Honda Says Accord Plug-In Hybrid Buyers Should Pay a $10,000 Premium Over the Accord Hybrid

4 years ago by Eric Loveday 27

2014 Accord PHEV

2014 Accord PHEV

On October 31, the 2014 Honda Accord Hybrid will officially launch.

Honda Accord Plug-In Concept Vehicle (circa 2011)

Honda Accord Plug-In Concept Vehicle (circa 2011)

Priced at $29,155, the Accord Hybrid will undercut the price of the Accord Plug-In Hybrid by $10,625.

So, in essence, Honda is saying Accord PHEV buyers should pay over $10,000 more for the ability to plug in.

Ludicrous, we say.

Let’s turn it over to Honda’s own specs now, as this quickly shows you what you get for that extra $10,000:

Honda Accord PHEV

The 2014 Honda Accord Plug-In Hybrid Electric Vehicle, rated by the EPA at 115 MPGe in all electric mode, making it the most fuel-efficient sedan in America, went on-sale at select New York and California Honda dealers on January 15 with an MSRP of $39,780 and a monthly lease price of $429.

Combining hybrid efficiency with a powerful dose of instantaneous electric-motor torque, the Honda Accord Plug-In is rated by the EPA with a maximum EV Mode driving range of 13 miles and a gasoline fuel-economy rating of 47/46/46 mpg (city/hwy/combined). The 2014 Accord Plug-In earned the highest EPA MPGe rating (115 MPGe) in its class, topping all plug-in-class competitors. In addition to being Honda ‘s first plug-in hybrid electric vehicle, the Accord Plug-In is the first production car in the U.S. to meet the new, more stringent LEV3/SULEV20 emissions standard, and will also qualify for single-occupant carpool-lane access in California.

Honda Accord Plug-In Fuel Efficiency Comparison

Model

EPA Combined
MPGe Rating

EPA Fuel Economy City/Highway/Combined

Honda Accord Plug-In

115 MPGe

47/46/46

Ford Fusion Energi Plug-In

100 MPGe

44/41/43

Chevy Volt

98 MPGe

35/40/37

Prius Plug-In

95 MPGe

51/49/50

Honda Accord Hybrid

Plugless Accord Hybrid

Plugless Accord Hybrid

Fuel prices can be scary, but the EPA-rated 50 mpg city 2014 Accord Hybrid will take some of the fright out of going to the gas pump when it debuts at U.S. dealers nationwide on Halloween (October 31). With a host of standard equipment, the manufacturer’s suggested retail price (MSRP) ranges from $29,155 for the well-equipped Accord Hybrid to $34,905 for the luxurious Accord Hybrid Touring model, plus a destination and handling charge2 of $790.

With EPA fuel-economy ratings of 50 mpg city / 45 mpg highway / 47 mpg combined, the 2014 Accord Hybrid is the top rated 4-door sedan in America in the EPA city cycle. Highlighting both form and function, it blends the sophisticated exterior styling and spacious interior packaging of the Accord Sedan with a highly efficient two-motor hybrid system from Honda’s Earth Dreams™ Technology advanced powertrain series.

Okay, so that extra $10,000 buys you a vehicle that gets 3 mpg less in the city, 1 mpg less combined and 1 mpg better on the highway.  The PHEV version gets a whopping (sarcasm intended) 13 miles of electric-only range and bragging rights to the title of the “most fuel-efficient sedan in America.”

None of that’s worth $10,000 though, so Honda is basically saying don’t buy the plug-in version, it’s too darn expensive.  Or something like that.

Tags: , , , , ,

27 responses to "Honda Says Accord Plug-In Hybrid Buyers Should Pay a $10,000 Premium Over the Accord Hybrid"

  1. Dr. Kenneth Noisewater says:

    Between this and the Fusion’s ridiculous premium, it’s pretty comical..

  2. ItsNotAboutTheMoney says:

    Is the PHEV based off the Touring?

    1. Eric Loveday says:

      The PHEV model is well appointed (close to the Touring level), but the point is that the cheapest PHEV version is $10,000 more than the cheapest conventional hybrid version. So, if you’re on a tight budget and looking for an Accord hybrid with a plug, then you’ll see its $10,000 more than the cheapest conventional Accord hybrid. There’s no comparable base level PHEV version.

      Most buyers who make the jump to the plug-in version won’t do it for luxury reasons. They simply want the plug…It’s unfortunate Honda doesn’t do a base PHEV Accord and price it in the low to mid $30s and then eliminate completely the conventional hybrid Accord.

      But with this Accord Hybrid launching soon, it all but spells the end of sale for the PHEV version.

      1. ItsNotAboutTheMoney says:

        I just would have like the article to separate the plug option cost and the forced-upgrade premium.

        Forced-upgrade premiums are everywhere.

        1. Eric Loveday says:

          I agree…though in this rare case the PHEV version came out first, with the conventional hybrid way behind it to market. We don’t even know all of the specifics on the standard hybrid yet…Only pricing and MPG figures have been released.

          Follow this link and you’ll see no info exists on the Accord Hybrid: http://automobiles.honda.com/accord/

          Though it is interesting to see that the Accord Hybrid Touring costs only slightly more than the standard Accord Touring (~ $1,500)

      2. Eric G. says:

        Is the $10k premium for the PHEV before or after US tax credit ?

  3. Rick says:

    “None of that’s worth $10,000 though, so Honda is basically saying don’t buy the plug-in version, it’s too darn expensive.”

    Yes! Somebody here finally admits that EV technology is too expensive!

    It’s just another compliance car, folks. Nothing to be excited about.

    1. John Hollenberg says:

      No, they are saying that Honda’s EV technology is ridiculously priced. The Nissan Leaf is doing just fine, as is the Volt. My Leaf is cheap to power (even with renewable electricity) and has enough range that I only take out the old ICE vehicle a few times a year.

  4. Aaron says:

    You will NEVER recoup the money, especially with just 13 miles of electric-only driving.

  5. Schmeltz says:

    A price reduction is coming for the Plug-in Accord, right??? I’d sure hope so. Even a $5000 reduction would be a lot easier to swallow.

    Ford should do the same with the Fusion Energi too. I thought the whole argument for Plug-in cars with low all-electric range was to make them less expensive? Where are these cost savings?

    1. ItsNotAboutTheMoney says:

      Probably not. If Eric’s saying it’s basically a Hybrid Touring + Plug then the plug cost is $5,000, which is actually about the same as the Prius Plug-in’s supposed plug cost.

  6. Bloggin says:

    The 13 EV mile Accord plug in lease is actually $488/mo including down payment.

    The 21 EV mile Fusion Energi is $398/mo. $90/mo less or $3,240 less over the 36 month lease.

    But it’s the Finance discounts that makes the Fusion Energi a much better deal with up to $5,500 in cash incentives, or $4,000 cash incentives and 0% Interest financing. Which brings the 2013 Fusion Energi down to a Volt matching $34,995 including destination charges.

    The $29k Accord Hybrid is also $3k more than the Fusion Hybrid S at $26k, offering the same EPA 47mpg.

    1. kdawg says:

      I’m not seeing $5.5K in incentives looking at Ford’s website (maybe not looking in the correct spot). After tax incentives though, the Volt is much cheaper than the FFE.

      1. Bloggin says:

        Here you go…
        http://www.ford.com/cars/fusion/2013/incentives/

        Yes, after the Federal Incentive, the Volt is cheaper. But it is smaller and only seats 4. But then again, it also has almost twice the EV range.

        1. kdawg says:

          That’s the page I had open. I see a bunch of different options for leasing or cash, but how does this equate to $5.5K?

          1. James says:

            $4k off is on the 2013… the 2014 has only small $500-$1500 incentives based on purchase or lease.

  7. krona2k says:

    Honda don’t like plugin cars, this is there way of saying “Look, we did our best, see how expensive and short range it was!” – all nonsense of course. Luckily competition is hotting up and Honda will be forced to get with the program eventually.

    1. Rick says:

      Honda will get with the program when it makes financial sense to do so. Then they’ll clean everyone’s clocks.

      1. ItsNotAboutTheMoney says:

        Just as they’ve done with their hybrids, I guess.

        The answer is no, unless they break with other Japanese manufacturers and accept that plug-in batteries need to be liquid cooled. Air cooling might be the future system, but GM and Tesla have shown that despite the extra overhead, liquid-cooling’s battery management advantage makes more financial sense.

        1. Assaf says:

          Yeah, more like “polish everyone’s shoes” rather than “clean everyone’s clock”.

          What Honda and Fiat are doing with their arrogant anti-EV rhetoric and policies, is like a perfect replay of how the Big Three treated requests for making their vehicles more energy-efficient in the 1990s and 2000s.

          We all remember how well that ended for them.

    2. Rich says:

      Agreed.
      I don’t understand how Honda expects to put this car in the same class as the BMW i3 or Mercedes B-Class electric. Honda should just say NO to drugs!

  8. David Murray says:

    This is ridiculous. It might be different if the PHEV offered a decent all electric range, such as 40 miles or more. At that point the tax credit would be $7,500 and so the consumer would only have to pay 2,500 more than a regular hybrid.

  9. Spec says:

    $10K more for a charger and a 13 mile electric range? Are they joking?!?!

  10. kdawg says:

    I’m glad to see they reduced the size of that ridiculously giant “H” on the grille.

  11. Bloggin says:

    Looking at current lease deals, the Fusion Energi SE is just $16/mo more than the Fusion Hybrid SE including down payment. And just $11/mo more than the Volt including down payment.

    Daily inventory of the Fusion Energi is holding above 3k at 3,473, compared with the Fusion Hybrid at 2,673.

    Which looks like Ford is aggressively chasing the Volt with the Fusion Energi, with boosting daily inventory levels, and being just $11/mo difference in lease pricing.

    Volt is holding at 4k units in daily inventory.

    1. Assaf says:

      Where are you getting inventory #s from? Are these from Ford’s last month report?

  12. Mike I. says:

    Pricing and specs show that Honda is serious about the Accord Hybrid (124kW traction motor & 50 mpg city), but the Accord Plug-In is just a means to get CARB credits, just like the Fit EV is. The fact that they only dribble the Plug-In across the Pacific from Japan while the Accord Hybrid will be made along with all the other Accords in Ohio shows this just as clearly. Honda appears to have a production quota on the Plug-In just like the Fit EV. There are only 35 Accord Plug-Ins showing up on Cars.com and the only dealers that have more than 1 are in the LA area. Meanwhile, the Prius Plug-In national inventory on Cars.com is 1,817 with 7 dealers showing 40+ cars on hand. I think that tells you who wants to sell plug-in cars.