees, because temps are often below 25 degrees in Mpls.

          My commute is 26 miles round trip. I use my bicycle in the Spring/Summer/Fall excluding rainy days, and my car from end Nov to early March.

          I want to commute using ONLY electric and not a drop of gas when I use the car.
          unfortunately the Volt won’t let me do that. First because it’ll turn on automatically under 25 degrees… secondly because I’ve heard the Volt’s range can fall to under 26 miles in winter.

          Seems like an easy “fix” to be able to just turn off the Rex so that it works more like the i3 Rex.

          1. Dan says:

            I don’t know what you’ve read, but the Volt’s engine does not automatically turn on “when you go up a hill”; you can drive up a hill on battery power alone as long as you have EV range remaining.

            On a MY2013+ Volt, there are only three scenarios where the engine turns on automatically:

            1) Outside temperature is below 15F
            2) You have opened the hood while the car is on (safety precaution)
            3) You have no EV range remaining

            Other than that, the engine doesn’t turn on unless you wanted it to.

            1. JRMW says:

              Thanks Dan,
              I forgot that they added the “extreme cold” setting allowing the engine to stay off until below 15 degrees.

              I was under the impression that the gas engine “auto assists” the electric motor whenever more torque is “needed” such as during rapid acceleration or steep hills.

              This is written on almost every Volt discussion board that I’ve seen. That said I was unaware that you could turn that function off

              for instance
              http://insideevs.com/general-motors-explains-marketing-chevy-volt-difficult/

              1. Viking79 says:

                Remember that if you have the range extender, you must use it. Gas engines don’t do well sitting year round. They need to run to keep lubricated, clear of deposits, burn off crud in the oil, keep fuel fresh, etc. If you never use the range extender, get an EV without one.

                1. Dan says:

                  The Volt internally tracks the age of your gas and automatically runs the engine as needed to make sure the average age of the fuel in your tank is < 1 year. Consequently, you must use at least one tank of gas per year in the Volt. (This is one of the reasons the Volt requires premium gas.)

                  1. ClarksonCote says:

                    Yes, and I suppose this is perhaps a fourth time the engine runs in the list above.

                    If you don’t use the engine at least once every 6 weeks, the car prompts you to let the engine run, which you can delay up to 24 hours. It will run the engine for under 10 minutes to lubricate the engine fluids etc. (“Engine Maintenance Mode”)

                    If you don’t use the gas in your tank within a year (average age of fuel > 1 year) the Volt prompts you to run the engine, which you can delay up to 24 hours. It will then run the engine for your driving until the gas is used up, or you add more gas to decrease the average age. (“Fuel Maintenance Mode”)

                    Neither of these contribute to much fuel use at all, and most people don’t see either prompt if they take an occasional trip with their Volt, negating the need for either mode to ever run.

              2. Dan says:

                When the Volt has EV range remaining, the only time the engine comes on when driving is during extreme cold. Outside of that, it doesn’t matter how fast you’re driving, what grade, etc… it will use only the electric motor unless you specifically instruct it otherwise.

                The more complicated electric motor+gas engine stuff applies after you’ve ran out of EV range (or if you select Mountain Mode).

              3. ModernMarvelFan says:

                “I was under the impression that the gas engine “auto assists” the electric motor whenever more torque is “needed” such as during rapid acceleration or steep hills.

                NOt true. It is how Energi, Accord PHEV and Prius PLugin works. NOT how Volt works. That is why Volt is unique.

              4. ClarksonCote says:

                The Volt will NOT use the range extender/gas engine to assist up hills ever, as long as the Volt has battery power remaining.

                This is precisely what sets the Volt apart from other plug in hybrids, and why “Extended Range Electric Vehicle” is more appropriate.

          2. Trace says:

            Where is there a hill in Minneapolis?

            1. JRMW says:

              Haha!
              True, we have few hills.
              but I LOVE to accelerate

              I’m a unique person, and not what GM went after. I want a commuter car that has no ICE.
              And I live in MN. (most of these EVs are really made for nicer climates so they’re designed for nicer climates).

              The Volt is a fantastic car, but given my peculiarities the ICE would run too much for me. The engine comes on under 15 degrees (I originally thought it was 25 degrees). That’s unfortunately much of the time that I drive a car! I ride my bicycle March thru November (O emissions except my farts and burps) and my car Dec through Feb.

              MN Winter HIGHS are in the 20’s in Dec/Jan/Feb, and the lows (like when I drive to work in the morning) are consistently 5-15 degrees OR LOWER!

              so the ICE would be on a fair amount.

              Anyway: I was just stating my “wish list.” I do really think GM should look at doing a 60 mile range Volt. I don’t think they should bother tinkering with the Rex. It’s just my personal wish.

              I was really hoping these next Gen BEVs would have hit 125 mile range. (the MB B class is close with the added option).

              So for now, I’ll probably go for a BEV next spring (Leaf, MB, and eGolf are top on my list) and then 2 years later we’re hoping there will be an All Wheel Drive Rex SUV/CUV for our second car.

              1. George Parrott says:

                Currently a “60 mile range Volt” is called a Chevy Spark EV.

              2. John Weber says:

                I would suggest a Focus Electric. It has a liquid heated battery. Granted Idaho is not Minnesota but we did see below zero temps last winter. I had an average range of 80 miles in the winter and 110 miles in the summer. Lately I have just been charging it on the weekends with solar. I use the heated seats all the time when cold. The 2015 sounds like it will also have a heated steering wheel which would be really nice and reduce the need for cabin heat which eats kwhs.

              3. Dave - Phoenix says:

                JRMW,

                It is not the end of the world to use a few drops of gas occasionally to overcome the limitations of EV’s in extreme cold weather. The feature is a positive, not a negative, and one more thing that separates the Volt from the competition.

                It will takes hundreds of times of the engine running due to extreme cold, before you use up an entire tank. The same is true for when you drive 2 or 3 gasoline miles. You can do that hundreds of times as well on one tank.

                It is MUCH better to have 95% gas free usage and the ability to overcome these limitations than it is to run absolutely 100% of the time on EV.

                1. ItsNotAboutTheMoney says:

                  Well, they can have the engine there and use it to deal with cold, but since they do that they shouldn’t try to call the car an EREV. Avoiding cold engine runs is one of the key benefits of full-power plug-in hybrids, as GM wrote when they published their original document proposing the EREV category. Cold engine runs in cold temperatures are particularly bad for emissions, so if they can’t solve the cold temperature problem that BEV manufacturers have dealt with, the engine’s not just a range extender.

                  Where I live in Maine, there’s a little over 2 months of the year when the average low is below 15F so despite my wife’s whopping 6 mile round-trip commute, and our even shorter grocery and take-out runs, there will be a bunch of cold engine starts even when we are comfortably within range.

                  I really hope that GM have done something about this for Volt 2.

      2. Dr. Kenneth Noisewater says:

        I’d keep it plugged in for shore power to let the car manage battery temps and allow for running the heater/AC without depleting the battery.

        Also, cuz you never know when you’ll need that power.

        Sorta the same way I put half a gallon into my Volt the other day to keep it topped up. Better to have and not need than need and not have.

        1. Brian says:

          Since you’re responding to my comment, I assume by “it” you mean a Leaf not a Volt. A Leaf will not do anything to condition the battery, save for a small heater when the battery temps go below -4F, which is never even in relatively cold upstate NY. The rest of your points are valid, though.

          It comes down to moving cars though. Say I get home and park at the end of my driveway because the kids’ toys are all over the driveway. I could move the toys and then move up, but if I left in the morning with 16kWh in the battery (80%) charge, and am now down to 14kWh, why should I bother? I could do my commute (<5 miles) for two weeks before I needed to charge again, and that's starting on an 80% charge!

  11. vdiv says:

    Too bad that Lexsux victims will never know the difference while driving their overpriced Coyotas on dino juice mucking up the world.

  12. Raymondjram says:

    Toyota gave up on BEVs when they stopped producing the E-RAV4 using Tesla parts (the dash displays “Powered by Tesla”), and they lost the Japanese domestic EV market against Nissan. So they want to sell more Lexus hybrids to cover their shame, and still get American money?

  13. Texasimev says:

    Have an iMiev.
    I wish I could skip charging for a couple of days. Many days I use most of the range by lunch time, if I could get reliable access to a public charger I’d go even further.
    Range matters to me and I want more.
    When the iMiev lease ends in Feb, Volt seems like the answer and is top of the list to purchase. Only issue now, buy Volt in Dec for 2014 tax credit or gamble the 2016 Volt will have more electric range and wait till next summer.

    We also have a 2007 Prius w 110K, a great car but only gets 45 mpg. So we still buy plenty of petro. Too bad Toyota has decided not to pursue EV. Would be nice to see a Volt like Toyota

  14. EV says:

    well said lol

  15. EV says:

    I’d have to say the Volt is better looking than any lexus i’ve seen, except maybe the LFA.

  16. pete g says:

    Q: What do all the following cars and trucks have in common:
    BMW 3 series
    Chevy Volt, Colorodo
    Ford Fusion, F150
    GMC Sierra, Yukon
    Honda Civic, Accord, CRV
    Mercedes C class
    Nissan Leaf, Altima
    Tesla Model S, Model X

    A: All will take huge bites into toyotas market share in the upcoming year.

  17. VoltOwner says:

    Repeat. To get over 1000MPG? You bet!

    3 gallons a year is pretty close to minimum in the Volt, so, sure I’m an outlier, but some have done better, just stating that it is possible…

    I figured that plugging in once per day uses a single hour in a year. I’d like to see any gas-hog spend that little time refueling.

    I do spend 20-40 minutes fast charging my Spark once in a while, I just keep a good book in the car…

  18. CherylG says:

    The Lexus ads must be very effective based on recent sales results.

    For August:

    Volt sales plunged 25%.

    Lexus sales up 14%. The CT hybrid surged by 27%.

    1. Sparkler says:

      25% over the highest month of all, August 2013. NOT 25% over last month, big diff. Volt sales are rising each month this year.

      Stats & damn stats…

  19. Deborah says:

    I drove to from New York to New Hampshire and back with my VOLT with no charge. Try that in a Leaf.

    1. VoltOwner says:

      Interesting new Leaf “ad” on Mapquest now.
      Put in an address and request directions, it will calculate the time and fuel required to do your route, then fills in a much smaller fuel cost if you take a Leaf. Totally ignores the distance limits of the Leaf though, it told me I could do 600 miles in around 10 hours, no mention of charging time at all. Once they have it tied into DC quick charging locations, it might be useful, for now it’s just a gimmick…

  20. William says:

    Edit it…. “while I sleep, does your Lexus do that”?