Honda Exec Admits Selling EVs In U.S. Is Tough With Gas “Cheaper Than Bottled Water”

4 months ago by Steven Loveday 85

 

EVs

Honda premiere’s its upcoming EVs at the NY Auto Show. All-New Honda Clarity Plug-In Hybrid (Photo:
InsideEVs/Sebastian Blanco)

Despite an environment made more difficult for EVs and other non-gas powered vehicles, due to low gas prices in the U.S., Honda says it will  continue its commitment to the future.

17.5 million cars were sold in the U.S. in 2016, and of those, only about ~1 million were of the alternative fuel variety. Honda hopes to change these ratios by having two-thirds of global sales being electrified by 2030. However, Honda’s American Senior Vice President admits that it’s a lofty goal, due to current fuel prices in the U.S. He shared:

“This is challenging, especially in a market when gasoline is cheaper than bottled water.”

EVs

All-New Honda Clarity Electric (BEV) At Its NY Auto Show Debut (Photo: InsideEVs/Sebastian Blanco)

Conrad spoke at the recent premiere of Honda’s Clarity EVs, which will come in the form of a plug-in hybrid, and an all-electric version, added to the already released hydrogen fuel-cell Clarity. The PHEV variant will be available nationwide, while the battery-electric version is set to hit markets in Oregon and California. However, the FCV is only sold in California, where fueling infrastructure is available. Conrad said:

“Clarity is for customers willing to step up to the future … It heralds our electrification initiative.”

According to Conrad, Honda intends to sell about 75,000 Clarity sedans throughout the next four years. The Clarity is officially the first vehicle to offer variants with each of the three technologies. Although other automakers are also coming to market with a “tripartite” offering, such as the Hyundai IONIQ, which comes in traditional hybrid, plug-in hybrid, and battery-electric configurations.

Steven Carter, Honda’s American Senior VP for environmental business development and product regulatory offices, believes in the “triple offering” concept. He said that it:

“…is about meeting the needs of customers and giving them choices.The near-term focus is on plug-ins, and, to a lesser degree, battery-electric for the EV purists.

Regardless of Conrad’s concerns about U.S. gas prices, he remains optimistic. He concluded:

“The reality is that gas prices are not going to be down forever.”

“A huge number of people, regardless of the price of gasoline, want to drive electric vehicles, want to drive alternative-fuel vehicles. There’s an environmental movement in America. We want to be there for that group of people.”

He told WardsAuto:

“We think when it comes in to this marketplace, we can hit our goals with the cars. In spite of a hot truck market, passenger cars still sell pretty well.”

Source: WardsAuto

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87 responses to "Honda Exec Admits Selling EVs In U.S. Is Tough With Gas “Cheaper Than Bottled Water”"

  1. CLIVE says:

    What that hell does that have to do with zero admissions ?

    Honda is completely’s asleep at the wheel. If they didn’t own Acura car line it would be out of business already.

    There is one Honda fit in the United States that has CHAdeMo. Parked in the garage at the house in LA. Haha‼️

    Clearly Honda has missed the opportunity to be a leader.

    1. David Murray says:

      I guess your statement doesn’t make any sense. I don’t see any reference to zero emissions in the title or in the article. EVs will never sell to the public on the promise of zero emissions. If you want the rest of the world to drive them they need a better reason, like performance, convenience, and of course operating costs.

      1. SparkEV says:

        True about cost, but Honda guy’s claim is just wrong. Even with today’s gas prices, EVs cost less to “fuel” than comparable gas cars. Sure, Tesla might cost as much as 40 MPG gas car to fuel, but there isn’t full size luxury car that gets anywhere near that.

        Even SparkEV real-world cost from my experiment is about 60 MPG gas car when gas was $2.50/gal, almost double that of SparkGas.

        1. William says:

          Depends where you charge your EV, the cost for electrons in the “Wild” vary greatly? Some Electrons in certain places can be prohibitive, as to cost parity with gas.

          1. SparkEV says:

            Base rate in my area is about $0.19/kWh, probably one of the highest in the nation. In addition, I pay eVgo OTG membership fee ($15/mo). Even with all that, I get 60 MPGe$. Since I get less than EPA rating when I drive a gas car, I suspect I’d pay even more than EPA rating with SparkGas.

            Top tier pricing is $0.40/kWh, but if I get to that level, I’d just get home solar, and pay even less. Most people who drive EV can afford home solar.

            1. Bill Howland says:

              Well, in general EV’s cost less to ‘refuel’ than Gasoline powered cars – except in the winter time here, when EV cost skyrockets (due to heater operation) whereas engine powered heat is essentially free.

              But seeing as I pay $0.015 per gallon of water already, I’ll bottle it myself.
              Just as I won’t pay $150 – $400 on a cable/internet bill, I pay $15/month and that is it.

              But even this slight objection is taken care of by the plug-in hybrids such as the ford energi’s and the Volts. A slight usage of the gasoline engine during the coldest months keeps the refueling expense low, and then during the warmer months, ev operation hands down wins the ‘expense’ game, especially if you’ve put a few solar panels on your home.

        2. zzzzzzzzzz says:

          60 mpg hybrids will be new normal next year or until 2020. So there is no cost advantage, just range restrictions and/or hefty price premium, if you dismiss zero tailpipe emissions thing.

          I think emissions are important and there are plenty of urban areas around the world with big air quality problems that will provide incentives based on this. If you don’t think it is important, why bother with electric cars at all.

          1. SparkEV says:

            60 MPGe$ is assume gas prices at $2.50/gal, which is not going to hold. Most likely, it will go up, which means my MPGe$ will go up. There was a time when I was getting about 100 MPGe$ when the gas prices were over $4/gal.

            Emissions is way, way, way down on my list of priorities. I care most about my wallet. That was the whole motivation for me getting SparkEV. Look at my very first blog post on why I got SparkEV. Since then, I also value time savings, great performance, quiet, no warm up period, etc. etc. etc.

            http://sparkev.blogspot.com/2015/05/first-of-all.html

            1. zzzzzzzzzz says:

              SparkEV:
              “gas prices at $2.50/gal, which is not going to hold”

              Sure it will go up and down. But there is little chance you will ever see another oil price bubble. North American non-OPEC oil producers are always ready to pump more if OPEC cuts production for real. Forget last decade’s assumptions about oil price going to the roof. Especially if you think electric or electrified cars will get more market share and reduce oil consumption.

              1. SparkEV says:

                I don’t see it going much below $2.50/gal, especially in CA. Now it’s hovering bit over $3/gal. You call it “bubble”, but I’m not so sure. If OPEC gets pissed at something or another, and we could have another YUUUGE spike. And if US takes hard line stance, that could last for years.

            2. zzzzzzzzzz says:

              SparkEV:
              – I don’t think you need to pay $3600 for old Prius battery. $1000 or less for rebuilt one may be more reasonable.
              http://www.hometownhybrids.com/batteries/pricing-table

              1. SparkEV says:

                I dealt with rebuilt-battery vendors. They were

                a) slimy; says one thing, then another when ready to work. Also, many were quite rude over the phone, which leads me to suspect their quality.

                b) questionable warranty; only one year, no labor, and 3 year warranty costs the same as new battery.

                c) several shops stopped doing remanufactured batteries due to too many issues.

                Sure, I could’ve risked it with $1000, but based on c), I didn’t want to risk it when SparkEV is so much better _and_ I pay less taxes.

              2. SparkEV says:

                By the way, lowest cost options (about $1000) did not come with any warranty. They were pushing warranty for extra cost, about $500 for 6 months. If I wanted to just dump the Prius on someone else, it could’ve been an option.

            3. zzzzzzzzzz says:

              SparkEV:
              ” I care most about my wallet. ”
              And people around care about emissions and quality of life, reduced by polution, so they provide a lot of other peoples money to you and other consumers as incentives, so that you would get nice sticker price and “save” money.

              Even then you need second car to deal with range limitation. I can’t even find “depreciation” word in your first blog post.

              1. SparkEV says:

                Other people’s money? You mean like tens of thousands of dollar I pay each year in taxes of which I only got back pittance?

                Besides, you’d be a fool not to take advantage of it when offered. As I mentioned in the blog, there’s no guarantee that EV rebate will be available forever, take it while you can.

                I’m leasing the car, so depreciation is a huge benefit should I decide to buy it after the lease. I will have to add this to blog. Thanks.

                1. SparkEV says:

                  As for range limitation, I mostly drive less than 40 miles a day. But if needed, 650 miles per day of driving and 8 hours of sleep is plenty for me.

                2. Mark.ca says:

                  “Other people’s money”
                  Love this argument…i paid about 50K in taxes last year so excuse me for getting 17K back from solar and ev purchases. unfortunately, it is not the poor people that take advantage of these credits.

                  1. SparkEV says:

                    Yup. EV subsidy for consumers is not “other people’s money”. It’s our money that we get back.

                    For the poor, they could also benefit from tax credit if it’s allowed to roll over to following years. When they do better financially in the future, they will be able to take advantage of the tax benefit while being able to save money with EV right away. Unfortunately, our idiotic gov’t doesn’t offer roll-overs for EV tax credit but allows roll-overs for the rich, like investment losses.

          2. Alexander H. says:

            One reason I won’t choose a 60+ MPG Hybrid, given reasonable EV/PHEV choices, is that I hate going to the gas station. With my Volt, I have to do it occasionally (once every 3 months or so) and with my LEAF, not at all.

            Driving a Hybrid (I drive about 300 miles/week with charging at each end of my commute) would require at least a weekly fill-up. That’s 20-30 minutes out of my time to drive to the gas station, get gas, and drive home. If I do it during my drive home from work, add maybe only 15 minutes to go out of my way, get gas, and then go home.

            It’s just not worth my time, when there are better options: the LEAF is a small-compromise car, and the Volt is a no-compromise car (for my family).

            1. zzzzzzzzzz says:

              Alexander H.:
              “Driving a Hybrid (I drive about 300 miles/week with charging at each end of my commute) would require at least a weekly fill-up. That’s 20-30 minutes out of my time to drive to the gas station, get gas, and drive home. If I do it during my drive home from work, add maybe only 15 minutes to go out of my way, get gas, and then go home.”

              Your situation may be unique, but it doesn’t apply to most of the population. Hybrids may have some 600 mile range, not 300. Gas stations are on every corner, very few in remote locations would need to drive out of way at all to reach them.

        3. mx says:

          Not only that, but Honda has NOTHING to BUY.
          There is on improved Fit EV, No Insight, No Civic Plugin Hybrid, and their next plugin car is Uglier than Sin, or Capitalism.

          1. mx says:

            There is “NO” product to buy.

      2. CLIVE says:

        If a car manufacture not going in a direction of producing ZEV’s doesn’t make sense to you then I don’t know what to tell you. Acura as a brand is completely stagnant and stifled. IF Honda did not financially back them they would be out of business right now.

  2. Assaf says:

    What a pathetic liar.

    Are they trying to sell EVs in the European market then, where gas prices are high?

    Or in their own domestic market, for that matter?

    Honda is going to be caught flat-footed. And serves them right, too.

    1. CLIVE says:

      Absolutely

    2. SparkEV says:

      I don’t know if he’s lying or just delusional after smoking some good sh*t. Honda has other delusions, like their 80 miles range Clarity BEV that’s priced in the range of Bolt and Tesla 3. I can just picture Honda management meeting room full of really good haze.

      1. zzzzzzzzzz says:

        Clarity is significantly bigger car, similar to Accord. You can’t expect it to cost the same as Bolt and have the same range at the same time. Choose one or another. If you want range no matter what, you already have Model S 100D with corresponding price tag even if its passenger compartment volume doesn’t reach Clarity’s one.

        As it is, I think it was already written that they don’t expect battery only Clarity to sell in big numbers. I don’t know why did they bothered with it at all. Maybe it makes more sense in Japan or Europe, distances are not as big as in the US. Yes, it may be surprise to some people, but there is life on Earth outside the US, and US isn’t even biggest auto market anymore.

        1. SparkEV says:

          People with bigger cars tend to drive longer distances. I mean, that’s why you have bigger car: to carry more stuff further. You’re not likely to load up a big car only to go grocery shopping. Having a big car with city car range makes no sense at that price. But if you were high…

          1. BenG says:

            Which is why they also offer the Clarity PHEV?

            1. SparkEV says:

              Clarity PHV is actually a decent car, probably best in its class. Post subsidy, Clarity PHV is quite competitive to its gas only peers.

              Yes, Volt has more AER, but it’s not as big. Clarity’s 42 miles AER is respectable for many commuters. I wouldn’t touch it, having been burned by hybrid, but it could be something for many other people.

              1. Assaf says:

                The 80-mile Clarity BEV is a compliance car. Case closed.

      2. Pushmi-Pullyu says:

        SparkEV said:

        “Honda has other delusions, like their 80 miles range Clarity BEV that’s priced in the range of Bolt and Tesla 3.”

        It’s not surprising that Toyota and Honda sell fool cell cars in Japan, where the subsidies for those are astronomically high, up to nearly $20,000 in some cases! (link below)

        They would appear to have far less financial incentive to sell them here in the USA. I suspect that is part of a political campaign whereby they hope to claim that there isn’t any market for ZEVs, to push back against CARB’s ZEV mandates.

        The B.S. claim in the title of this article is another example of how Toyota, Honda and others are trying to use propaganda and lobbying to fight ZEV mandates and stronger CAFE standards.

        http://insideevs.com/japanese-government-offer-20000-subsidy-fuel-cell-vehicle-purchases/

    3. pjwood1 says:

      Customers drive what they can buy. They don’t hang out on EV websites. Honda knows this.

      They have the token cars, that won’t sell, and some GM tech in a slow-selling PHEV Accord. What’s probably important to this guy, is checking his news feed for when the Trump Administration makes ZEV mandates illegal. Then, they can go back to selling the PHEVs at a $10,000 premium to the hybrids. -fatten the margin on the more sustainable car(s). And so it goes.

    4. Bryan Whitton says:

      As a person that leases a Honda FIT EV and has sat in on Honda’s marketing research meetings. You are right they don’t have a clue. The Clarity EV has an 80 mile range when the new EVs are running on a 200+ mile range.

      1. mx says:

        I signed up on the Honda Fit EV waiting list, 3 YEARS AGO.
        Still not heard a thing.

  3. WadeTyhon says:

    How would Honda know? Honda isn’t really selling any right now.

    The Clarity PHEV might work out for them.

    I don’t see much success with their FCV or BEV. It’s not because of the price of gasoline though.

  4. William says:

    Helpful Honda Guy is stating the OBVIOUS! Helpful Indeed! Try using the Level 3 Fast Charge at your local Honda Dealer, the guy told me “next time, I might not move the ICE blocking cars to allow charging access”. Honda is not so Helpful, except the free tissues they hand out at their “events”!

  5. philip d says:

    Well luckily electricity is still even cheaper than gas.

    1. Alaa says:

      Electricity is as free as the sky juice

  6. Ziv says:

    He does have a point about the cost of gasoline no longer being a goad that pushes people to buy electric cars. Just a few years ago was hovering around $3.35 to $3.85 range for much of America and it stayed at or around there from 2011 to 2014. People used to buying 16 gallons of gas every fill up were seeing their tab going from around $40 to approximately $56 and it was irritating enough that electric cars seemed like a good idea.

    Then the frackers came into their own and global demand simultaneously dropped, driving prices down to the $2.10 to $2.40 range and suddenly electric cars lost a “helpful irritation” of relatively high gas prices.

    His comment about FCEV is laughable, but the fact is that bottled water from a well a couple hundred miles from you costs more per pint than gasoline does, despite the complexity of the permitting, drilling, refining and transporting of the fuel and its byproducts.

    What is amazing to me is just how CHEAP gasoline is, and just how compact and powerful it is. Unfortunately it also plays he** with the environment…

    1. SparkEV says:

      Gas is cheap, because of subsidies. Why do we care about middle east and spend trillions there when people are dying of worse violence in sub Saharan Africa? One has oil, other doesn’t.

      Sure, fracking helped reduce oil prices (also lower nat gas prices which is replacing coal), but if the middle east was not under our thumb, global oil prices would sky rocket.

      1. mx says:

        Fracking is cheap because of the Government Tax Code, take these incentives away and see what price you get?

        List of US Fossil Fuel subsidies from recent G20 report:
        – Expensing of Intangible Drilling Costs
        – Percentage Depletion for Oil and Natural-Gas Wells
        – Domestic Manufacturing Deduction for Fossil Fuels
        – Two Year Amortization Period for Geological & Geophysical Expenditures
        – Percentage Depletion for Hard Mineral Fossil Fuels
        – Expensing of Exploration and Development Costs for Hard Mineral Fuels
        – Capital Gains Treatment for Royalties of Coal
        – Deduction for Tertiary Injectants
        – Exception to Passive-Loss Limitation for Working Interests in Oil and Natural-Gas Properties
        – Enhanced Oil Recovery Credit (EOR) Credit
        – Marginal Wells Credit
        – Corporate Tax Income Exemption for Fossil-Fuel Publicly Traded Partnerships
        – Excise Tax Exemption for Crude Oil Derived from Tar Sands
        – Royalty-Exempt Beneficial Use of Fuels
        – Royalty-Free Flaring and Venting of Natural Gas
        – Liability Cap on Natural Resource Damage
        – Subsidies for fossil fuels used in the residential sector
        – Low-Income Home Energy Assistance Program (LIHEAP)

        1. SparkEV says:

          Even if you take those away in US, other countries will not remove their subsidies, and global oil prices won’t go up all that much. But if you stop spending on middle east, OPEC will be pissed and they will do some zany stuff to “punish” us.

          1. zzzzzzzzzz says:

            Sub Saharan Africa has no money and no nuclear weapons option.
            Saudi just stores their ones in Pakistan, as they funded them. Ready to get back their investment as soon as necessary to confront Iran if US would go isolationist as before WWII. On the other hand, Russia would become major force and even bigger threat again with oil prices staying above $100 in case of Middle East turmoil.
            I’m not sure if repeating WWII story all over again would be the best option for the US whatever way you spin it.

            1. SparkEV says:

              There would’ve been WW2 even if US got involved early. One could argue US got involved really early by supporting Britain economically over Germany, denying oil for Japan which forced Japan to expand.

              Today’s world resemble pre-WW1 with all kinds of alliance like NATO and “protection guarantee” in Asia. If Russia attacks NATO country, that’s the same as attacking US and force US to go to war with Russia. This is exactly how WW1 got started.

              Back to point about oil. Any way you cut it, any bit of instability will raise oil prices, but there are alternatives to electric prices (eg. home solar).

  7. menorman says:

    “The Clarity is officially the first vehicle to offer variants with each of the three technologies.”

    I’m pretty sure the IONIQ was launched as a triple-offering first while the Clarity has clearly had the PHEV and BEV tacked on after the fact to move some units.

    1. zzzzzzzzzz says:

      Ioniq is different “triple”. It has plain hybrid option. Honda has Accord Hybrid for that. Hyundai will release new FCEV soon, but it will be SUV/crossover, not Ioniq.

    2. CLIVE says:

      Ioniq is going to kill it.

      Super Smart.

    3. WadeTyhon says:

      Well, the Clarity has the Fuel Cell, BEV and PHEV.

      The Ioniq has a traditional hybrid in addition to the BEV and PHEV options. A hybrid is far more practical and useful than a FCV for most people.

      So technically the Clarity is the first (maybe last?) to offer this combination of FCV, BEV, and PHEV.

  8. Taylor S Marks says:

    Am I the only one who is going to point out that “gas is cheaper than bottled water” is a completely incorrect statement?

    Price of a gallon of gas: over $2.
    Price of a gallon jug of water: under $1.

    And of course, the gallon jug of water is kind of pricey. You can get a 10 gallon jug of water for around $4. My town tap water costs around 7 cents per gallon.

    The only way to find water costing more than gas is if you buy a ludicrously small quantity of “premium water”. But then you should look into similarly buying premium gas in stupidly small quantities, too (hmm… gas stations probably sell small quantities at a loss…)

    1. zzzzzzzzzz says:

      He said “bottled water”. May be technically incorrect for 1 gallon and bigger jugs, but you should get what he wanted to say. Oil price bubble had burst and it left some people surprised.

      US needs to raise gas taxes to more reasonable levels like the rest of the world to compensate for air quality issues it creates.

    2. Alan says:

      I don’t think his comment was meant to be taken literally !

      When you compare the cost to Europe (currently around $7.50-$8 a gallon) it is.

      I have made this point before, once the price of EV batteries come down and 200 miles + cars are more affordable, Europe’s market will explode in terms of sales volumes, shorter travel distances and a good charging infrastructure make them an obvious choice because they are not only good for the environment but massively cheaper to run.

      The disadvantage Europe has is that governments will have to look elsewhere to raise revenue due to the high taxation of fuel (around 300% of what it costs to produce it).

    3. Ziv says:

      Taylor, he said “bottled water”, not water by the jug, gallon or keg. A bottled pint of water costs $1 to $2 each. So if a pint of water is between $1 to $2, that is equivalent to gasoline at $8 to $16 a gallon. His point is correct, compared to bottle water, gasoline is a bargain.
      And that isn’t even how expensive the boutique brands of bottled water are.

      If you take your argument to its logical extreme, you can get water from the tap for less than a penny a gallon, so gasoline is even more unreasonable. No? LOL!

      But that wasn’t his point. He said “bottled water” to make a specific point.

      1. Bill Howland says:

        The statement: “Cheaper than bottled water” is true enough, but then when you go to a coffee shop or Restaurant and see people paying $2.50 for a pint of water – you realize people are just being trendy, or are purchasing the ‘label’ on the bottle – of course in general, water is one of the more healthful drinks for you.

        But that doesn’t change the fact that people WILL switch to electrified vehicles (BEV’s and PHEV’s) if gasoline prices should spike or even double, which they have in the past.

        In my relatively poor locale, I’m seeing more and more GEN 1 volts all over the place. Apparently most people cannot afford a new GEN 2 volt, but they CAN afford $12,000 for a 5 year old very substantial GEN 1 Volt – which should have years of both battery and engine life ahead of it – besides being in my opinion the safest car ever made.

        That to me is very encouraging, that even in POOR areas such as mine people will drive electrically, eventually.

      2. Doggydogworld says:

        I just bought 45 0.5L bottles of water at Sam’s Club for about $3.50. That’s about 50 cents/gallon.

  9. silversod says:

    I cant believe a company such as Honda have such a poor choice of EV’s, It’s as if the same guy who’s made a debacle of their F1 engine is in charge of the EV’s. Their petrol cars have been stella.

    I cant understand why the take up of EV’s in the UK is not greater than it is, Petrol this morning is £5.46 / $7.04 UK gall

    1. Alan says:

      Cars are much more expensive in the UK (and Europe in general) compared to the US, EV’s with decent range are currently prohibitively costly, depreciation therefore plays a huge part in purchasing consideration, factor in battery degredation on top of that and you have your answer.

      A battery EV will lose 50% + of it’s value in less than 3 years currently.

  10. ANewHope says:

    Honda is totally missing the point of an EV. It’s not about gas being cheaper than bottled water. Cheap gas is not a deterrent to all those hundreds of thousands of M3 reservations. Honda has to learn that they need to build a great EV first and foremost.

    1. zzzzzzzzzz says:

      Honda is in business selling real and affordable cars, not imaginary cars or shares to dreamers. Maybe BMW should be more concerned about Model 3.

      1. pjwood1 says:

        “imaginary” just like physics are, now that gas prices fell.

      2. Pushmi-Pullyu says:

        “Honda is in business selling real and affordable cars, not imaginary cars or shares to dreamers.”

        Then why is it selling the Clarity fool cell car? It’s only “real” in the sense that Honda is currently making it in very limited numbers. Otherwise it seems to fit pretty well everything you were complaining about there. Certainly the idea that someday fool cell cars will become practical is imaginary; an idea believed only by dreamers who have lost contact with reality!

  11. CT200H says:

    Honda has figured out that selling turds is difficult.

    how about offering a great looking high performance EV?

    see what happens then……..

    1. CLIVE says:

      That goes for every one of them except Tesla.

      The Chevy Bolt is the new ugly.

      1. SparkEV says:

        Obviously you’ve never seen Prius Prime.

        1. Mark.ca says:

          +1
          The prius prime is ugly but the leaf still holds the title… until the new leaf comes around.

  12. Toni says:

    And which EVs exactly had you difficulties selling, Honda?

    1. CLIVE says:

      They’re little compliance Fit.

      Bless their little hearts

  13. John says:

    I find it amazing how the masses are conditioned to think when gas is “cheap.” Comparing it to bottled water when I can get filtered water from my tap is like saying gasoline is “cheap” compared to the essentially free fuel I get from my solar panels for my electric cars. For the life of me I can’t understand why folks are so protective of their precious gasoline when the way reduced cost option is available this very day. If idiots don’t want to do the basic research, listen to those who are saving the money RIGHT NOW, then enjoy opening your wallet once a week (at least) to fill your guzzler with ‘bottled water.’

    More for me I guess…

  14. przemo_li says:

    Give them electrified SUVs and You will get Your 2/3rd’s …

  15. james says:

    Selling EV’s is tough when you sell boring EV’s. That’s the entire problem with ICE companies trying to sell EV’s: they don’t want to cannibalize sales or make their current offerings look bad. Chevy, for example, could make an amazing, heart-pounding, kick a$$ electric muscle car, but they can’t. They don’t want to offend their Corvette and Camaro guys by producing a car that blows them away. You could make the Bolt faster than a Corvette (and then I would buy it!!!). I’d spend $50K on a pocket rocket Bolt that did 0-60 in under 4 secs.

    So it’s a real catch 22 for these companies who, like Blackberry, can’t abandon the thing that made them great. And so, even though I have a Volt and like it okay, I won’t be buying another one or a Bolt: I’ll be waiting for a Model 3.

    1. pjwood1 says:

      My catch-22 is the burgeoning AV paradigm, where one has to weigh going EV, with supporting the eventual conquest of your right to drive.

      The size the tech sector, profit potential of forced AV, beginnings of an NHTSA revolving door, and certainly Elon’s will to throw manual driver under the bus, are becoming a heavy grain of salt.

      At least, I’d go used Model S 😉

  16. It is hard to sell EV’s – when you don’t have any EV’s! They leased the Fit EV, and had NO OPTION to buy.

    The grapes – they are sour!

  17. BenG says:

    I’ll be curious to see how the Clarity PHEV is reviewed once it’s available. It seems like a solid entry. The other two variants are a joke that will never sell well.

  18. Chris O says:

    If Honda thinks trying to sell EVs in a low gas price market is tough, try selling 80 miles EVs in a 200+miles market. Oh wait they are!

    If that doesn’t quite pan out as they hoped maybe, just maybe they should entertain the possibility that offering an obsolete product is to blame rather than gasoline prices, especially if it turns out that a car like Model 3 sells just fine.

  19. Volt says:

    LOOOOOOOOOOOOOOL

    The Fit is one of the many ugliest EV’s ever made and those clarity cars are also super butt ugly hideous.

    Tough to sell because they make them so hideously ugly and undesirable.

  20. Loboc says:

    I did not buy a Volt or an ELR because of gas prices. I bought them because they are still the highest tech content vehicles out there.

  21. randomhuman says:

    It is especially challenging when you only offer a car that drives for f****** 80 miles in 2017. What is Honda thinking? Just produce a 200 mile electric car and demand will rise…Simple. This article here is just an excuse for bad management.

  22. Brave Lil Toaster says:

    Especially when you, ah, don’t care to sell EVs.

  23. Bob Nan says:

    Then how come Tesla is selling more many EVs.

    Soon Model-3 will come to the market and they will show how to sell even in the face of low gas prices.

    They are going to sell Clarity EV only in California which makes it a compliance car.

    No one will buy it when a more spacious EVs like Bolt & EV are available. Even though Clarity may be as long as Accord, its interior space may be much lower because of the smaller trunk and some space that is occupied by battery.

  24. DANNY RASMUSSEN says:

    try comming to Canada to by gas, cheap ain’t the word

  25. K A Cheah says:

    HONDA HAS BEEN SLEEPING, THE WHOLE WORLD, WITH EVERYONE WAITING AND WANTING TO BUY TESLA MODEL 3 BECAUSE IT HAS COMPELLING FEATURES AND IF IT IS AFFORDABLE AT LOWER PRICES WITH ALL THE BELLS AND WHISTLES OF THE COMPELLING MODEL S WHICH IS PRICED OUT FROM THEIR AFFORDABILITY RIGHT? HONDA, TOYOTA AND OTHERS HAD INVESTED HEAVILY IN FOOLS CELLS, BUT IF THEY NOW MAKE THEIR A MORE COMPELLING AND MORE AFFORDABLE BEV THAN MODEL 3, THE CHANCES ARE THEY COULD STILL BE TAKING THE LION SHARES OF THE WORLD MARKETS PROVIDED ALWAYS THEY SHOULD HAVE ALL THE COMPELLING BELL & WHISTLES FEATURES OF THE TESLA MODEL S RIGHTLY SO SIMPLY OK???

  26. Pushmi-Pullyu says:

    “…gasoline is cheaper than bottled water.”

    Oh, horse hockey. That says something about first-world citizens who foolishly pay ridiculous prices just for a bit of convenience; it says nothing about the comparative cost of gasoline.

    Reality check: You can buy 1-gallon jugs of water at Wal*Mart for $1 or even less. Try buying gasoline for that!

    “…the already released hydrogen fuel-cell Clarity.”

    Right, Honda has deep concern for what they claim is the inability of cars powered by alternative energy to compete with cheap gasoline powered gasmobiles. And they are demonstrating that concern with a high-profile marketing campaign to sell cars powered by much more expensive (than gasoline) compressed hydrogen.

    Oh, wait… 🙄

  27. Apkungen says:

    Well that’s not the main reason people want to buy an electric car, to save money on gas. The main reason should be that EVs are so much better in so many ways. Gas cars simply feels outdated. And btw, if you make a car that will go 80 miles in good conditions it will probably go 50 miles really fast on the highway in the winter, people don’t want that. Make an EV that people want!

    1. needa says:

      In a world where what people ‘say’ and what people ‘do’ are two completely different things…

  28. Norman says:

    Fuel cell does not solve the world co2 emission issues the force behind alternative technology, aren’t Bolt’s selling?

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