New Faraday Future Video Puts FF 91 On The Road

3 months ago by Sebastian Blanco 12

Faraday Future FF 91 at Laguna.

This future looks a bit moody.

Despite plenty of reasons for skepticism, Faraday Future continues to move its electric vehicle project forward.

Faraday Future – reportedly more than 450 miles range at a consistent 55 mph

Today’s case in point is a new video called Emergence that shows the FF 91 electric car on Laguna Beach’s public roads. The company says that it released the video to celebrate Faraday Future’s three-year anniversary.

On the video’s YouTube page, the company says that, “the future demands a new vision of advanced mobility. FF 91 takes to the road, carving its own path toward a better, more intelligent world.”

An email  from the company is similarly, vaguely positive: “We aspire to redefine what people expect from personal transportation and FF 91 reflects this new vision of advanced mobility.”

So, what does FF’s vision of advanced mobility look like today? Well, only about half of the video/ad actually shows the car. The rest is a mood piece about grey oceans and windy trees or something. Once the car shots kick in, you see the FF 91 shot from cool, low angles and the short bursts edited together. The ending is our favorite part, though. As the EV sprints off screen to the right, you hear not the fossil-burning roar of a V8 but the futuristic acceleration of an electric motor spinning up. Yes, we all know that it sounds kind of like a spaceship, but if we can start to think of it as the way acceleration is supposed to sound – leaving exhaust notes in the dinosaur dust – then FF’s Emergence is the kind of advanced mobility we can get behind.

Watch the video below.

Other moves from Faraday in the recent past include a new matte black prototype vehicle, a new camouflaged red tester, and a patent application to power your car door locks from your phone. Faraday has been taking reservations for the FF 91 since unveiling the car at CES in January and plans to start production in 2018. Until then, the videos will have to do.

Source:Faraday Future on YouTube

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13 responses to "New Faraday Future Video Puts FF 91 On The Road"

  1. james says:

    Please, FF, just go away. You might’ve become relevant two years ago, but you still have nothing for sale.

  2. Someone out there says:

    Maybe they should focus more on actually making the car instead of bragging about it. It’s kind of pointless to market a car that you are unable to produce.

    1. arne-nl says:

      You know that designing a car and building a mass production facility takes time.

      Years.

      For any company, including FF.

      Patience is a virtue. And so is realism.

      During that time, you have to release a tidbit of information every now and then to not lose the attention of the public. That is simply how the world works. And it doesn’t cost a whole lot of money or effort to make such a video.

      1. Scott says:

        I agree with that to a degree, but a company like Rivian intrigues me even more. They say very little, the have a factory, and a yard full of VW diesels. What are they doing?

        FF is always on about something, maybe I hear about them more due to the tax break my state of Arizona has given them, but Rivian is more the dark and mysterious type.

        I suppose I was more into mathletes than cheerleaders as well…

  3. Rich says:

    Hopefully FF can bring the car to market and it’s worth the hefty price tag they’re asking. IMO, FF missed a huge opportunity to make a Large SUV. They could have come to market with no competitors in the EV space and pounded on the Escalade segment.

  4. JustWilliamPDX says:

    Despite the fact that I want to see EVs proliferate and prosper, I seriously dislike Faraway Future.

    From the moment they “emerged from stealth mode”, every move and appearance has been offensively brash, gaudy, and excessive. The easily observed dishonesty and failure to perform that followed was expected, and even banal. You can smell the failure a mile away, as does everyone you associate with. Zero possibility of success…

    I feel the same way about top 40 radio, reality TV, and the current “Leader of the Free World” as well.

    Life is certainly full of surprises, and not all of them are pleasant.

  5. Pushmi-Pullyu says:

    How long will it be before the Faraday Failure Future FF 91 is as notorious a bit of vaporware as EEStor’s mythical EESU?

    Probably not long at all!

    1. Chris O says:

      Poor comparison. EESTor never worked, the technology to make that ultracapacitor work never existed. This car clearly exists and appears to work well enough, bringing it to the market is just about finance.

  6. Foo says:

    Anybody notice the silver Model S at 0:34?

    (A much better-looking car, btw.)

  7. Falkirk says:

    To me FF feels like Park and Recreation’s Entertainment 720 business if it had been in the car business! Is John Ralphio running things over there? 😉

  8. Gilles says:

    Nothing to add on FF, the other comments summarize the feeling pretty much 🙂

    Just wanted to say I smiled at your “but if we can start to think of it as the way acceleration is supposed to sound” – there is an ad going on for a “futuristic” Cadillac nowadays, and I’m sooooo annoyed at the ICE engine sound they added in the soundtrack at the end, doesn’t sound futuristic to me at all… 🙂

  9. arne-nl says:

    How much I doubt the chances of success for FF, I wish them all the best.

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