Electric Vehicle Super Bowl Commercials: 2017 Edition Light On EVs- Videos

2 months ago by Jay Cole 53

Unfortunately there is not a lot in the way of “plugs” to pass along from Super Bowl 51

When it comes to electric vehicles and the Super Bowl, each year is a mixed bag – sometimes EVs pop up and are prominently featured – like in 2015 with the BMW i3 featuring Katie Couric and Bryant Gumbel; or the Chevrolet Volt in 2011 with Tim Allen, or in following years with … aliens.

(Watch these and some other famous past examples of EVs at the Super Bowl below)

Unfortunately for 2017 the “zero emission” lineup is pretty thin, and we say “zero emission” because it consists mostly of Toyota’s Fuel Cell Mirai, and a nod to new technology and electric vehicles by Ford (with an amusing quasi-nod to a future Kia PHEV with Melissa McCarthy) – all of which one can watch below.

From Toyota:

Ford’s Superbowl Spot:

We should note that Kia is airing a “green” themed commercial surrounding the launch of the 2017 Niro Crossover into America, and while that model is “all petrol” at the moment, the Niro adds a plug-in trim level in about two years time.  So in a roundabout way it is raising awareness of a future plug-in.

Check out Kia’s entertaining spot with Melissa McCarthy:

2011: Chevrolet Volt

2015: BMW i3

2014: smart Electric Drive

2014 Fiat 500e

2011 Nissan LEAF

2012 Chevrolet Volt

Hat tip to sven!

Tags: , , , , , , , , , , , , ,

55 responses to "Electric Vehicle Super Bowl Commercials: 2017 Edition Light On EVs- Videos"

  1. Someone out there says:

    That 2015 BMW i3 was very clever!

    1. R.S says:

      And they were rewarded by the best year of i3 sales. Same goes for the first Gen Volt back in 2012, by the way.

  2. Anon says:

    Yay! More Climate / Carbon Bear Ads, please!

    1. SparkEV says:

      NO! Absolutely no more polar bear mumbo jumbo. Better is to take clips from Tesla racing channel and drag times to show EVs are not some wimpy golf carts. You can’t sell climate change when vast majority would rather drive giant SUV. It’s better to sell excitement.

      1. Anon says:

        Your reaction precisely explains why nothing epic (other than Tesla) is being done about moving away from Carbon-fueled transport.

        What you’re suggesting is the equivalent of offering Sex Abstinence Education, instead of actual Sex Education. The first does not work, the second one, actually does.

        Education is absolutely KEY for teaching consumers about the immediate need and multiple benefits of Electrification for passenger vehicles. Shielding consumers from the truth concerning their poor choices, and the long term consequences– helps stagnate the automotive industry’s desire to transition to sustainable. “Macho” driving should be used as a wrapper to sell the whole package, but not keep the public blissfully uninformed.

        So, more Polar Bears, Dead Bleached Reefs, and other Climate / Biodiversity Catastrophes need to be a CENTRAL part of selling BEVs.

        1. Pushmi-Pullyu says:

          Half of Americans don’t even believe that pollution contributes to global warming. Why pay for a very expensive Superbowl ad that’s only going to annoy half the audience, or perhaps even make them angry with you for your “fake news”?

          Far better to concentrate on things that nearly everyone can agree on, such as how much more pleasant it is, in many ways, to drive a plug-in EV; and now much money you can save by plugging in instead of paying for gasoline. Or talk about how “cool” and high-tech EVs are.

          Talking about polar bears, or other environmental disasters, is only gonna appeal to the “greenies”, most of whom have already been converted to the cause. Mass advertising of EVs needs to appeal to the 99% of drivers who don’t already own one!

  3. ffbj says:

    Simple answer: Tesla does not advertise.
    For one they don’t need too, and their competitors sans Chevy’s Bolt, would only be drawing attention to Tesla. That’s the underpinnings of the construct at least. I could be more specific, but this crowd can certainly fill in the blanks.

  4. Nemo says:

    Not a Super Bowl ad, but I found this one very compelling, for EVs in general:

    1. CLIVE says:

      I love that commercial. Not using gas is the only way to fly.

    2. pjwood1 says:

      And the re-use of this ad would have been so well timed, considering the upcoming politics of denying pollution control. Instead, Spuds got the callback.

    3. Pushmi-Pullyu says:

      Thanks, Nemo! That’s by far the most memorable EV ad I’ve ever seen. I dunno how effective it was, but I’d love to see that concept developed into a long-running series of commercials.

      And it drives home the point about pollution without invoking dead polar bears, too. I think reducing air pollution is something most people support, even those who are global warming skeptics.

      1. Djoni says:

        And here you contradict yourself.
        Because this is a eco tree graber made in reverse video to educate people.
        People might not be so dumb if not being called dumb all the time.
        Excitment work for a while, but education stay long.

  5. SparkEV says:

    Why do guys watch football? It’s just bunch of guys in tight shorts grabbing each other. I can see how gays and girls might like it, but why would heterosexual male find watching it appealing? Maybe I’m too “macho” to appreciate more affectionate things in life.

    1. CLIVE says:

      It is the NASCAR of ball sports /

    2. Nick says:

      Hand egg forever!

    3. ffbj says:

      On a base level, lets get together, plan and attack the next village. It’s symbolic warfare, and that’s it’s main attraction.

    4. DJ says:

      Ya because only “macho” men take away that it is purely a game of grab ass… 😉

    5. Koenigsegg says:

      I think american football is super lame and boring.

      1. DJ says:

        You would know if anyone would…

    6. ItsNotAboutTheMoney says:

      People also seem to get excited about stuff that is not only just a game but not even real. Consider that revenues just from the US movie industry are about 3 times that of the NFL.

      I think many people like watching sports because they like watching people doing something difficult with great skill.

      If there’s anything really strange about it it’s the emotional connection and tribalism.

      PS grabbing is a foul unless you’re grabbing the player with the ball. There’s a lot more pushing than grabbing.

    7. Nemo says:

      I’m only here for the half-time show.

  6. SJC says:

    EV makers fill the demand, it does not make much sense to pay $1 million for a 15 second spot to try to push it farther sooner.

    1. Rather than paying those Millions for Superbowl Commercials, they could learn how to install QC QC’s paired with L2 charging stations! For each million $, they should be able to buy about 20 QC + L2 combinations! It should not take them more than another million $ to install them.

      With a pair up of Two multistandard DC QC’s plus Two L2’s at each spot, even with 75-100 mile intervals, that could put 10 new spots out there, likely enough to make 2-3 different City-City drive trip pairs!

      1. For Dealers selling EV’s and/or PHEV’s, now is the time to start getting involved in Solar Roofs and suitable small Wind Power, for small businesses, and homes, expanding their future business model to support the future transportation energy sources!

        Car Dealers and Truck Dealers could also open their eyes to Home and Small Business Energy Storage systems, Sales and Installations, as another program to prepair for the future connection of electric powered transportation!

        1. NADA wants to say that the reason they should be the only game in town is because they support little league baseball, and protect the customer; maybe they should show examples of dealers that ‘Get it’ with electric vehicles, and how said examples stock large quantities of EV’s and PHEV’s for buyer selection, and keep them charged up and ready for sales snd test drives! Maybe they could start a training program for their dealers on EV’s, Tax Credit and Rebate Programs available, Charging Station Challenges and Solutions, and how much smoother an EV is to drive.

      2. SJC says:

        I agree about the chargers, the EV companies make money on the car sale AND the energy for decades.
        GM use to spend $900 million per year on ads before 2008, if they spent that on making better products they might not have gone bankrupt.

  7. Michael Will says:

    Disappointing and telling that GM doesn’t have a Bolt commercial.

    1. ¯\_(ツ)_/¯ sven says:

      Yes, just as disappointing and telling as Tesla once again not having a Model S or Model X commercial.

      1. Nick says:

        Trololololo!

      2. Get Real says:

        Shhh, don’t tell sven, but Tesla doesn’t need to advertise because they can sell every car they make.

      3. Koenigsegg says:

        No need to sell a car that is sexy and desirable 😉

      4. Pushmi-Pullyu says:

        LOLOL! Tesla bashers are sooooo predictable!

        Tesla has oodles and gobs of commercials, all over the Internet, and sometimes on TV. It just doesn’t have to pay for them! That must really, really annoy Tesla “short sellers” like Sven.

        For example, a Tesla car was briefly seen in a recent episode of PBS’s “Nova”, entitled “Search for the Super Battery”. Free advertising!

        As nearly everyone says: “Free is good.”

  8. ¯\_(ツ)_/¯ sven says:

    The Kia Niro hybrid might steal some sales from the Chevy Bolt BEV. In know of two people, both Prius drivers, who were pretty sure they were going to get a Bolt this year and where anxiously awaiting to take a test drive. But both of them are now leaning towards getting a hybrid Kia Niro after finding out that it gets 50 mpg combined, 52 mpg city, 49 mpg highway in the FE trim level, and 49 combined, 51 mpg city, and 46 mpg in the base trim level.

    The 50 mpg rating in a CUV-styled vehicle is apparently good enough for them and their desire to be green and/or be seen as being green. With the high electric rates in our area (Northeast), they calculated that filling up the Niro with gasoline will be cheaper than charging the Bolt. They like that the Niro appears to be larger and is probably roomier than the Bolt. They also like the Niro’s traditional/conventional CUV styling over the Bolt’s styling. Another selling point to them was that the hybrid Kia Niro doesn’t have an “elastic” CVT like other hybrids, and instead uses a 6-speed dual-clutch transmission.

    The Bolt will by far have much better acceleration than the Niro, but I don’t know if that will sway them. Whether we like it or not, the fuel efficiency, CUV styling, and roominess of the ICE hybrid Niro will make it a competitor to the BEV Bolt for buyers who aren’t yet diehard EV enthusiasts.

    http://fueleconomy.gov/m/m.do?action=vehicles&id=38497

    http://fueleconomy.gov/m/m.do?action=vehicles&id=38486

    1. philip d says:

      They shold test drive both. One has a 7 second to 60 acceleration with the smooth instant torque of an EV. The Niro will be a step down from the Prius they already have in that regard.

      Some people say they don’t care about performance but if they drive both back to back it will be apparent which one is far, far superior in driving dynamics.

      This it goes beyond just how quick it might be but also the linear nature of acceleration, instant throttle response and agressive regen braking at all speeds that EVs like the Bolt have.

      Once you drive an EV as your car for any amount of time it becomes a chore if you have to drive a gas car again.

      1. Michael Will says:

        Yeah I would never go back to paying for gas and waiting around at gas stations, oil change or smog check appointments and paying for three times the brake pads because it does not regenerate energy for most slowdowns. What I prefer is to just plug in at night and be full in the morning for my day to day driving. Oh and have superb acceleration off the line and smooth gliding instead of a stinky rumbling engine… and knowing that the solar panels I installed on my house dont just offset the air conditioning but also my driving energy consumption with clean energy.

    2. SparkEV says:

      If they can charge using solar or stay in lowest tier rate, Bolt would be better. If they’re on high tier, Niro would be cheaper, though not sure about better.

    3. Get Real says:

      Got to hand it to sven, he sure is consistent with his support of burning fossil fuels.

      1. Pushmi-Pullyu says:

        Indeed. Notice his not-so-subtle assertion that gassing up a car is cheaper than charging an EV everywhere in the “Northeast”. In reality, there are probably very few areas in the Northeast where that is true. Probably only a few small portions, geographically, of a few States.

    4. ModernMarvelFan says:

      Well, Niro might look like a crossover, but it doesn’t have AWD/4WD which basically makes it a big station wagon…

  9. Jim Seko says:

    Does anyone have a prediction as to how long Toyota will continue to go down the ridiculous fuel cell path?

    1. zzzzzzzzzz says:

      Until Tesla goes for restructuring. Then the this ridiculous path will be new normal.

      1. Get Real says:

        Go back to your job with a Big Oil company or supporting business zzzzz.

    2. no comment says:

      for what it’s worth, FCEV sales have more than tripled in the past year.

      1. James says:

        Yeah, that’s right.

        From 10 per year to 30.

        Impressive!

        1. no comment says:

          FCEV sales are about where BEV sales were 7 or 8 years ago. to me, it is not surprising that FCEVs trail BEVs right now. but in the overall scheme of things, both are small potatoes in relation to the general automobile market.

    3. Pushmi-Pullyu says:

      Marketing “fool cell” cars is mainly driven by the almost unbelievably high levels of subsidies for them in Japan, both at the National and Prefecture levels. “$19,740 or more” in some cases, according to the article linked below! Toyota certainly won’t stop so long as that continues to be true.

      You’ll note that most of the auto makers offering “fool cell” cars are based in Japan. I think Hyundai is the only one which isn’t, and I would guess they are primarily targeting the Japanese market, for that reason.

      http://insideevs.com/japanese-government-offer-20000-subsidy-fuel-cell-vehicle-purchases/

  10. jim stack says:

    Toyota will keep on the Fool Cell path as long as there are grants and funds paying them to do it. Maybe 5 to 10 more years.

    1. pjwood1 says:

      Audi’s equal pay ad was more air pollution. They know they have no legs to sell “Clean”, or “Eco warrior”, so they instead go with something no one can score. Gender equality, at the subsidiary of a conglomerate.

  11. G2 says:

    I saw the Big Oil commercial on at SB. You know that they are feeling the heat if they felt they had to do that, rather than ignore the EV revolution.

    I sure would have loved to see just one Tesla commercial at SB.

    1. Michael Will says:

      Should do a kickstarter project for next year for EV driving advantages if the model 3s on the road are not already telling the story 🙂

  12. Goofcat says:

    So nobody remembers the Kia Soul EV ad just 2 years ago?

  13. John Brophy says:

    DON’T WORRY…. NEXT YEAR TESLA WILL BE ALL OVER THE TV & WEB & SOCIAL MED….YES

Leave a Reply