General Motors Trademarks Chevrolet Bolt

1 month ago by Eric Loveday 49

Chevrolet Bolt Trademark Application

Chevrolet Bolt Trademark Application

On August 5, 2014, General Motors filed two trademark applications with the United States Patent and Trademark Office (USPTO).

Those trademarks, Chevrolet Bolt and Bolt, list “motor land vehicles, namely automobiles” as the goods and services category.

We’ve no clue if GM actually intends to use Chevrolet Bolt.

Speculation currently runs the gamut from this possibly being the name of an upcoming low-cost version of the Chevy Volt or it simply being a way for GM to protect the Volt from perhaps a Chinese ripoff named Bolt, which of course sounds similar to Volt.

What’s your take on why GM moved to trademark Chevrolet Bolt?

GM Trademarks Bolt Too

GM Trademarks Bolt Too

Friend of InsideEVs kdawg sent his stunning Chevrolet Bolt rendering:

Chevrolet Bolt

Chevrolet Bolt

Source: GM Authority

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52 responses to "General Motors Trademarks Chevrolet Bolt"

  1. io says:

    That seems… nuts! :-)

  2. Anthony says:

    The Volt and the Bolt. That’s kind of cute. I guess we’ll get the Jolt after the Bolt!

    I assume the Bolt will be the pure EV.

    1. Big Solar says:

      I wouldn’t assume anything.

  3. Big Solar says:

    Nice job K Dawg!

    1. TomArt says:

      Yeah, this is pretty cool, kdawg! You’re already better than all of the ridiculous future Tesla model renderings we see everywhere.

  4. Anon says:

    Now, can we rename the ELR to “Dolt”? ;)

      1. Aaron says:

        Dammit, Anon. I had a good joke lined up and you spoiled it! +1 anyway ;)

    1. Thomas J. Thias says:

      Heh, nice try…

      What comment does the Porsche Panamera S E-Hybrid at $25,000+ more that the Stunning Cadillac ELR Exended Range Electric Luxury Coupe, that it is currently outselling YTD, get from you?

      Do tell.

      Best-

      Thomas J. Thias

      Twitter.com/AmazingChevVolt

      1. Big Solar says:

        good point, i’d rather have an ELR though even at the same price

      2. Khai L. says:

        Isn’t the panamera a 4-door (4-seat) sedan, and the ELR a 2-door 2+2 coupe? Seems like a pretty apples-to-oranges comparison there.

      3. EV says:

        ELR isnt exactly stunning

      4. Mike says:

        Framing. You’re good at that!
        You need to work for Caddy.

  5. mrenergyczar says:

    Summer olympics in 2 years. Maybe they cut a deal to have Usain Bolt as the main spokesman. Small battery Volt named Bolt. Longer range version kept as the Volt. Or it could be for a plug-in CUV.

    1. sven says:

      If Usain Bolt endorses the Bolt, it must have faster accelertion than the Volt.

      1. kdawg says:

        Unfortunately he already endorses Nissan.

        1. sven says:

          That’s an incredibly fast car that Usain Bolt is endorsing. It’s a Nissan GT-R, which goes 0-60 mph in only 2.7 seconds. It’s rumored that the 2015 Nissan GT-R NISMO will go 0-60 mph in only 2.0 seconds.

          http://www.motorauthority.com/news/1085911_2015-nissan-gt-r-nismo-to-do-0-60-mph-in-2-0-seconds

  6. pjwood says:

    200 mile Sonic re-skin? So much battery, so little car = Bolt.

  7. Thomas J. Thias says:

    Amazing Chevy BOLT Extended Range Electric Vehicle —–]= Or —-//—]= Wireless Inductive Refueling/Charging (http://www.pluglesspower.com/ )

    Cause, My Friends-

    This Is Short For Lightning Bolt!

    @GM @Chevrolet @Cadillac @opel @Vauxhall @holdennews -

    Getting A SuperCar?

    P.S. Great Images, KDawg!

    Best-

    Thomas J. Thias

    517-749-0532

    Twitter.com/AmazingChevVolt

  8. David Murray says:

    Bolt would be an okay name for a car (gas or electric) if they didn’t already have one named Volt. Having two cars that sound so similar is not a good thing, in my opinion. It would be like Toyota having a Camry and then adding a new car called a Samry. Actually, it is worse than that because S and C are consonants that are more easily distinguished. A better example might be a Dodge Dart and a Dodge Bart.

    1. sven says:

      If it’s an ICE, it should be named the Dodge Fart. :D

  9. EVadopter says:

    If they are worried about the Chinese doing a ripoff of the Volt, I’d like to point out that the Volt is a blatant ripoff of the Dodge Colt.

    1. MTN Ranger says:

      Bolt and volt have an electrical connection. A colt is a male horse.

  10. ClarksonCote says:

    I would’ve expected knock-off protection, except that they also trademarked “Chevrolet Bolt” which makes me wonder.

    Could another company that is not Chevrolet really use “Chevrolet Bolt” for one of their automobiles if they hadn’t?

    1. pete g says:

      Chineese car company”Cherry”

  11. Red HHR. says:

    Acceleration like a BOLT of lightning.
    Sweet picture, big want.

  12. hvacman says:

    Well, they TM’ed “Crossvolt” earlier. Taking this to its logical conclusion, they need to TM both “Crossbolt” and “Cross-threadedbolt”

    1. kdawg says:

      Here’s the rendering of The Tread Bolt. :)

  13. GeorgeS says:

    I don’t like the name much but I like kdawg’s rendering.
    Go kdawg!

    1. kdawg says:

      It’s essentially the Tru140S concept sans tailpipes and rebadged. :)

  14. Evil Attorney says:

    A minor point. Chevy has not “trademarked” anything yet. They have simply filed a trademark application seeking federal registration, but that has not occurred yet. Technically, they are seeking to trademark the names.

    I doubt they filed this to guard against a Chinese knockof. GM would need to actually sell products with the Bolt name to lock in the trademark rights.

    Also interesting, these applications were filed under section 44(d) as claiming priority to a trademark application first filed in Brazil. Either GM was trying to keep these marks unnoticed for an extra 6 months or there is some legal strategy here that I am unaware of.

  15. Acevolt says:

    I just got a call from a market research firm on Tuesday. They wanted me to go down for a market research study in Santa Fe Springs California. They asked me questions for around 10 minutes on the phone. One was, how much would you pay for a 100 mile electric vehicle the size of a Chevrolet Sonic? How much more would you pay for a 200 mile range vehicle. Would it be up to $3500? I think the Bolt is the 200mile Sonic. Make it rear wheel drive like the iMiev and put it under Cadillac.

    1. kdawg says:

      “Would it be up to $3500?”

      YES!

      1. GeorgeS says:

        Give him a break. All he did is leave out a zero.

        It’s not like forgetting your left sock.

      2. Acevolt says:

        The $3500 was for the upgrade from a 100 mile range EV to a 200 mile range EV. On a scale of 1 to 10 with 10 being most likely, I gave that a 10, that I would pay the extra $3500.

        1. kdawg says:

          Yes, that’s how I interpreted your post. I would have answered 11 :)

    2. GeorgeS says:

      Interesting AceVolt.
      I’d back your speculation on that.

  16. Bret says:

    Chargers fans will like this, especially if it comes in Powder Blue.

  17. Cavaron says:

    Won’t be easy for south Americans to pronounce the difference between Volt and Bolt…

  18. Ken_3 says:

    Let’s see if Yamaha gets upset since they sell a motorcycle called a Bolt.

  19. What’s next – the Chevy Colt? The Jolt?

    Two names that sound almost the same seems silly.

    1. sven says:

      +1 for the Chevy Jolt.

      1. kdawg says:

        Note that Jolt was in the 2009 Transformers movie. It was an Autobot; and in car from, was the Chevy Volt.

        (the blue car)

  20. Mike says:

    1) Car looks Very Sporty.
    2) Front end looks like an Air Breather/ICE.
    3) Lightning bolt Symbol in front of the word BOLT.

    It’s a sporty Volt.
    Makes me want one.

    Like a Camero is to a Malibu.
    The Bolt is to the Volt.

  21. ffbj says:

    An all electric Volt called the Electro-Volt, or Volt-Electro, if you prefer.

  22. ffbj says:

    I draw the line at the Electro-Shock.

  23. Tman says:

    Tata motors already uses the Bolt name for their recently launched hatchback

    http://www.tatamotors.com/vehicles/bolt/bolt.php

  24. Kosh says:

    Now we just sit back and wait for Disney’s lawyers to step in….

  25. Fabian says:

    I would buy that EV rendering!

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