From 2012 to 2013, Ford Doubles Electric-Drive Market Share…No, Not Really

4 years ago by Eric Loveday 15

Ford Electric Drive Sales - Source: EDTA

Ford Electric Drive Sales – Source: EDTA

The data is all there, but the claim made is suspect.

Monthly Sales Ford - Source: EDTA

Monthly Sales Ford – Source: EDTA

Sometimes, automakers will make some wild claims that misdirect the media.  That may or may not be the case here.

From Green Car Congress:

“Ford Motor Company’s C-platform electric drive strategy has driven an increase in Ford’s overall electric drive market share (hybrid, plug-in hybrid and battery-electric) from 7.3% in calendar year 2012 to 14.7% for the first nine months of 2013.”

But…as Green Car Congress even mentions:

“2012 was something of a transition year for Ford with its electric drive vehicles; the venerable Escape Hybrid was phasing out, while only the new Fusion Hybrid and the MKZ Hybrid had a full year of sales. The Focus Electric went on sale in June; the C-MAX hybrid went on sale in September; the C-MAX Energi plug-in hybrid in October; and the Fusion Energi wouldn’t go on sale until February 2013.”

Now, it should be obvious what’s wrong here.

Few models available in 2012 for the full calendar year…lots in 2013 all year…market share doubles.

Oh boy…that’s like saying that Tesla’s market share shot from some low % in 2012 to some really high % (we’re not going to bother doing the calculations, as the exact value is meaningless in this context) in 2013, even though the Model S (its sole offering) wasn’t available for all (only June through December) of 2012.

Or like saying sales of Tesla’s plug-in vehicles are 6 times higher in 2013, as compared to 2012.

If we don’t stop now, we’ll end up somewhere we don’t belong.

Moral of the story: numbers are tricky…don’t trust data you’re given.

Source: Green Car Congress

Tags: , , , ,

15 responses to "From 2012 to 2013, Ford Doubles Electric-Drive Market Share…No, Not Really"

  1. Sam says:

    Sad but true attempts at misleading the public.
    Like GMs claims of high torque for the Spark EV.

  2. Pam84 says:

    Yes, you have to watch out for bloggers with misleading claims like a certain car is the “safest car in the world.” NHTSA took the unusual step to publically warn the company making misleading claims and incorrect conclusions.

    You have to watch out for misleading claims of profitability when companies choose not to use standard accounting practices.

    1. zxcvbn says:

      Eric is one of those bloggers who makes misleading claims that you have to watch out for. You have to watch out for Eric’s misleading claims regarding the number of Tesla Supercharging stations.

      http://www.insideevs.com/ahead-of-schedule-tesla-exceeds-goal-of-tripling-number-of-superchargers-in-us/

      http://www.insideevs.com/tesla-supercharger-now-online-in-columbus-texas/

  3. Pam84 says:

    So you’re saying that Ford’s electrified vehicles sales did not increase from 35,719 units (7.3%) to 67,232 units during that period (14.7%)???

    Funny how you left out the actual sales numbers otherwise we’d have been able to calculate there was in actual increase in 31,513 sales over the same period. That’s not a statistically insignificant change.

    Your claim that the increase in market share was just a statistical fluke based on low numbers is belied by the facts. The actual actual sales data shows 31,513 additional sales.

    Going from 35,719 to 67,232 vehicles is not a small, insignificant achievement that uses a statistical sleight of hand to show its significance.

    Like Eric Loveday said “don’t trust the data your given”.

    Instead look at all the data. Note: Green Car Congress actually did provide ALL the data, Eric just chose to conveniently not give it to us. Hmmm

    1. CodyOzz says:

      Pam, re-read the article. What he is saying is that on years past, the Ford Escape Hybrid gave them probably close to a 20% market share, and 2012 was a transition period. Ford basically took the lowest data period and compared it to this year.
      Inside EV’s can play that game if they wanted to: “Ford Hybrid/EV Market Share Plummets 13% in 2012”
      Eric isn’t being anti-Ford here, he’s just saying that Marketing & PR people try to play tricks on us!

      1. CodyOzz says:

        Ford stopped producing the Escape hybrid in 2011, so 2012 was a dry year. A better comparison would be to compare 2013 to 2009, 2010, 2011… and leave out the anomaly year, 2012.

      2. Eric Loveday says:

        Yes CodyOzz…That’s the whole point…We’re not fond of the games being played with the numbers here.

        1. Pam84 says:

          Ford’s electrified sales went from 35,719 to 67,232

          That appears to be almost a doubling of sales.

          What “games” are being played?

      3. Pam84 says:

        “From 2012 to 2013, Ford Doubles Electric-Drive Market Share…No, Not Really”

        I suggest you re-re-read the article.

        Assertion: From 2012 to 2013, Ford Doubles Electric-Drive Market Share
        Counter Assertion: No, Not Really

        Which is the accurate statement?

        The numbers provided by Green Car Congress confirms that the original assertion is true, that Ford doubled Electric Drive market share from 2012 to 2013. This occurred even in a more competitive environment and even with a lot more models in the marketplace. Eric’s counter assertion that Ford did not double market share is not true.

        At the end of the day, Ford’s electrified sales went from 35,719 to 67,232.

  4. Suprise Cat says:

    Hybrid cars are far away from being an electric car, because they get 100% of the drive energy from the ICE.

    1. Jesse Gurr says:

      They do get some back from regenerative braking. I don’t know how much though, maybe 10-15%?

    2. Pam84 says:

      100% of drive energy comes from the ICE? What about regenerative braking?

      Where does drive energy come from on an EV? A power plant typically burning fossil fuels.

      1. That’s a bit disingenuous Pam. EV efficiency is far greater, which is why driving electric costs the equivalent of $1 per gallon. Not to mention that driving electric gives you the *option* of powering your travel with sun, water, wind, geothermal, all of which are non polluting and renewable.

        Tell me how burning oil is superior in any way other then incumbent infrastructure and (short lived) convenience?

        1. Pam84 says:

          It’s disingenuous to state that power from a power plant typically comes from fossil fuels? Really?

          What’s disingenuous is to pretend that the typical power plant uses clean, renewable fuel. The facts tell a different story.

          For your edification, here are the Federal Government statistics for electricity generation for 2012:

          http://www.eia.gov/tools/faqs/faq.cfm?id=427&t=3

          •Coal 37%
          •Natural Gas 30%
          •Nuclear 19%
          •Hydropower 7%
          •Other Renewable 5%
          •Biomass 1.42%
          •Geothermal 0.41%
          •Solar 0.11%
          •Wind 3.46%
          •Petroleum 1%
          •Other Gases < 1%

  5. Anon says:

    Professional FUD troll, or just the wrong time of the month??? Can’t tell…