Go Ultra Low: Half A Million Motorists In UK Don’t Know They’re Ready To Drive Electric
According to research from Go Ultra Low, there is an enormous potential in the car market for EVs, as half a million UK motorists are already suited to electric motoring.
As it turns out, 98% of surveyed drivers drives less than 100 miles daily, while nearly half of that require less than 15 miles.
Thus, electric car sales could surge from about 1.4% market share to 20% overnight “if buyers considered their requirements more carefully“.
The latest data indicates more than 71,000 claims received to date for Government’s Plug-in Car Grant to date.
“The joint Government and automotive industry campaign profiled the mind-set of more than 2,000 UK motorists to see how their new car requirements have changed over time. The research compared new vehicle buyer’s purchase considerations and their driving habits to those of existing electric car drivers to identify motorists who were better-suited to an electric car.
Of those surveyed, almost half drive no more than 15 miles a day, while 98% said they travel less than 100 miles daily – within the range of pure electric vehicles (EVs) and easily achievable in a plug-in hybrid. The survey also revealed that buyers increasingly seek low running costs and are twice as likely to rate fuel efficiency as their main concern when purchasing a car, compared to when they bought their first car. Also, around 80% of car buyers use finance options to purchase their car with a preference for monthly payments. Despite this, just 12% of new car buyers consider total monthly running costs, including fuel, tax, insurance, and servicing when choosing their new car.
With electric car finance deals from as little as £150 a month, plus fuel costs from 2p per mile, lower maintenance bills and the cheapest rates of tax, electric vehicles are a good option to help manage monthly outgoings.”
Poppy Welch, Head of Go Ultra Low, said:
“The plug-in car market has been boosted by unprecedented growth over the last 12 months. Our research shows that more motorists than ever are perfectly suited to electric motoring and should consider a plug-in vehicle as their next car. With low running costs, tax exemptions and free parking in many locations, it’s no longer a question of will more motorists choose electric, but when.”
Transport Minister Andrew Jones said:
“The case for switching to an electric car is clear, and it’s not surprising to see that sales are soaring. Electric cars are greener, cheaper to run, and we are making them more affordable by investing more than £600million to support the uptake and manufacturing of these vehicles in the UK. This is all part of our commitment to making every car and van a zero emission vehicle by 2050.”