Breaking: Ford Fusion Energi Gets A $4,000 Price Reduction To $34,700

12 months ago by Jay Cole 54

Ford Notes New $4,000 Lower Starting Price On 2014 Fusion Energi

Ford Notes New $4,000 Lower Starting Price On 2014 Fusion Energi

At $34,700, The Fusion Energi Is One Of The Most Attractive Plug-In Offerings For 2014

At $34,700, The Fusion Energi Is One Of The Most Attractive Plug-In Offerings For 2014

The Ford Fusion Energi has been the quiet hit of the second half 2013.  Over the last 4 months Ford has sold 3,618 of them.  Put another way, that is an an average of just over 900 copies every 30 days.

Apparently, that level is not enough for Ford.

Very quietly Ford has reduced the price of the 21 mile extended range Fusion  (we inadvertently stumbled on the new price listed online) by $4,000, from $38,700 to $34,700 (+$825 destination).

This price point is down from the near $40,000 price tag when the car first debuted in January.

Ford Family Of Plug-Ins - Both The Fusion And Focus Have Been Lowered By $4,000 In The Past Year

Ford Family Of Plug-Ins – Both The Fusion And Focus Have Been Lowered By $4,000 In The Past Year

UPDATE:  We got in contact with Ford, and a spokesperson made this statement (we also expect some kind of official announcement shortly as well):

“Ford sold more plug-in vehicles in the fourth quarter of 2013 than both Toyota and Tesla, and we will remain competitive in the marketplace. The Ford Fusion Energi Plug-in Hybrid’s new starting MSRP of $34,700 does just that and is an important part of our commitment to provide customers with a range of electrified vehicles to choose from.

At $34,700, it is also at just about the same starting price as the Volt, which was reduced over the summer to $34,185  (+810 destination).

Ford Fusion Rear Seating (Shown In "Coke" Trim)

Ford Fusion Rear Seating (Shown In “Coke” Trim)

Understanding the Chevrolet Volt has 38 miles of range versus the Fusion Energi’s 21 miles, and due to the higher federal credit given on the Volt – $7,500 vs $4,007 , we don’t expect the Fusion Energi to be passing the Volt’s monthly sales levels anytime soon, as the Chevy is effectively still $4,008 dollars cheaper.

However, the Fusion Energi is now definitely a serious competitor to the Volt, as well as to its stablemate, the C-Max Energi – which is screaming for a MSRP reduction now (currently price at $32,920), and the Toyota Prius PHV (from $29,990) as the plug-in Fusion boasts being not only a mid-size sedan, but seating for five.

 

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54 responses to "Breaking: Ford Fusion Energi Gets A $4,000 Price Reduction To $34,700"

  1. DanCar says:

    I’m expecting the focus electric to get a price cut soon too.

    1. kdawg says:

      Yeah, for less than $2k more, I definitely would opt for the Fusion over the C-Max. JMO, after sitting in both of them and seeing the fit/finish/comfort. I didn’t get to test drive them though.

  2. Big Solar says:

    I like the car. Even more with the price drop but just cant buy a car with an ice engine after owning 2 BEVs. Good looking car though.

    1. Jay Cole says:

      Having driven this car on a couple occasion, I would agree. It is a very capable car, lots of usable room/space (which can be a rare thing in the plug-in market), nice/comfy interior, etc. Didn’t have a lot of complaints at all – other than when it first came out at almost $40,000 it was just too much money.

      I think $34,700 is probably the right price going into 2014, especially considering they were selling close to 1,000 a month before this.

      1. Josh says:

        This new price is really a great fit. I was really surprised at how many they moved with the 2013 pricing. Now it will really be an option that shoppers not intending to get a plug-in opt for. I hope they can keep up with production.

        On the other hand, it could kill C-Max Energi sales if they don’t lower its price as well.

        1. Bill Howland says:

          I have to admit I was totally unimpressed by Ford’s EV offerings. The newly attractive pricing though definitely makes things worth a second look. I do wish they had larger batteries optionally available. Since everyone says batteries are so cheap nowadays, how about giving John Q. Public the chance to buy some more of them?

      2. ModernMarvelFan says:

        I guess you don’t mind the small trunk of Fusion Energi.

        1. Mint says:

          It’s rather pathetic that Ford needs to take away 5 cubic feet from the Energi for just 6.1 kWh more battery than the regular hybrid.

          Oh well. Better than not having a plugin at all.

        2. Jeff says:

          I had checkbook in hand test driving this model earlier in the year. At 6’5″ I simply could NOT get in the back seat. OK, guess I drive everywhere.
          The deal breaker was that tiny trunk. I am not going to have kids sit with suitcases on their laps when traveling. NOT in a $40k+ car!!

          …and, Ford has a video online bragging of how the designers “had this moment ” with a cardboard box to put the Energi battery in the trunk.
          IMO, it was simply a lazy engineering solution.

          I walked away.

  3. scottf200 says:

    Good news. I’m a little surprised the the Volt was still the best selling plug-in in 2013 because of this Ford competition and brand loyalty. Meaning Ford-only fans would not buy a GM/Chevrolet but even pay extra for the Ford “comparative”.

    1. Bonaire says:

      I don’t think Ford spun up the fans for the Energi like Gm did with the Volt. Less enthusiastic buyers and “why pay that much more for a 21 mile AER” comes to mind. The drop in price is nice.

      I still think of they could drop in 32kWh into the Fusion, it would be a Tesla Model E killer.

      1. Bonaire says:

        And before i get dinged on 32. i mean 32 now and 45 when denser batteries come to town in a few years. I could easily live with a 32 kWh system until battery tech gets better.

      2. Mint says:

        Right now, they’re killing 5 cubic feet of space for only 6.1 kWh of extra battery over the base hybrid in both their Energy models. That’s roughly 5 times worse than Tesla.

        Frankly, Ford doesn’t know how to put anywhere near 32 kWh into a Fusion.

  4. CJ says:

    I have driven and like the C-Max Energi and it may be my next car…But Ford need to get the battery hump out of the back of the car.

    I think Toyota would have hit with the Plug-in Prius if they would sell it in every state and make it like the Fords and give it around 20 miles range on battery.

    I have a lease on a 2013 Leaf S for almost a year and love it ….but I also have a truck in the garage.

    If I was to go down to only one car I would buy a plug-in hybrid. And I think a 20-25 mile range is about the right size battery for how I drive.

    1. David Murray says:

      Indeed.. I think Toyota could have a HUGE hit if they increased the AER to 20+ miles and gave the driver a mode to lockout the ICE from starting (like the energi cars do) And then, as you say, sell it nationwide. Hopefully that will happen with the 2015 model.

  5. David Murray says:

    This is actually very surprising to me! I mean, I got the impression they were satisfied with the 1,000 or so per month sales on that car. This price drop will surely increase sales even more.

  6. miimura says:

    Ford was already giving sizable rebates on these, so they’re just moving the discount from the rebate to the sticker.

    1. Bloggin says:

      Exactly, there was a $4k incentive on the Fusion and C-MAX Energi models for most of 2013, and now it looks like Ford is just rolling it into the MSRP. But now it’s got 0% for 60 months + another $500 discount.

      Ford did the same with the Focus Electric with the $4k incentive, and then the $4k price drop for 2013.

      1. Jay Cole says:

        Yes agreed, same as the Chevy did with the Volt in early 2013.

        As no car sells at MSRP for very long (or even at all these days, lol)…by moving the sticker down by the earlier big incentive, Ford amount almost instantly opens the door to start cutting the price from the new low.

  7. Dr. Kenneth Noisewater says:

    Good move, this car was wickedly overpriced for the battery you get vs the non-plugin hybrid. Ford got greedy trying to keep more of the subsidy for themselves.

    It really is purty though!

  8. MTN Ranger says:

    If the Fusion Energi offered 40 EV miles, I would trade in my Volt for one, no question. However at 20 miles, I would have to pass. Someone has to develop a worthy PHEV to compete with the Volt.

    1. David Murray says:

      For me it isn’t just the range being half of the Volts. But also the acceleration power in EV mode is abysmal. You really have to leave the car in hybrid mode, which I would NOT like because I like being able to make my daily commute without ever having an ICE fire up. I only want an ICE to turn on if I’m REALLY in need of that extra range. But with the Energi cars, you will most like have the ICE firing up every time you take off from a stop light. Well, I would anyway because I like to take off faster than most people do when driving our Volt or Leaf.

      1. kdawg says:

        The Fusion Energi has a faster 0-60 than the Volt, but maybe that’s in hybrid mode?? I agree w/MTN Ranger though. 20 miles AER isn’t enough. I have 38 in my Volt now, and want more.

        1. David Murray says:

          Indeed. They always quote the 0-60 times of their energi cars with the gas engine running. Which, don’t get me wrong, the 0-60 times are really good. But if you want an all-electric driving experience, you’re going to be stuck with 0-60 times of like 16-20 seconds.

      2. Phatcat73 says:

        Agree, I took a Ford CMAX Energi on a test drive and the pure EV acceleration was almost dangerously slow. Compound that with 1/2 the EV mileage in below freezing climates. I was surprised to only get 10 miles from a full charge.

      3. Larry Hignight says:

        David,

        I think you have the wrong impression of the Ford Fusion Energi. Were you driving one of the older models? I recently purchased the 2014 Fusion Energi and have been pleasantly surprised at the amount of power the BEV mode provides! There have been a few occasions when the front wheels have started spinning when taking off from a stop. My daily commute includes about 10 miles on the freeway, and I’m normally doing between 80 and 85 mph in the EV mode. Granted, driving this speed depletes the battery quickly, but it is nice not using any gas. On slow traffic days, when I’m forced to drive in the 30 to 40 mph range, I usually end up having 12 to 15 miles of range when arriving at work, after driving 15 miles.

    2. Mark H says:

      +1 MTN Ranger/Murray/kdawg.

  9. PJS says:

    It appears the Ford will get a tax credit of $4,007 rather than $3,750, according to this IRS site:

    http://www.irs.gov/Businesses/30D.-New-Qualified-Plug-in-Electric-Drive-Motor-Vehicles-%E2%80%93-Ford-Motor-Company

    1. Jay Cole says:

      Good call! Looks like the feds grossed up the fractional battery capacity in November. I will make a note of this in the story.

      Thanks PJS

  10. Dan Frederiksen says:

    Dull minds at ford slowly waking up?
    very slowly

    1. Anon says:

      Tesla just needs to poke them harder. ;)

      Maybe their F-150 killer will doi the trick…

      1. James says:

        You know Mr. Musk just mentions a future truck factory in states
        where he is looking for some traction ( for instance, to Texas politicians to
        try and influence them to ditch their alliance to Texas auto dealers associations ).
        Yet – Imagine what would happen in the U.S. auto industry if Tesla actually
        did do a full-sized pickup truck —- DOMESTIC CARMAKERS WOULD LITERALLY FREEEEAK OUUUUT!!! What would they do? Would GM feel
        forced to build VIAs? Would RAM break out those old BEVs they trotted
        around before bankruptcy? Would Ford sit on their laurels and just bash
        electrics with their snarky actor in those BIG TOUGH TRUCK ads?!!

        Man, it would be plum-paradise for all of us EV fanatics! Naturally there’d
        have to be a heckuva lot more Superchargers out there – and folks
        would balk at a pickup over $60,000…. But we can dream, can’t we?

  11. Anderlan says:

    Can anyone tell us if the real world electric-only mode MPGe numbers are as much a lie as Ford’s hybrid MPG numbers?

    1. Taser54 says:

      All this talk of an F150-killer is fantasy. A working man can purchase an F150 for $24k MSRP. Tesla can’t even sell you a battery pack for that price.

      1. Mint says:

        An F150 also gets 19 MPG combined. That’s $20k of fuel over 100k miles, probably $50k over its lifetime.

        EVs are going to take off when manufacturers get a handle on battery wear and adopt the smartphone model: subsidize the price up front to get usage revenue for life (in this case those payments will be cheaper than they’re paying for gasoline anyway).

      2. Dr. Kenneth Noisewater says:

        A working man wouldn’t be the demographic, unless he works for a utility.

        Methinks a Tesla pickup truck would do gangbuster business in urban Texas.

  12. ZivBnd says:

    Wow. I really would like to own a Ford Fusion if it had at least 35 miles of AER rather than 21. I need more room for friends and clients in my car and the back seat of my Volt is way too small. The rear seat head room/ leg room competition is not even close. The Fusion Energi has HR/LR specs of 37.8″/38.3″ vs. the Volts 36.0″/34.1″. That is basically a mid-sized Ford vs. a compact Volt. I love my Volt, I have been following its development on another website since February of 2007 and the concept just impresses me. But if the Energi gets their AER over 35 miles I will drop my Volt like a bad habit. I love my Volt and really want GM to build a bigger, roomier Volt with at least 40 miles of AER, but if they don’t, this Ford is shaping nicely if Ford improves the AER.
    Amazing how many choices are starting to pop up on the horizon.

    1. ModernMarvelFan says:

      Everyone wants both more room and larger AER while keeping the price low.

      Would you take a Fusion Energi with no trunk? That is where the rest of the battery will fit if you need a 40 miles AER….

      1. ZivBnd says:

        That “no trunk” or ” a significantly smaller trunk” question is exactly what I was asking myself last night. Obviously there is no room for an additional 14 miles of range given the density of the ESD right now, but in two years they will be able to use slightly denser chemistries so it may be possible. I do see it as unlikely though.
        So my first thought is to hope that the Volt gets stretched a bit and the AER goes over 40 miles by mid-2016 when my lease expires.

  13. Future Tesla Driver says:

    Wow, this is going to hurt Tesla & Nissan sales !!! ;-)

    Maybe they sell 100 more vehicles per month because of this! Zzzzzz!

    1. Bonaire says:

      It is not intended to compete with tesla. It is just expanding the electric landscape. Everything in EVs is not Tesla and who is competing with Tesla.

  14. Darkj says:

    I bought my Ford Fusion Energi Titanium on November 5 and love it. As an owner, let me address a few of the comments. As background, I have a family of four, I work from home and shuffle my kids around all day (school/gymnastics/theater, etc.) with longer trips 20-60 miles about once a month. My last car was a Volvo S80, and I wanted something comparable in size, luxury and comfort. The other car on my short list was a used Mercedes E350. My best friend just leased a C-Max Energi as a commuter car, so I’m also familiar with that model.

    1) Off the mark, the FFE is very fast off the mark, and if you push it in hybrid mode at speed, it accelerates quickly and handles like a champ. Passing power is quite anemic in electric mode at freeway speeds.

    2) The trunk size seems small, but it’s perfect around town as things don’t slide all over. It will fit 2 23″ suitcases and 2 duffel bags – just fine for a weekend away with the family. For the 2-3 times a year that I might need more than this, I figured I could simply buy a Thule or Yakima roof rack, or take my wife’s car (a Volvo Wagon).

    3) My total mileage is 80 MPG. (Since most days I never use gas and when I do I really do get just over 40 MPG on the freeway.

    4) Mine is a 2013 model that was heavily discounted, and I paid about $35K before tax credits, and so about $30K after tax credits. After discounts and tax credits, it cost $3,000 less than the non-plugin hybrid.

    5) It rides better than any other car I tested, and better than the gas version of the Fusion. The extra weight of the batteries just feels right. It also handles pretty well.

    6) The gamification that Ford uses really makes me want to drive for maximum MPG/ MPGe, and it’s fun to do so.

    7) I’m not sure how to tell you what my current MPGe is, but with a full charge, my car will really go 22-25 miles with the climate control off. (It gets as low as the mid-20′s where I live, so I’m not sure how it would fare in the rest of the country’s snow-pocalypse.)

    8) My plan is to keep this until the Tesla Model E comes out… depending on price/features/design of the Model E. On the other hand, I would also go back to a Volvo plugin when they come to the US, if they’re priced well.

    1. cw says:

      Ditto to everything.

      I bought the FFE Titanium in Nov too for the exact same price and discounts. Wife drives the car 13 miles to work and plugs in there, so the car computer shows 999.99 mpg each work day for her. The gas motor does come on during this terrible cold weather when she turns on the heat but if she turns off the heat and uses the heated seats instead she uses zero gas. Quietest car I have ever been in.

  15. Dave K. says:

    Thanks Darkj, I was hoping to hear from an owner. This car is very attractive to me as a replacement for my wife’s Prius, I drive a Leaf and would like to get her in a PHEV. I think right now this is the perfect combination, we still have a road trip car that gets excellent highway mileage but almost all our daily driving is electric. The Prius is great, I’ve owned 2 of them, but the PIPs 11 mile AER is just tired! Come on Toyota! I know you can do better!

    1. Dr. Kenneth Noisewater says:

      The Honda Accord PHEV has a superior powertrain to the Ford and a 6.6kW charger, though it’s a bit too spendy for the battery you get. Perhaps it’d be worth waiting for a price drop there too?

      1. Darkj says:

        I would imagine that Honda people would be happy with it. When I was shopping, there were no Accord plug-ins to be found on dealer lots (I live in the East Bay – Walnut Creek, CA). I did compare the FFE with the ICE Accord. Indeed, the Accord V6 gets excellent overall mileage and is faster with a better ride than the BMW 3-series, in addition to being a better size. But the Plugin Accord hardly has the support of Honda dealers, at least around here. I also looked at the Hyundai hybrid, which looks great on paper, but struck me as totally unrefined in ride, comfort and finishes.

    2. Darkj says:

      My Dad and his wife own three Prius (one at a vacation home), and love them. I can see why people like them, but prefer a larger more luxurious car for myself. The FFE fits the bill. My best friend completely loves his C-Max – he likes smaller cars, and is really only using his as a commuter and weekend runabout. For those saying the Volt or Accord has a better drivetrain (by which I assume you mean more powerful/faster – I will totally concede that. Regardless, it’s good that the Volt is not the only choice as it was a little too small in the rear seats to comfortably hold my teenagers, and not as attractively designed and refined for me.

  16. Grumpy says:

    I drove one last weekend and it was impressive. An amazingly comfortable and capable car. Back seat room was great, but the trunk space was very limited. I can put a bike or two in the back of my Volt (or a 7″ tall Xmas tree), so the Volt wins the utility award. If trunk space isn’t a huge issue, I would rank the Fusion as a more comfortable car, especially for highway driving.

  17. Jeff says:

    I’ve a ford energi cmax now with 16000 miles on it. Fully half of my driving has been ev mode. My daily commute is 17 miles where I recharge for free and drive home.

    I love my car. My torso is rather long and cmax has great headroom. The lack of trunk space doesn’t bother me as I’ve no children and just use the back seat. Took one 5000 mi trip in it and was very comfortable.

    In the winter the ice comes on for heating. Big deal. Uses 0.1 gal during commute. My overall mileage is currently 83.

    I agree ford needs to cut MSRP now that fusion has been lowered. Wouldn’t have mattered much for me since my son works for ford and mine was a hefty discount.

    Will probably buy another when I run the crap out of this one.

  18. Schmeltz says:

    Just noticed the zip code…90210 as in Beverly Hills 90210? LOL! Nice!

  19. Ampera says:

    Volt is the obvious best choice, no others compare, dont waste your time with these other cars.

  20. Ampera says:

    “one of the most attractive” thanks to Aston Martin. Volt is still nicer though.

  21. smart/Volt says:

    this car sucks just test drove it and it cant even drive on pure electric the stupid engine comes on when accelerating and you hear the exhaust lol, and the acceleration is slow compared to my smart and volt, ya it gets good gas mileage so good for long trips but thats about it, there’s no need to use gas commuting around town so its really a complete waste other than long distance travel.

    and IT LITERALLY HAS THE SAME TRUNK SPACE AS THE SMART CAR LMAO

    I have tested almost all the electric type cars available and the Volt is simply the best “electric” car on the market other than the greatest car ever made… the Tesla Model S.

    Volt is the best looking (excluding Model S of course), it has a nice amount of EV range for commuting around and then the gas backup for medium to long distance travel although would be better if it had a little more EV range. It definitely drives the best, and it may not look like it but it actually is the simplest to use (excluding smart ED and Tesla)

    smart ED is truly the easiest car to drive and use and one of the funnest driving experiences available in life on planet earth lol.

    1. sdsundevil says:

      You CAN drive it in EV only – sounds like you had it in ‘auto mode’ which kicks the engine on if you’re pushing the electric mode hard.