Germany Registered Just 9,023 Applications For EV Subsidies Since Program’s Launch In July

8 months ago by Mark Kane 13

BMW i3

BMW i3

A German incentive package, which encourages it citizens to purchase electric or plug-in hybrid cars, has failed to meet expectations thus far…considering the near-term plan is to get one million EVs on the road by 2020.

VW e-Golf

VW e-Golf

The program, which launched (albeit slightly delayed) in July 2016, attracted just 9,023 applications – applicable to EVs under €60,000.

Honestly, we aren’t terribly surprised at the results, as the program was proposed ages ago, and has faced many stumbling blocks.

…such as requiring the OEMs themselves to offer up half the incentive money (which makes no sense for obvious reasons), limiting the participation of which models could participate, and just not being significant enough to add much incentive for a person thinking about a new petrol purchase to opt for a plug instead.

The rebates again are:

  • €4,000 on BEV purchase
  • €3,000 on PHEV purchase

This weak result has left the market with small growth in 2016, at around 25,000 sales (around 1,500 more than year ago).  We should note however, that there was some improvement; since July more than 14,500 plug-ins were registered in Germany…although to be fair, many Germans held off EV buys in the first half of the year knowing a discount was incoming.

Additional stats shows that nearly half of those applications were made by companies, not individuals.

Audi A3 Sportback e-tron

Audi A3 Sportback e-tron

Most of the applications were for all-electric cars:

  • roughly 5,100 BEV
  • about 3,900 PHEV

Among brands, BMW’s customers took the most advantage of the incentives:

  • BMW – 2,592
  • Renault – 1,658
  • Audi – 1,188
  • Volkswagen – 887
  • other brands – 2,698

source: automobilwoche.de

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13 responses to "Germany Registered Just 9,023 Applications For EV Subsidies Since Program’s Launch In July"

  1. iq130 says:

    I think they are waiting for the Opel Ampera-e (Chevy Bolt).

    1. Mr. M says:

      More are waiting for the new Zoe

  2. Antonius Koch says:

    Maybe I’m lucky and I still get one when my Model 3 arrives…

    1. Mr. M says:

      Very unlikely that the incentive is still in place 2021

      1. Antonius says:

        You mean 3080 🙂

      2. perlybird says:

        The incentive is only valid until end of 2020 and also limited to cars in the base configuration below 60.000 €: the limitation to 2020 was obviously choosen to exclude the model 3 and the limitation to 60.000 € to exclude the model S and model X.
        Tesla somewhat found a parade by selling a software limited model S 60 version below 60.000 €…

  3. Lad says:

    The Germany people are very much nationalistic; in fact, unlike our poorly-run Republican dominated country that runs on the Koch plan, they have strong labor unions and benefits for their workers; and, most buy German made products. When Germany car makers finally start building EVs that look like cars, the Germany people will flock to the show rooms to buy German made EVs.

    1. turboro says:

      In addition also this is important:
      – Germans live in rented flats
      – Have one car, that must do it all
      – They drive long distances to work
      – No EV charging infrastructure
      – They drive at higher speeds
      – Convinience & price worthy, no trendy hype
      – Car magazines do the rest to protect

  4. Klaus says:

    @Lad: In general, german people don’t but buy nationalistic. Its simpely a huge social and political pressure because of the million of jobs at the automotive industry here. Would be different if there is at least some production in germany.

    Btw: Tesla didn’t qualify for the incentive until november, so we will see much more sales this year

  5. andre says:

    and who cares about pollution,at all….. ?????

    1. tosho says:

      Not the Germans 🙂
      Their “clean” diesels made the air pollution in many larger european cities wore thai in China…

  6. Tman says:

    I thought I read somewhere that both Renault and Nissan were already offering 5000 Euro cash back on the Zoe and Leaf prior to the incentive.

    But stopped offering the cashbacks once the 4000 Euro incentive took effect. So in reality German customers are getting a worse deal than they had prior to the incentive program. And both Renault and Nissan only have to shell out 2000 euros instead of 5000.

    1. Michael L. says:

      That´s correct and it´s the reason why the incentive program doesn´t work out…

      The next problem is that the most germans live in rented flats and don´t own houses – so it is not easy to plug in a BEV…

      Another draw back is the lack of loading infrastructure besides Tesla SuC.