For First Time Ever, Ford Is Top Monthly Seller Of Plug-Ins; Fusion Energi Sets A Record!
With the reporting of an all-time record number of Fusion Energi sales and a year-best for the C-Max Energi, Ford very unexpectedly lead all the major automakers for plug-in sales in October.
Considering that Ford’s previous best monthly result was only 1,618 sales (set last month), it was a bit of surprise to see 2,294 moved in October, that is an increase over their previous best by 42%.
Here is how it broke down for Ford:
C-Max Energi – Despite a starting MSRP that is still way too high at $32,950 (most likely due to a snafu in the 2014 model not going into production until December) Ford put upwards of $7,000 on the hood to move product.
And that worked out well, as 1,092 were sold – a year high for the plug-in C-max (over September with 758 sold). The all-time record was set in the C-Max Energi’s first full month on the market in November of 2012 when 1,259 were sold.
Look for new pricing when 2014 production starts in December – something starting with a “2” sounds about right to us!
Fusion Energi – We really like the Fusion Energi at InsideEVs. In fact when it comes to extended range vehicles and pure ride comfort and interior accoutrements, this is our 1st choice.
It appears more and more Americans are discovering that for themselves as sales continue to grow every month.
In October, an amazing 1,087 were sold – the first time the Ford has ever hit 4-digits with the Fusion Energi – and the highest result of all-time for the car. (Previous high was 750 also set in September)
Focus Electric – Unlike the other two plug-in models from Ford, there is no happy story here – but that’s ok, not everything has to be a winner.
Although the car had been discounted by $4,000 for 2014 (down to $35,200), sales continue to lag as only 115 were sold last month – only 34 better than their worst result of the year.
Part of the sales depression might have been the fact the car had widely been reported to just stop sending power to the wheels while in motion; which seems like a problem. Thankfully, Ford has just recently found a fix and recalled the cars. That action along with a new lease deal in the mid $250/month range likely will bring back sales starting next month – but still low relatively speaking.
Update – Ford issued a statement of their own on the achievement a little after our own story and added the following interesting bits of information:
California continues to account for 38 percent of all Ford plug-in hybrid vehicle sales, but plug-ins are strengthening in the midwestern and eastern regions. New York, Boston, Detroit, Chicago, Washington, D.C. and Philadelphia combine to make up 32 percent of the C-MAX Energi market. Those same cities make up 34 percent of the market for Fusion Energi. New York alone comes close to unseating San Francisco as the second most popular market for Fusion Energi.
Fusion Energi sales in October doubled in New York, Philadelphia and Washington, D.C. from the previous month.
Top selling manufacturers in the US for October 2013:
- Ford 2,294 (C-Max Energi – 1,093, Fusion Energi – 1,087, Focus Electric – 115)
- Toyota 2,186 (Prius PHV – 2,095, RAV4 EV – 91)
- Chevrolet 2,088 (Volt – 2,022, Spark EV- 66)
- Nissan 2,002 (LEAF)
- Tesla 800* (Model S – estimated)
All the sales last month – by all the automakers, broken down by model can be found on our “October Plug-In Scorecard“