Ford To Invest $135 Million Into Hybrid And Electric Vehicle Programs (VIDEO)

5 years ago by Mike Buchanan 2

Ford is looking to invest millions in engineers to create their next big thing for EVs and hybrids in-house

Ford announced yesterday that they will invest $135 million and hire dozens more engineers over the next few years as part of a huge effort to double its battery-testing capabilities by 2013 and help speed up its hybrid and electric vehicle programs. Ford’s plan is to develop more in-house technologies through investing in personnel that will eventually allow for the ability to sell a cheaper, but more efficient cars and trucks.

 

“The good news for customers is that they not only have more choice, but they have faster access to Ford’s latest and greatest in fuel-saving technologies and vehicles,” said Joe Bakaj, Ford vice president of Powertrain Engineering. “This stems directly from our decisions to deliver true power of choice by expanding our dedicated electrified vehicle team and further investing in our facilities.”

 

Ford is hoping to create new machines that will cut down the overall time it takes to complete a project

According to Ford, they will double their current electric vehicle and hybrid battery testing, from 80 to 160 individual test channels, by next year. The tests will be handled with highly specialized machines that will simulate all aspects of a battery including power, performance life, and temperature issues while being subject to different environments.

 

All of  the research and development is being held in the newly renamed Ford Advanced Electrification Center, which used to be called the Advanced Engineering Center. This 285,000 square-foot laboratory in Dearborn, Michigan is home for almost 1,000 engineers dedicated to hybrid and EV programs.

 

Although this large investment has short term goals for Ford, they are hoping for long term reaction from consumers. Ford is trying to reduce the cost of current hybrid systems by at least 30 percent versus their previous-generation system, according to the press release. This year, Ford is releasing five electrified vehicles and has plans to triple their EV production capacity by 2013.

 

From the press release, the five vehicles are as follows:

  • Focus Electric: Production began late 2011; America’s most fuel-efficient compact with 110 MPGe city; charge time of four hours with the available 240-volt charging station, which is nearly half the time as Nissan Leaf
  • The soon to be released C-Max

    C-MAX Hybrid: EPA-certified to deliver 47 mpg highway, 47 mpg city – at least 3 mpg better than Toyota Prius v – and 47 mpg combined with more performance and technology, and all at a $1,300-lower base price

  • C-MAX Energi plug-in hybrid: Coming this fall; a projected electric-mode miles per gallon equivalent that is more than three times that of Toyota Prius plug-in hybrid per EPA testing methods; 95 MPGe; total range of 550 miles
  • All-new Fusion Hybrid: Coming this fall; 47 mpg expected to beat Toyota Camry Hybrid by 5 mpg highway
  • Fusion Energi plug-in hybrid: Will begin production by the end of 2012; aiming to be the most fuel-efficient midsize car in the world

 

For the batteries themselves, Ford is hoping to develop the latest batteries in-house. Based on the press release, Ford’s early hybrids contained batteries that involved third parties in everything from design to testing. According  to Anand Sankaran, Ford’s executive technical leader, Energy Storage and HV Systems, he is happy to continue with their research and development of EVs in-house. “Time is of the essence, especially when we have a specific launch date,” Sankaran said. He also added that because everything is in-house using the latest in battery-testing machines, all EV and hybrid related projects should be completed 25% faster than the time it took for the testing on the last generation of hybrids.

 

Here is a quick video about the 2013 Ford Fusion Energi:

 

To learn more about this program, take a look at the Ford press release.

2 responses to "Ford To Invest $135 Million Into Hybrid And Electric Vehicle Programs (VIDEO)"

  1. Brian says:

    You mean Ford’s electrification program is more than greenwashing? I’ll believe it when I see serious product and advertisement. Until then, I have my doubts.

  2. vdiv says:

    $135 million is not enough to keep the lights on for a year. I agree with Brian, this is noise, smoke and mirrors. Advanced Electrification Center… sounds like Ford is back in the 1920s electrifying rural America.