Honda’s ‘Electric Vision’ Wants To Increase EV Sales In Europe

2 weeks ago by Sebastian Blanco 11

Honda Electric Vision

Honda’s ‘Electric Vision’ – two thirds of European sales to feature electrified powertrains by 2025

Honda Clarity

Honda Clarity

Honda has an ambitious but reasonable plan to electrify its vehicles in Europe. Called “Electric Vision,” the plan was announced at the Geneva Motor Show today by Honda Motor Europe President and COO, Katsushi Inoue, who said that two-thirds of the company’s sales by 2025 to have “electrified powertrains.” That means hybrid, plug-in hybrid, battery electric or fuel cell vehicles. This is in contrast to Honda’s global attitude. Last year, Honda CEO Takahiro Hachigo said that fuel cell and all-electric vehicles will make up 15 percent of Honda’s global sales by 2030.

While a plan like this could easily be global, Honda has not made similar pronouncements for other markets. Honda says that, “the announcement confirms that Europe is at the forefront of Honda’s global electric vehicle strategy.” Inoue-san also said, “We will leverage Honda’s global R&D resources to accelerate the introduction of a full portfolio of advanced, electrified powertrains for the European customer.”

So, what does it all mean for Europe? Well, Honda’s first two-motor hybrid vehicle will launch in Europe in 2018, for one thing. The company is also bringing over the Clarity Fuel Cell as part of the HyFIVE (Hydrogen For Innovative Vehicles) program. The Clarity Fuel Cell, “reinforces Honda’s commitment to drive the adoption of fuel cell vehicles and the creation of a viable hydrogen refuelling infrastructure across the region,” Honda says.

Honda might be feeling the electric pressure from competitors like Mitsubishi. As we said a few years ago when Mitsu outsold Honda in Western Europe, “prepare solid plug-in hybrids if you want to enter a path of growth in Europe.” Looks like Honda now agrees.

Source: Honda

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11 responses to "Honda’s ‘Electric Vision’ Wants To Increase EV Sales In Europe"

  1. mx says:

    Honda’s CEO needs to be FIRED.
    Where’s an updated FIT EV.
    Where’s an updated and plugin Insight, Civic and Accord?

    First to market now last to market.

  2. Brian says:

    two-thirds of the company’s sales by 2025 to have “electrified powertrains.” That means hybrid, plug-in hybrid, battery electric or fuel cell vehicles. This is in contrast to Honda’s global attitude. Last year, Honda CEO Takahiro Hachigo said that fuel cell and all-electric vehicles will make up 15 percent of Honda’s global sales by 2030

    I see no contrast at all. The 67% includes hybrids and plug-in hybrids. That will be the largest component. They could meet both of these goals with no contrast at all. This seems more like a lack of critical reading on the part of this article’s author.

    1. ItsNotAboutTheMoney says:

      And hybrids could include mild hybrids with 48V start-stop systems.

    2. Roy_H says:

      Well, I wouldn’t put it so harshly. Yes it can be interpreted as no change, but the new announcement moves the time line from 2030 to 2025 so that to me suggests a somewhat accelerated schedule. However I still think it is anemic. FCVs will be dead by then and if they only have 15% BEVs in 2030 they will be close to declaring bankruptcy.

      1. Brian says:

        I apologize for the harshness.

        I still don’t see any conflict. It could indicate a change. Or it could simply be the same story told from a different angle.

  3. Dav8or says:

    The biggest problem with both fuel cell sedans today? They are both strange, bizarre, blotted whales. A seriously ugly look at the future. However Toyota and Honda’s ICE line up doesn’t look much better. They are proving without a doubt, that people will buy those brands no matter what they look like. Almost rubbing buyer’s faces in it.

  4. Another (Euro) industrial point of view says:

    As far as I know in Europe their are few people left which do buy Honda cars anymore.

    Such a sad outcome as they were quite successful in the 1980’s and are still very good at designing/making engines.

    They should probably outsource the design of their cars, they look a bit boring and that probably kill sales.

    1. ItsNotAboutTheMoney says:

      Sales rose in 2016, but they’re certainly well down from their high point.

  5. Iletric says:

    Honda, Prelud-e

    Are you listening?

    1. Brian says:

      Honda isn’t, but you’ve got my attention!

  6. Victor says:

    I have had a Honda Insight and currently have the Jazz Hybrid. (I have had a civic in the past). My next car will not be a Honda as they have dropped all hybrids here in Germany. I have no interest in the Clarity, a vastly under range EV, and a fuel cell is not practical. There is one hydrogen station I am aware of in my city, and that is privately owned. My next car will be an EV for sure, probably an Ioniq.

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