Detailed Look At Plug-In Electric Car Sales In Canada In 2015

1 year ago by Mark Kane 12

Comparison of 2015 and 2014 plug-in electric car sales in Canada (source: FleetCarma)

Comparison of 2015 and 2014 plug-in electric car sales in Canada (source: FleetCarma)

Tesla Model S

Tesla Model S

FleetCarma released a detailed report on plug-in electric car sales in Canada, which in 2015 were moving up by 32% year-over year from 5,235 to 6,933 registrations.

Comparing it to some 1,900,000 sales of all cars, plug-ins increased market share to about 0.36%.

The big news is that Tesla Model S not only secured first place like in the U.S., but also that with 2,010 registrations, sales increased by 137% year-over-year and gained a significant advantage over the second place Chevrolet Volt (1,538) and third place Nissan LEAF (1,427).

Chevrolet Volt decreased by 8% awaiting the new generation, while Nissan LEAF some way managed to increase by 23%.

Interesting is the EV spectrum in Canada. As it turns out, through the end of 2015 there were 18,451 plug-in electric cars registered and surprisingly pure electric cars are now in the lead 54% to 46% (10,034 to 8,417).

One third of the market still is in possession of Chevrolet Volts, but second place is now the battleground between the growing Nissan LEAF (20%) and the Tesla Model S (19%).

It’s pretty obvious that in the Canadian climate, models with long all-electric ranges or a range extender will have some edge over short-range BEVs that are highly affected by range-eating heating.  It will be interesting to see if the longer range, 107 mile edition of the LEAF translates into much higher sales of the model.

Sales Of The 2017 Chevrolet Volt Set To Take Off In 2016 (shown above from the Canadian International Auto Show this month in Toronto)

Sales Of The 2017 Chevrolet Volt Set To Take Off In 2016 (shown above from the Canadian International Auto Show this month in Toronto)

However, the demographics, and sales, are set to be turned upside down in Canada, as the province of Quebec that had marginally outsold Ontario in the past, and the 2015 best selling Model S, will both be shuffled back in 2016, with Ontario and lower costs plug-ins surging ahead.

2017 Chevrolet Bolt EV In Toronto - Where Every 200 Mile GM EV Sold Gets A $14,000 Cheque Inside (details)

2017 Chevrolet Bolt EV In Toronto – Where Every 200 Mile GM EV Sold Gets A $14,000 Cheque Inside (details)

A new and incredibly generous rebate program in Ontario will assuredly skyrocket plug-in sales in Ontario and for Canada overall.

The new rebates scheme moves up from a decent $5,000 to $8,500, to a maximum of $14,000 off the price of a new plug-in – provided the battery is over 16 kWh, the car has at least 5 seats, and the total rebate doesn’t exceed 30% of the MSRP. (full details here)

The one catch?  Any plug-in with a MSRP between $75,000 and $150,000 can only receive a maximum of $3,000.

So that Tesla Model S that received a $8,500 cheque last year now gets only $3,000; while the 2017 Chevrolet Volt now gets $11,877.  And the upcoming 200 mile, 2017 Chevrolet Bolt EV?  It is the first plug-in to qualify for the full $14,000 incentive.

EVs in Canada by model - December 2015 (source: FleetCarma)

EVs in Canada by model – December 2015 (source: FleetCarma)

More details with numbers for different models and an outlook for the provinces awaits you at FleetCarma.

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12 responses to "Detailed Look At Plug-In Electric Car Sales In Canada In 2015"

  1. SparkEV says:

    Smart is 4th place, even more than iMiev? What happened, was Smart cheapest? Sales don’t seems to reflect climate (cold) and preference for longer range; it seems more of supply constraint.

  2. Mxs says:

    The sales figures, growth, percentages game …. I wish you guys were not flooding otherwise decent blog with a variety of sales figures.

    The new Ontario rebate program will assuredly increase sales, but that’s not very hard to do from the lethargic current levels. What’s still a huge question mark is when will Bolt be available in Canada and when model 3 … That’s what could help the word skyrocket actually be applicable …. Otherwise you will see another lethargic 30% unit growth on top of 6000 or so units …

    1. Jay Cole says:

      Hey Mxs,

      Sales is kind of part of our thing. But don’t worry it in no way effects the amount/quality of the other articles.

      I’d suggest just not reading sales pieces if you aren’t interesting, because they aren’t going anywhere, (=

      1. Mxs says:

        Fair enough.

        I don’t mind reading it actually, but quite often tey come across as a bit misleading …. Like in this one “30% growth in bold font …” …. And have a hyped up taste to them. I really prefer factual news delivery without any sauce, which is so hard to come by these days ….

    2. JimGord says:

      True but at 30% growth, EV sales would be 30% of new light duty vehicle sales by 2030 and 100% by 2035. Exponential growth has promise here. This is how the film camara and tube TVs dissappeared so quickly

  3. Lindsay Patten says:

    See that 1 in the New Brunswick column of the Spark EV row? That’s me!

    Keep your fingers crossed that the federal government will come out with some sort of EV incentive program as part of its climate change mitigation efforts. The fact that 96% of EVs are in the three provinces with incentives supports the effectiveness of incentives.

    1. SparkEV says:

      Congrats for being the historic first to own the very first GM EV available for public ownership!

      Is SparkEV available all over Canada? I thought it’s limited to few regions like in US. Did you have to pull strings to buy in your region or have to skimp on incentives?

  4. pk says:

    All Tesla needs to do now drop the 70D down to $74,999. 🙂

    As far as the comment about the 107 mile Leaf. I’m a Canadian 2015 Leaf driver and also have a second ICE vehicle. That ICE will be replaced by a model 3 not a Leaf. If the 2nd gen Leaf is truly compelling, I’ll consider it.

  5. Rick Bronson says:

    Very impressive.
    What is more important is that a long range vehicle like Model-S more than doubling the sales.

  6. Emc2 says:

    For those of us who indeed like sales figures, I couldn’t help to notice that Fleet Carma is reporting about 1,000 units more than the figures reported regularly here before and compiled by Matthew Klippenstein: https://docs.google.com/spreadsheets/d/1dLFJwZVdvNLRpmZqPznlzz6PB9eHMe5b-bai_ddRsNg/edit#gid=25

    Not only the total is higher, but also Volt and Leaf figures are higher. I think Fleet Carma is reporting registrations, not new car sales, so if I am right, over 1,000 used plug-in cars have been imported from the U.S.

    Is there a way to confirm? And by the way, it would mean that the Norwegians are not alone in importing EVs from neighboring countries.

    1. Emc2 says:

      And one more comment. Account only for new car sales (Mr. Klippenstein figures), the Model S would be the all-time top selling plug-in car, not the Leaf!

      1. Emc2 says:

        Oops! I meant, the SECOND all-time top selling plug-in after the Volt, and ahead of the Leaf. Or, the best-selling all-electric car in Canada ever.