Ferrari Still Doesn’t “Believe in the Electric Cars”

4 years ago by Eric Loveday 8

No Ferrari Will Be Pure Electric

No Ferrari Will Be Pure Electric

“I don’t believe in the electric cars, but I strongly believe in hybrids,” says Ferrari Chairman Luca Cordero di Montezemolo.

LaFerrari Hypercar is a Mild Hybrid

LaFerrari Hypercar is a Mild Hybrid

 

And by hybrid, Montezemolo isn’t talking ones that plug in.  Rather, Ferrari’s chairman means more vehicle likes LaFerrari, a mild hybrid that packs a huge punch.

The 963-horsepower LaFerrari is sold out, but it competes is a growing segment of high performance hybrids, which will soon include the BMW i8 and Porsche 918 Spyder (both of which are plug-ins).

For Ferrari, it’s all about making money.  As Montezemolo says, “I want to have different Ferraris for different Ferraristi.  We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.”

Cutting emissions and being green isn’t part of Ferrari’s goal, as is witnessed in LaFerrari, a vehicle that pairs two electric motors with a 12-cylinder gasoline engine to pump out more horsepower than road-going Ferrari ever made.

Source: Bloomberg

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8 responses to "Ferrari Still Doesn’t “Believe in the Electric Cars”"

  1. scott moore says:

    Well. Ferrari doesn’t have much competition in the “trophy car for rich guys” market now do they?

    1. Open-Mind says:

      There’s Rimac:

      http://www.greencarreports.com/news/1083385_rimac-concept-one-electric-supercar-vs-ferrari-458-guess-who-wins

      0 – 60 MPH in 2.8 seconds. It’s faster and cheaper than what Ferrari is working on.

  2. krona2k says:

    They might not believe now but they’ll have to eventually or die.

  3. Electric! says:

    he doesnt believe in whats taking over the automobile industry, poor guy

  4. Spec says:

    The market seems to think otherwise. Tesla motors is now worth some 10 times Ferrari. LOL.

  5. Spec says:

    BTW, you need to realize that most of Ferrari’s business these days comes from multi-millionaire mid-East oil sheiks looking to buy toys. They are probably not that interested in EVs.

    1. Jeff D says:

      That’s why they have a Ferrari theme park in the Middle East.

  6. Jeff D says:

    Just because he doesn’t believe in electric cars doesn’t mean they don’t exist.