Plug-In EV Sales In Germany Hit Record 1.50% Market Share In July

2 days ago by Mark Kane 14

Plug-in electric car registrations in Germany – July 2017

The German plug-in electric vehicle market has really taken flight this year, as a market share record has now been set every month in 2017.

Audi A3 Sportback e-tron

The new plug-in sales high for July translated into a market share of 1.50%.

Overall, 4,237 new plug-ins were registered, which is 135% more than year ago.

  • BEVs: 1,820up 132%
  • PHEVs: 2,417up 138%

A total of 26,690 new registrations have been logged since the beginning of the year (already surpassing 2016) – good for a average market share of 1.29%.

The best selling model in July, curiously, was the Audi A3 Sportback e-tron with 529 registrations. Second best was the Renault ZOE with 413.

One would never guess that third place was taken up by the Kia Soul EV (365) – but given the time of year, perhaps it is again time for Kia to game the EU emission regulations before redirecting those Soul EVs to Norway (or perhaps they actually sold some volume in Germany…but we doubt it), ahead of 320 BMW i3.

Being the first month of a new quarter, Tesla played it slower in July, with 102 Model S and 78 Model X deliveries.  However, a total of 2,075 sales have been made so far this year, a very strong result. The 1,365 Model S sales alone for 2017 is approaching the 1,474 total Tesla registrations logged in 2016 (and the previous record of 1,582 set in 2015).

Plug-in electric car registrations in Germany – July 2017

Plug-in electric car registrations in Germany – July 2017

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14 responses to "Plug-In EV Sales In Germany Hit Record 1.50% Market Share In July"

  1. Alaa says:

    That is not much.

    1. CLIVE says:

      Bunch of stubborn a** Germans.

      Wait till diesels phased out

  2. mx says:

    Still disappointed in Germany and the i3. Hey, you guys buy ugly Beetles, you created the Beetle. The i3 is really a Lux EV/Hybrid, with amazing driving characteristics and performance.

    BMW builds a factory, puts out an exceptional product and get’s NO support in it’s Home Market. Amazing.

    1. mx says:

      Yes, just checked, Germans buy 3000+ Beetles in 2017-June. There’s no excuse for the low i3 sales. You guys love ugly, bulldog, looks.

      1. Tom says:

        An i3 is twice the price.

  3. St says:

    First production car of the world(by Karl Benz) in action.

    1. St says:

      Here’s another one enjoy

  4. TM says:

    So why the surge in Germany? New incentives?

    1. TM says:

      and by surge, I mean since Jan of this year

      1. Benedictus says:

        Incentives for electrified vehicles and the collapse of diesel are the main causes. Due to dieselgate and the fact that more and more German cities are talking about banning diesel cars during times of bad airquality people abandon diesel.

        Now the latest news:
        There has been a diesel-top meeting. With some nice results.

        For one Volkswagen now (until end of 2017) offers a premium when the customers trade in an old (EURO 4 and older) diesel car and an extra premium for costumers that buy a low emissions car. This is on top of existing government incentives.
        BMW has a similar offer.

        So I expect another surge from the Germans from august onwards.

        1. Some Guy says:

          Actually, the outcome of the meeting was as follows:
          – No end of Diesel subsidy
          – No mandatory EV quota, Germany to stop EU EV quota initiative
          – Just a software update for older Diesels, instead of factory recall, real life working exhaust treatment system will not be added.
          It’s also impossible to fix the problem. In order to work as intended, they need 8-10% Adblue for one liter of fuel. The adblue reservoir is max. ~15 liters for most builds, many have smaller. That’s sufficient for 2-3 fillings, not 20 k km (when Ad-Blue is refiled in the repair shop during check up)
          So after the software update, everything is fine until adblue is empty. The cars don’t go in limp mode with “Ad blue error”, they just drive completely without exhaust cleaning then.

          Voluntary incentive of VW for trade in of old Diesel are a joke: despite being better for environment, over priced e-Golf gets less than Passat GTE (which has limited AER), and they also apply to other non plug-ins. There is 10k Euro incentive if one buys a Touareg Diesel SUV. So trade in a 10 year old small car for a thristy Diesel SUV with three times the pollution, to save the environment VW style.
          Some French manufacturer also offers an incentive for Diesel trade ins, but excluded EVs completely from being eligible.
          Ford offers an incentive, but they are not promoting the FFE.

          1. Benedictus says:

            Yeah. I find it amazing that they include EURO 6 diesels in those incentives. Those cars have still proven to be much more dirty in real life than on paper.

            Still, I hope PHEV are going up. People doing their daily drive to work in diesel cars could easily switch to a PHEV (or EV). That would benefit air quality and reduce CO2 without really high cost or sacrifice.

            The salesman who drives all day still doesn’t have any better option than diesel i’m affraid.

  5. Martin T. says:

    Good to see Kia and Renault smashed the German brands in Germany. LOL.
    Germans are not trying hard enough or don’t have the appropriate education or business willingness (Or tied down by German Unions to keep producing the same old crap)

    Go Kia & Renault – show them how it is done 🙂

    1. john Doe says:

      . . you have clearly not studied the green shift that is going on in Germany (and Europe).
      They are working on a MASSIVE change, involving huge infrastructure projects and huge companies.
      It’s like reving up a massive engine.. slow in the beginning before it is on a roll.
      Before serious volume production there are things that must be ready – to make it a profitable market. They need a common platform to reduce development costs and high production volumes, that requires a product at a price people are willing to pay. They need to educate workers, and shape the workforce and their suppliers to what is going to happen.

      The EV marketshare is peanuts compared to regular ICE cars.. at the moment. Very few make any money at all.

      As for many of the KIAs.. they are registered in Germany for 1 day – and then exported to Norway.

      The Renault Zoe in much cheaper then the I3 and e-Golf, in every way.
      The I3 is much more advanced. The e-golf is more expensive and while the Zoe is nice and all – it has a cheap interior with hard plastic, and a very cheap design. Slow too, and nothing directly high tech about it. A standard body fitted with Renault’s motor unit (good btw, and it will be used in several models).
      I’m considering the Zoe myself because of the price. It is almost the cheapest EV on the market. And they include a semi fast charger and cover installation costs.

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