Elon Musk: “Ford Tried To Kill Sex” (w/video)

3 years ago by Eric Loveday 23

Elon Musk - "Ford Tried To Kill Sex."

Elon Musk – “Ford Tried To Kill Sex.”

Tesla No Longer Holds "SEXY" Trademarks - Now It's Just "SXY"

Tesla No Longer Holds “SEXY” Trademarks – Now It’s Just “SXY”

Say it ain’t so…

There will be no S E X Y at Tesla Motors.

No S E X either.

Blame it on Ford, jokes Tesla Motors CEO Elon Musk:

“Ford tried to kill sex.”

“And we’re like, Ford’s killing SEX … that’s terrible. So, OK, fine, we won’t use the Model E.”

Or, as Jalopnik writes:

“Tesla dropped its trademark for the Model E, and the reason was two-fold: It was originally a joke and Ford threatened to sue them. Yes, Ford tried to kill SEX. Bastards.”

As we reported over a month ago, Tesla Motors dropped its Model E patent, presumably in response to Ford threatening to sue Tesla Motors.

Jalopnik retells the story of how “the Model E” originally came to be:

“Speaking at Tesla’s 2014 Annual Shareholder Meeting, company co-founder and CEO Elon Musk was asked why the automaker dropped its trademark for the Model E. “Funny story,” says Musk.”

“A friend at a party asked him what the name of the next Tesla would be after the S and X. Musk joked, “the Model E.” And the name kinda stuck.”

After applying for Model E, Tesla figured why not go for Model Y too.  Hence the reference to S E X Y.

Thanks To Ford, There Will Be No SEXY At Tesla Motors

Thanks To Ford, There Will Be No SEXY At Tesla Motors

In Ford’s defense, CNNMoney quotes a Ford spokesperson as stating:

“Ford and Tesla entered into a contract in 2010 in which, among other things, Tesla agreed not to register or use Model E. When Tesla later sought to register the Model E trademark, Ford insisted that Tesla abide by the parties’ earlier agreement. The matter has been resolved amicably.”

Betty Liu of Bloomberg Television “In The Loop” even reported on Ford’s effort to kill off S E X at Tesla Motors.  See video below:

Source: Jalopnik & Automotive News & CNN Money

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23 responses to "Elon Musk: “Ford Tried To Kill Sex” (w/video)"

  1. David says:

    Why doesn’t Ford want tesla to use Model E? Where is this famous Ford Model E?

    1. Aaron says:

      More importantly, what contract with Ford!?

    2. Sublime says:

      I’m sure Ford has grand plans of one day introducing a 200 mile range sub $30k EV and calling it the Model E. They’ll have some ad campaign claiming it follows in the footsteps of the Model T as the first affordable car in a new automotive revolution.
      In reality, they’ll likely be way behind Tesla, Nissan, and maybe even Kia/Hyundai.

    3. QCO says:

      Ford cirrently uses the “E” designation for the Econoline vans in a similar manner as “F” is used on pick up trucks. For example, “E-150” for half ton models.

      This is changing as they move to the global “Transit” brand for vans, but it is a legitimate trade mark at the moment, so their concern is understandable.

      1. JakeY says:

        Not a trademark lawyer, but doesn’t Mercedes also use the “S” designation in their S-Class series? But that doesn’t stop Tesla from using “Model S”.

        By the same token, I believe the “Model E” trademark is independent from the E-series vans.

  2. ggpa says:

    If this is what gets published, I guess it is a slow news day …

  3. David Murray says:

    I don’t really like Tesla’a naming standard for their cars anyway.. Well, “Roadster” was okay..but I don’t care for “model S” and “model X”

  4. GeorgeS says:

    Who cares why. The important thing is they killed this stupid SEXY model line up names.

  5. Taser54 says:

    If Ford’s assertions are true -about a 2010 contract- what does this say about Tesla? Did it forget it had an agreement? Did it willfully try to breach that agreement until Ford threatened legal action?

    This is a strange thing for Tesla to publicize.

  6. Lou Grinzo says:

    First, the whole discussion about why there was such a contract, how Tesla “forgot” about it, why Ford insisted Tesla respect it, etc. is a lot of background noise. Amusing background noise, to be sure, but not much else, as we wait for Major Announcements [/booming voice].

    Second, I strongly agree with the opinion voiced above and elsewhere about Tesla’s underwhelming naming convention. Even unadorned numbers (“Chrysler 300”) would be better.

    I’m NOT saying they should go all-in on making up words or using pointlessly obscure words (yes, I’m looking at you, VW), another trend in auto marketing I detest. Nor am I saying they should get too cute and call their next EV the Super Happy Funtime Rainbow Unicorn Testicles 5000. But a little more sizzle would serve them well.

    And speaking of marketing — let me yet again that I think the vehicle that’s been the most conspicuously under/mis-marketed in the US is the Nissan Qube. Just the funky/fun angle could make for some great ads and (gasp!) more sales.

  7. qwerty says:

    So big effen deal.

    Tesla should call it the Model Σ
    The next car should be Model Ψ

    Their line of cars would be….

    SΣXΨ

    IMHO, that looks better than the plain ASCI I crap…..lol

    1. Anon says:

      ‘Sigma’ is a pretty cool name, actually. 🙂

      1. qwerty says:

        and the “PSI” would be the sound of customers falling in love with the new EV model…….psi.

        lol, OK Tesla better patent this before Ford decides to. 😛

        1. Mikael says:

          And everytime the handles get pushed put you will hear the car playing “Open Gagnam style”….

  8. Mike says:

    All Testla needs to do is call their 3rd generation car Model 3, and they can still have S3XY.

    1. Anon says:

      +1

      ‘Leet Speak Tesla! 😉

  9. Cavaron says:

    Ok, lets say former Tesla Model E will now be Model U, then we just need the Models F, O, R and D, which I would put right bevore the S, U and X 🙂

  10. Foo says:

    So, just call it the Model 3, and then you have “S3XY”.

  11. Carguy says:

    Do what Infiniti did an change every model to start with a Q and give no real reason for doing so.

  12. ffbj says:

    I still say if you use Roman Numerals for 3: III
    and then connect the base, you have a capital E, more or less, rotated 90 degrees to the left. I will do that if I ever get 1.

  13. ffbj says:

    As far as killing sex goes, Fords have probably had exponentially more to do with sex that Tesla has. It wasn’t called the hot seat for nothin.

  14. Ken_3 says:

    Isn’t Ford being sued by PAICE for 4 patent infringements? Funny how they would complain.

  15. tony says:

    So Ford has a patent on SEX? Then surely they don’t need to sell cars to make money.