December 2014 Plug-In Electric Vehicle Sales Report Card

2 years ago by Jay Cole 66

September's Results Won't Surpass The All-Time Best Set In August - But Still Very Strong

2014 Plug-In Sales End On A High Note In December

We always look forward to December sales when in comes to plug-in vehicles.  And why is that?  For starters the federal government’s $7,500 federal credit/stimulus package exerts the most pressure of the year on would-be EV buyers looking to claim the credit on this year’s taxes.  Secondly, with year-over-year gains already guaranteed, December is all gravy.

This December it is all about the pure electric vehicles as the extended range cars deal with competition from the low price of gas, with both Nissan and Tesla hitting it out of the park.

We Give Thanks To Tesla At This Time Of Year For The P85D Model S…And The Thousands Tesla Sold In December

We Give Thanks To Tesla At This Time Of Year For The P85D Model S…And The Thousands Tesla Sold In December

All the numbers are in for December and the month crushed the 10,010 plug-ins that were sold in December of 2013.

In fact, a new all-time record for any one month of plug-in sales was set, with an estimated 12,874 EVs being sold – besting the 12,053 moved this past May.

Overall 119,710 plug-in vehicles were sold for the year, good for a 23% increase from 2013 when 97,501 were purchased according to our records.

Heading in December the stories of interest were (with answers as they come in):

  • Can Nissan best December 2013’s result of 2,529 LEAFs sold and hit 30k for the  year?  (big time)
  • Now that 2015 MY Chevrolet Volt production is up and running again in Hamtramck, Michigan after a 2 month hiatus will GM build inventories (and sales) back up around the country and promote the current generation ahead of the 2016’s debut in the fall?  (Nope and nope)
  • Will Toyota snap their self-inflicted 3 month wound of low sales on the Prius PHV and actually start stocking and delivering the car everyone seemed to want so badly in the Spring? (No they won’t)
  • The Porsche Cayenne S e-Hybrid quietly hit US soil in November and sold 45 copies, what will the new models first full month bring. (about the same)

Additionally, waaaaaay down at the bottom of the story is the 2014 YTD chart as well as the complete 2013 results.

(last updated:4:17 PM January 6th, 2015)



2014 Chevrolet Volt

Chevrolet Volt: Looking at GM’s production level of 2015 MY Chevrolet Volts throughout 2014 it has become clear the company is looking ahead to the next generation launch of the car later in 2015 (recent full reveal pics can be found here).

That malaise has translated into some fairly anemic sales the last 4 months.  For December just 1,490 were sold.  That number is off 38% from the 2,392 Volts sold in December 2013.  (Full recap of December’s sales action for the Volt can be found here)

For full year 2014,  18,805 cars were been sold – which is down 18.6% from 2013 when GM moved 20,702 Volts. This means that the Volt is the first electric vehicle to post two consecutive years of falling sales in America.

Perhaps not helping things of late has also been the continue flood of 2nd generation Volt news.  In December we got this Driving Dynamics teaser of a camouflaged 2016 Volt, and this Winter Testing teaser of the same car.

GM executives had also already announced that not only would the 2016 Chevrolet Volt have a larger gas engine (1.5l that now runs on regular instead of premium), but that the car would have both a greater range (we suspect about 50 miles), and overall efficiency.

Behind the numbers: GM decided to shutter the Volt’s assembly plant in late August for about 8 weeks as some of that $449 million dollar investment that went into a Hamtramck facility upgrade in anticipation of the 2nd gen Volt as well as some other unnamed plug-in vehicles.

Production came back online in mid-November, but new 2015 inventory stayed below 2,000 units for most of the month.




2014 Nissan LEAF

Nissan LEAF: Nissan almost set a all-time sales record for themselves in December selling 3,102 LEAF (August was the high at 3,186).  A full recap on the Nissan LEAF’s sales and happenings during December can be found here.

With that result Nissan can now claim 2 things:  1.) the first car to crest 30,000 units sold in one calendar year and 2) 23 consecutive monthly records for LEAF sales in the US

Nissan has sold 30,200 LEAFs, which is a big 34% improvement over 2013, when 22,610 were sold.

For some perspective on how high that 30,200 sales number is, the previous best was by the Chevrolet in 2013 with 23,094 Volts sold.

Perhaps due to late year demand, or seasonality of the delivery schedule Nissan national inventories fell by about 1,000 units during December, the first month of the year we can recall such a significant drop.

Of random interest:  Nissan CEO Carlos Ghosn made the statement this month that with over 200,000 EVs sold by the Nissan-Renault Alliance,  and the quantities they now produce, have put many cost reductions in place, and that they “think it’s time to push“. 

In a somewhat related matter, the CEO also said that “more than 400 km (249 miles)” will be coming to the LEAF in just a “few years”.  Important to note that this conversation took place in Japan where range ratings are wildly optimistic, however Mr. Ghosn was asked directly if the range will double – to which he replied “yes” while declining to add any further information.




2014 Cadillac ELR

2014 Cadillac ELR

Cadillac ELR: 118 ELRs were moved in Decemeber, which is just about bang on with the year average.

A lot of dealer-level discounting has turned the luxury Cadillac plug-in into a fairly decent seller recently.  In November, 155 were sold.

Overall, 1,310 plug-in Cadillacs were sold in 2014.

The all-time high for ELR sales came in August when 196 were sold.

Heading into January just about 750 ELRs remained to be sold, but this now seems like a manageable level, as production of the Caddy stopped several months ago, and will not restart in November alongside the Chevy Volt.

In fact, there will be no model year 2015 ELR, as that model will be skipped in favor of the refreshed ELR (full story on that here). GM says the new ELR will also receive some “engineering enhancements” for its next iteration.

It should be noted the debut the 2016 ELR at the LA Auto Show this month was scrapped at the last minute. The reason? Its “autonomy” functions weren’t ready to go….which seems a little week considering no one expected the car to be driving around by itself on stage.

Instead of the ‘next’ ELR debut, we got an interview with new Cadillac boss Johan de Nysschen (yes, that Johan de Nysschen), that could not have been more of a wet blanket, complete with the labelling of the brand “niche” and not a priority right now.




2015 BMW i3

2015 BMW i3

BMW i3: BMW returned to 4-digit land in December – the fourth time in 5 months, by selling 1,013 copies during the month.

Previously in  November, 816 i3s were sold, while the all-time high still stands at 1,159 from October.

For the full year, BMW sold 6,092 i3s, good for the 7th best overall spot for plug-in sales in America…not bad considering it was only available for 7 full months in the US.

Current owners got some good news this month as earlier, long standing issues surrounding the onboard chargers being muted to avoid failure incidents has now been rectified and BMW has a recall/repair bulletin out for owners to now get new units installed7.4 kW charges again for everyone!

Going forward, sales may lapse a bit in the United States in December and January as reports of fall-out from super-typhoon Haiyan has crippled BMW’s ability to source carbon fiber raw materials, and the company has temporarily shut-down its furnaces.

Still, details on the 2015 model year BMW i3 are out (details) and include some new creature comforts (heated seats for all models), DC fast charging across the range; as well as some product fixes (keyfob that can both unlock and lock).

Looking at the inventory situation, it has slowly decreased for three months running, and has fallen under the 2,000-unit mark for the first time since (pretty much) the car’s launch.




2014 Tesla Model S

Tesla Model S: Tesla does not give out exact monthly sales (apparently because the public can’t handle the concept of regional allocations and delivery lead times)… so we never know for sure what the monthly numbers total up to until their quarterly updates, but we do our best to keep our finger on the pulse of what is happening.

Unlike other (like all) publications, we don’t simply take an expected number of sales for the Model S given by analysts for the quarter and then divide it by 3 to get a monthly number and hope it all works out…it just doesn’t work like that, even for the larger OEMs.

We actually put in a little research/tracking effort into the estimated number of deliveries in the US and attempt to explain what is happening behind the scenes. (and so far, that has worked out pretty well)

Last month we said to ignore the monthly number as all eyes were focused on production of the P85D at Tesla’s Fremont assembly facility for December deliveries.  And did it go smooth?

No it did not. 

Those who entered production in the last week of November and first week of December found their cars (for the most part) stuck in quality control limbo waiting on faulty parts to be replace.  And in most cases that meant the new “next gen” seats (a $3,500 option) had to be pulled out of initial cars and replaced with previously available/regular seats due to air bag deployment and safety issues.    And while the automated process can install those seats incredibly fast…taking them out and swapping them by hand after the fact is not so easy.

Long story short, pretty much everyone expected deliveries early in December had to sit on their hands for awhile – we did get a report of a few that cancelled and/or re-ordered – perhaps also enticed by the newly minted heated steering wheel option that went live in December.  The good news is the anxious owners all did get their cars during the third week of the month (with a promise to swap back in the next gen seats in 2015).

Even better news was that the production line itself kept trucking throughout the month and that a lot of cars were delivered starting in the third week.  A LOT of cars.  Even the CEO himself was at the Centinela Service Center in Los Angeles on the last day of the year checking on things and chatting with P85D customers, while VP of sales Jerome Guillen reportedly surfaced in Palo Alto.

Of note:  It appears that Tesla immediately returned to filling Euro production after Christmas when there was no longer enough days to both build and deliver US spec cars before the year’s end.

And while it is extremely difficult this month to put an exact number on US deliveries due to a lot of moving parts, we feel Tesla managed to do enough to set a new US record for EV sales in any month.

We estimate Tesla sold 3,500 Model S sedans in December (including regular and the sell-down of inventoried non-Ds)…the second best result for any automaker worldwide, trailing only the 4,976 Mitsubishi Outlander PHEVs that were sold in Netherlands in December of 2013.

We would not be surprised at all to see Elon Musk break his self-imposed ‘non-disclosure monthly sales policy’ as he did in September to tout December’s results.




2014 Mercedes-Benz B-Class ED

2014 Mercedes-Benz B-Class ED

Mercedes-Benz B-Class ED: The B-Class ED broke through in a way many cars with a limited release can not in December.   For the month, 326 were sold as inventories filled out on dealer lots.

Can the electric B-Class compete with natural rival BMW (with the i3)?  It still seems highly unlikely, at least for now…but a lot more probably than just a couple months ago.

Previously in November, Mercedes broke into 3-digits for the first time with the B-Class electric as 193 were sold.

A new and slightly “facelifted” 2015 model hits Mercedes dealership very early this year (pics and story here) – first sales of the 2015 MY B-Class ED (and nat gas version) begin in Europe on November 3rd.

For the B-Class ED first 5 months on the market, 774 have been sold. It is hard to rate and/or gauge the demand of the car because that is pretty much all the cars Daimler has shipped out to the US so far.

Editor’s Note: Daimler lists total B-Class ED sales for 2014 as 2 units higher than InsideEVs – this is cause to a spreadsheet error on Mercedes-Benz’s part between August and September.

For the US, the ‘old and busted’ B-Class will be available only in limited states for 2014 and the first couple of months of 2015 (CA, CT, MD, OR, NJ, NY, RI and VT)).  Later, it will head out nationwide to the unwashed masses.“Job 1” of B-Class ED production was completed on April 11th (full story here).

The 2014 B-Class ED starts from $41,450 ($100 more than the BMW i3) and has an all-electric range “officially” of 87 miles. However, there is an optional range package ($600) that will push that figure up to 104 miles. The good news for 2015? The “full range” will be standard on all B-Class EDs and officially move the plug-in Mercedes into the 100-mile club.



BMW i8 Finally Arrives In US In August!

BMW i8 Finally Arrives In US In August!

BMW i8: Sales of the i8 continue to impress as 158 were sold in December, remember this isn’t your mother’s plug-in car, these $150,000 dollar machines.

Previously in November BMW sold 126 i8s, while the 204 plug-in sports cars sold in October is still the highest to date.

555 i8s have been sold over the sports cars first full four months on the market, after selling 9 in August via a limited engagement event.

The ultra-high end plug-in from BMW arrived on August 16th in the United States. (Check out a nifty video of its journey from production here)

It is still hard to say what the ultimate demand will be for the i8, but we can report that the BMW i8 has seen a sharp jump in US production volume starting in the late summer.

We think any results over that of what Porsche can achieve with the Panamera S E-Hybrid should be considered a success. So, the i8 is a success.




2014 Porsche Panamera S E-Hybrid

2014 Porsche Panamera S E-Hybrid

Porsche Panamera S E-Hybrid: As feared, the introduction of the Cayenne e-Hybrid has meant some Porsche buyers have made the switch to theSUV.

For December just 31 of the plug-in Panamera were sold – a year low.

Sales of the luxury plug-in first hit a bit of a speed last month (November) as just 57 Panamera plug-ins were sold.

For the full year, 879 copies…not bad for a car whose average retail price is about $115,000

Outside of a big sales month in June (111), Porsche seems to have found a comfortable

The high water mark for sales on the Panamera was set in the first month of the year, with an amazing 141 sold. Currently there is about 200 S e-Hybrids in dealer inventory in the United States.

The Panamera S E-Hybrid has a combined 416 hp output (333 hp electric) and can get north of 60 mph in about 5 seconds, with a top speed of 167 mph. Pricing starts at $99,000. Also of interest, the S E-Hybrid is currently available at all Porsche dealers nationwide – a rare thing these days.




2015 Porsche Cayenne S e-Hrybrid

2015 Porsche Cayenne S e-Hrybrid

Porsche Cayenne S e-Hybrid: During the Cayenne plug-in’s first full month on the market, 55 were sold.

Last month, the 22nd major production EV in the US sold a strong 45 copies.

Probably the most anticipate plug-in car you have not heard of is the 416 hp/435 lb.-ft. S e-Hybrid (full details on the electric Cayenne here).

Here is why it really should be hard for the electric SUV to not be a hit:

a) it’s a Porsche

b) its a plug-in SUV, that can get to 60 mph in 5.4 seconds and drive all-electrically for up to 22 miles

c) and most importantly it starts at $76,400

d) it’s available coast-to-coast.




2014 Chevrolet Spark EV

2014 Chevrolet Spark EV

Chevrolet SPARK EV: Sales perked up for the Spark EV in December as GM tells us that they sold 131 of them during the month.  They also added that all of those went to retail customers (no fleet this month at all).

December was the second  the best result since May, and GM sold 1,144 in total for the year against 539 in 2013.

A fleet-inspired May of this year set the new benchmark for sales on the Spark EV with 182 sales.

The little Chevy picked up an award this month that General Motors would probably like to forget, namely “Ugliest New Car of 2014“, and while the Spark EV certainly isn’t going to be winning any best in show awards anytime soon, we can think other not-so-cute choices that hit the market this year.

However, no one should read anything into any monthly sales number when it comes to the Spark EV … at least if they are trying to get a handle on Spark EV demand, as GM basically sets their own monthly sales number by curtailing inventory. GM could sell a lot more if they wanted to. We figure that any 3-digit number probably satisfies GM’s internal projections for the car



2015 Kia Soul EV Went On Sale In Mid-October

2015 Kia Soul EV Went On Sale In Mid-October


Despite having no issues accepting the $7,500 federal credit (designed to encourage hitting EV sales targets in the US) against sales of the Soul EV, Kia has decided it’s no one’s business what those sales are (many media outfits, including ourselves have been rebuffed) – a testament to Kia’s true dedication to plug-in vehicles.

But none of that matter because there is more than one way to split out plus-ins sales from petrol ones.

For December 110 Soul EVs were sold, previously in November 140 Kia Soul EVs were sold…which means that, at least for now, with only 3 months of data in the books, the low 100s seems to be the acceptance level for the all electric Kia.

As we projected earlier this year, the all-electric Kia showed up ahead of its expected November release data and start selling in early October. That being said there isn’t a heck of a lot of them to be found on dealer lots at the moment (~50 units)

In fact, InsideEVs’ own Tony Williams got his hands on one…and immediate ran the battery down to nothing in an impromptu range test. Check out the report and drive video here.

Result? Over 100 miles of range! /pretty not too bad Kia

The cute-ute from Hyundai/Kia has a more than decent 93 miles of range (with more 103 miles of range in the city), and a price tag of $33,700 (full details, specs and picture can be found here).




Volkswagen e-Golf Comes To The US In November

Volkswagen e-Golf Comes To The US In November

Volkswagen e-Golf: Volkswagen served notice that they won’t be relegated to the small volume compliance category of EV sales by posting 237 e-Golfs sold in the plug-in’s second full month on the market.

Historically, cresting the 200 level of sales has been reserved for only the 7 major EV models and the smart ED.

How high could it go? Still fairly hard to say, but as inventories spread out and VW eventually sends it across the country, 500 per month doesn’t seem hard to fathom today.

Previously, sales of the e-Golf were up 11,900% in November in the car’s first full month on the market…of course, that is because just a single copy went out in October, and 119 were sold in November.

As for that 1 e-Golf sold in America in October, InsideEVs learned exclusively that it was sold at Volkswagen Santa Monica on Halloween.

For the US, the Volkswagen e-Golf only comes in the premium SEL trim, which brings with it a price point of $35,445 – meaning the car will very specifically compete with the top-of-the-line Nissan LEAF SL (from $ 35,020).

Full details on the e-Golf specs, pricing and photo galleries can be found here.

The e-Golf has been rated at 83 miles by the EPA and carries a 24.2 kWh LEAF-like battery, we expect a range of about 80 miles for the electric VW.

Previously, InsideEVs learned details on a launch leasing program that sees the e-Golf available from $299/month on a 36 month term with $2,000 down.



2012 Mitsubishi I (2014s incoming)

Mitsubishi i-MiEV: Woof. Just 12 fully electric cars were sold by Mitsu in December, which comes off the 18 EVs from November.

In October, continuing a never-ending story of ‘failing to deliver’, 17 i-MiEVs were sold in America for October. In September just 15 were sold.


Mitsu continues to learn the lesson of “If you don’t ship any inventory, its hard to sell cars.”

For December national inventories contracted further still, with about 80 2014 MY cars available…and suspiciously zero 2015s.

The cold hard fact on the i-MiEV is that Mitsubishi really doesn’t make any money on the car, and they do on the Outlander PHEV…which they still can’t make enough of, so they aren’t shipping i-MiEVs to the US, and they may never ship them before the model fades away shortly. No better example of this unwillingness to sell the car is in states such as Georgia, whose generous state-level incentive almost makes the car completely free on a lease.

We are pretty much ready to call it, the Mitsubishi i-MiEV is done for the United States.  We feel that is is just place-holding the EV parking space at Mitsu dealers until the Outlander PHEV shows up.

Mitsubishi did announce in October however that they will have a plug-in crossover (the ASX) to market in 2017 and the full size Pajero plug-in a year later. These cars will joining the Outlander PHEV – which arrives in the US in about 11 months..

The new pricepoint of $22,995 also INCLUDES standard fast charging and a host of other standard features that used to be options. The MSRP price reduction equals $6,130 less than the outgoing 2012 model. Want to know more about the new cheapest EV in America? Click here!




2014 Honda Fit EV

Honda Fit EV: Cleaning up what is left to sell, Honda sold 32 all electric Fits in December.

For the year total, 407 were sold, off 28.5% from 2014 when 569 were moved.

So, the story continues to be: Inventory, where is the inventory?

Well, there isn’t any, and it isn’t coming as Honda has DISCONTINUED production of the car in favor of future-tense fuel cell vehicles (the Honda FCV debuted this month in Japan) and ZEV credit buying to solve California compliance regulations.

Honda only hardly any Fit EVs left to sell – we are actually surprised there was even 32 left to move this month.  As such, the Fit EV will leave the monthly scorecard report when the year ends.

So if you get one…count yourself “lucky”.




As Always, Black Is The Proper Choice When Selecting The Color Of An Electric Car

2014 smart ED – As Always, Black Is The Proper Choice When Selecting The Color Of An Electric Car

SMART ForTwo Electric Drive: One again the all-electric smart came out of nowhere to destroy expectations.  For December 351 were sold!  A new monthly record (again) for parent Daimler.

All we could say previously for November (and we did when speaking to the Daimler rep) was “holy cow”, as smart sold 313 electric versions of their ForTwo.

We had felt that even in October smart had continued to defy the odds by selling 150 EDs, which was about a fifth of the entire brands sales for the month…a number that has risen to more then 1 in 3 (or 33% today).

The smart EV is now technically available nationally, although there isn’t inventory yet spread out across the country to make physical sales everywhere.

The smart ED is the first plug-in for America to be offered with a “battery rental” option, which brings the cost of the Smart ED down to $19,990, but adds a $80 month battery rental payment, as well as includes a wider (and longer) battery warranty.

Check out all the specs, options and pricing here. The 2-seat Smart electric car gets 68 miles of range from a 17.6 kWh battery.




Ford Fusion Energi

Ford Fusion Energi

Ford Fusion Energi: The Fusion Energi had its best result since the summer with 789 plug-ins sold, but that is still far below what Ford had been achieving earlier in the year.

Previously, the Fusion Energi rebounded a little in November as 752 copies were sold.

For October, the depression of plug-in sales at Ford extended into its second of four months as just 686 Fusion Energis were sold. Just 640 were sold in September.

Those two months followed a summer that the Fusion Energi had reported well north of 1,000 units sold per month.

Part of the issue plaguing the electric Fusion is national inventories – as in they are low, very low. Heading into December (and continuing throughout the month), only about 1,400 were available to be purchased of Ford dealer lots.

Earlier this year, Ford set a new all-time best, and sold an astounding 1,939 copies of the electric Fusion in June…which was 44% better than May, the previous best month on record for the Ford.

Of note in June not related to sales: The Ford Fusion Energi and C-Max Energi, both had their EPA ratings slashed by the company, and compensation cheques are heading out to owners.

Both Energi vehicles now have a 88 MPGe rating (down from 100 MPGe), a 38 MPG extended range efficiency (down from 43 MPG) and a 19 mile all-electric range (down from 21 miles) – full story on that here.

The Fusion Energi basically offers the same package as the C-Max Energi, but in a larger sedan package. The third plug-in to be offered from Ford has just been rated by the EPA at a combined 88 MPGe and has an electric range of 19 miles.



2014 Toyota Prius Plug-In

Toyota Prius Plug-In:

It would be nice if Toyota stopped messing with the US EV sales results and got to stocking the Prius PHV already.

In December 492 were sold, which if you like to look at the “glass being half-full” was an improvement over Novembers 451.

October was an equally dismal 479 units…which on a technical level was better than the year-low of 353 sold in September.

Again, we do have to note – that recent results was/is not a reflection on the demand for the car as…well, there isn’t that many to be had.

Thankfully, 2015s finally started sloooowly arriving at Toyota lots mid-month in October, and arresting the sales free-fall that was affecting not only the model, but the overall plug-in sales picture in the US.

National inventories held steady for Toyota during December, but still at an unacceptably low level around 1,000 units.

Anyone remember the record 2,692 Prius PHVs sold just five months ago? More of that please.

For they year, 13,264 plug-in Prii have been sold so far in 2014, 10% more than 2013, when 12,088 moved off lots.

Much like the Nissan LEAF was for almost all of 2013, the Prius PHV has been a demand vs allocation story over the past 6 months since Toyota reduced the price of the plug-in by $2,010 to $4,620.

The allure of the car, now from $29,990, has essentially meant Toyota can set the amount they want to sell as a function of how many they build.




2013 Ford C-Max Energi

Ford C-Max Energi:

Flat. That is pretty much the only way to describe the C-Max Energi sales. In December 659 were sold.

Like its stable mate, the Fusion Energi, sales continued to be off for the plug-in C-Max since the summer when it had averaged about 1,000 copies per month.

How flat are sales? The last 4 months have been – 659,644,644, and 677, all of which came after a strong August.

August’s earlier result (1,050) had represented the strongest showing of the year, so there may have been some exhaustion at the dealership level heading into this month.

Of note in June not related to sales: The Ford Fusion Energi and C-Max Energi, both had their EPA ratings slashed by the company, and compensation cheques are heading out to owners.

Both Energi vehicles now have a 88 MPGe rating (down from 100 MPGe), a 38 MPG extended range efficiency (down from 43 MPG) and a 19 mile all-electric range (down from 21 miles) – full story on that here.

For 2013 overall, 7,154 plug-in C-Maxs were sold, good for being the 5th best selling plug-in for America.

In 2013, the high water mark for the C-Max Energi was set in October as 1,092 plug-ins sold. It would not surprise us to see the C-Max Energi live only as long as it takes to introduce a Focus Energi.




2014 Ford Focus Electric

Ford Focus Electric: For only the second time in 2 years the Focus electric didn’t sell exactly 100-and something EVs…unfortunately it went the wrong way for the first time.

Only 53 cars were sold, despite a $6,000 MSRP price cut (down to $29,995) just 2.5 months ago, and big discounts at the dealer level.  We hate to say it, but the current generation of the plug-in Focus EV as it stands, is pretty much dead.

You have to go back to August of 2012 to find a worse result…and December is typically the easiest month to sell a plug-in.

Also as announced recently, the Focus got a slightly refreshed look for the 2nd half of 2014. And if you squint really hard, you might be able to spot the changes in the 2015 Focus Electric here.

And no, the battery intrusion into the trunk has not changed – that will have to wait for a full platform upgrade in about 3 years – provided the car continues to be produced alongside the rumored Focus Energi.

Also as announced recently, the Focus got a slightly refreshed look for the 2nd half of 2014. And if you squint really hard, you might be able to spot the changes in the 2015 Focus Electric here.

And no, the battery intrusion into the trunk has not changed – that will have to wait for a full platform upgrade in about 3 years – provided the car continues to be produced alongside the rumored Focus Energi.




2014 Fiat 500e

2014 Fiat 500e

Fiat 500e: When it comes to reporting plug-in sales, we have had another Tesla on our hands here (as in they don’t report sales).

Chrysler/Fiat had been giving us a bit of the stonewall treatment when it comes to reporting 500e sales. But thankfully that ‘black hole of knowledge’ seems to have ended, thanks to data from Baum & Associates via (big props).

For December 115 500es were moved.

Previously in November Fiat reached a new year/all-time low with just 100 units sold after selling 140 in October.

As promised earlier this year, the Fiat 500e sales footprint in the US ventured outside California, as the EV is now on sale in Oregon.

Still in play is a $199/36 month lease deal ($999 due on signing), but for model year 2015 there has been some changes to 500e, a new dash, some new cupholders, and a couple new exterior colors that, well…don’t thrill us too much.

As for the car itself, the 500e’s 24 kWh lithium battery has been rated by the EPA to produce 87 miles of all electric range, and MPGe efficiency in the city is pegged at 122, and 108 on the highway, for a combined 116 MPGe figure.





2014 Toyota RAV4 EV (+1 to kdawg for the file)

2014 Toyota RAV4 EV

Toyota RAV4 EV: With the wind-down in full effect now, Toyota sold 37 RAV4 EVs in December.

Previously in November, 83 electric SUVs were sold, which comes after 97 RAV EVs were sold in October.


For the year 1,147 were sold, with the high coming in August with 228 sold.

The RAV4 EV is (and always has been) a CARB compliance play, with Toyota needed to produce and sell about 2,600 units.

To date through September, 2,472 have been sold in total.

Look for the RAV4 EV to join the Honda Fit EV on the scoreboard sidelines for 2015.

Speaking of which (CARB compliance), the vehicle displacing the RAV4 EV, the Toyota FCV made its official debut in the US in late June…if you are into that sort of thing, check out the story on Toyota’s fuel cell vehicle here.




2014 (yes, 2014) Honda Accord Plug-In (via automedia)

2014 Honda Accord Plug-In (via automedia)

Honda Accord Plug-In: In December 63 Accord PHVs were sold – a year high for Honda!

By the way, did you know Honda had a plug-in hybrid to sell?  Few seem to.  In fact, it has been on sale now for 24 months – debuting in January of 2013.

Well they do, Honda sold 43 of them previously in November….and for just $17,675 dollars more than the base Accord sedan you too can enjoy up to 13 miles of electric driving…provided you don’t accelerate too hard, or drive to fast.

Relatively speaking, when looking at the summers’ results, the Accord plug-in has had some decent results by its (pretty low) standards this fall.  For the year 449 have been sold, off  from the 526 moved in 2013.

So, to say Accord PHEV sales are flat in the US would be an understatement.

Practically speaking, the Accord plug-in is the anti-Fit EV, as they just can’t sell these things. And that have something to do with pricing, as the Accord PHEV doesn’t come cheap; Honda has put a sticker of $$38,780 on the car, which was markedly higher than consumer expectations for the car.

Pricing update: Good news, Honda is bucking the trend of falling plug-in vehicle prices, and the 2014 Honda Accord PHV is now retails for $39,780 – up $1,000

We expect Honda to eventually realize the pricing is way off on the Accord PHV and start deep discounting the model – or perhaps just discontinue it entirely in America. The Accord plug-in has a 13 mile all-electric range, and has been given a MPGe valuation of 115 MPGe, the highest rating of any plug-in extended range vehicle.



Porsche 918 Spyder

Porsche 918 Spyder

Porsche 918:  Ok, we hear you!  People always ask us, “why don’t you report on the 918 Spyder?”

Honestly, it didn’t fit our traditional mantra of reporting only “mass produced EVs for America“…especially as we already know the total number of sales to come for America.

Only 918 of the super exotic plug-in will be build over several years, and they are already all sold out, with exactly 297 destined to come to the US.

In December 39 918 Spyders were sold.

Previously in November, 20 units were sold, coming off just 5 in October.  For the year to date (well, at least since the US launch in June) 96 have been delivery.

Check out Top Gear’s video review of the car  that can go from 0 to 62 mph in 2.3 seconds…and plug-in, here.



BELOW: Chart of 2014 results so far, as well as 2013 year end results:

2014 Monthly Sales Chart For The Major Plug-In Automakers *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals from Earnings Report (Q1 Sales reported @ 6,457-3,000 Intl Delivers, Q2 7,579 total-approx reported International registrations, Q3 7,785 total deliveries ~ 3,900 US) *Fiat 500e data estimated for Jan/Feb

2014 Monthly Sales Chart For The Major Plug-In Automakers *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals from Earnings Report (Q1 Sales reported @ 6,457-3,000 Intl Delivers, Q2 7,579 total-approx reported International registrations, Q3 7,785 total deliveries ~ 3,900 US) *Fiat 500e data estimated for Jan/Feb

2013 Monthly Sales Chart For The Major Plug-In Automakers *Estimated Tesla Numbers have been included in this graph. Tesla Total US Sales Based On Quarterly Disclosures (Q1 & Q2 from filings, Q3 based on shareholder letter, and Q4 based on company estimate of half of sales out of North America) *Fiat 500e estimated based on available data.

2013 Monthly Sales Chart For The Major Plug-In Automakers *Estimated Tesla Numbers have been included in this graph. Tesla Total US Sales Based On Quarterly Disclosures (Q1 & Q2 from filings, Q3 based on shareholder letter, and Q4 based on company estimate of half of sales out of North America) *Fiat 500e estimated based on available data.

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66 responses to "December 2014 Plug-In Electric Vehicle Sales Report Card"

  1. kdawg says:

    At this rate, looks like January 2015 is the point where Nissan Leaf accumulative US sales will past the Chevy Volt.

    1. ArkansasVolt says:

      even with the low volume expected for January, you are probably right. otherwise, it will be February.

  2. Bonaire says:

    >> Also 2014 looks to be a 22-23% increase in sales overall from the estimated 97,501 sold in 2014.

    Earlier in the year, I posted that the Year over Year compare of 2014 versus 2013 would be a moderate 30%. This is when some people were estimating “hockey-stick growth” and other blow-out numbers for future growth like Tesla doing 500,000 cars per year in 2020.

    We didn’t even see 30% growth in 2014 for plug-ins. I think next year we will have to grind it out to break 10% growth over 2014 even with new models like the Volt Gen-II coming out. Tesla has moved their Model X buyers’ attention to the AWD sedan “now” rather than waiting for the X. Sure, the X will appear at the NAIAS next week but will it be enough to bring new buying attention? Has the D market blast of the last few months run its course? Lots of interesting things to come in 2015 but 2016 will be more interesting if new models from VW and Audi arrive.

    The EV market is probably going to disappoint us “fans” for the near term due to the oil price decline. It is like being a fan of progressive rock music and all of a sudden we have grunge rock taking over.

    1. ArkansasVolt says:

      additional models like CUV’s and minivans would help make another 30% growth year; however, not very many affordable ones being announced… yet

      1. Jay Cole says:

        The industry probably would have made/bested your prediction bang-on if Toyota hadn’t shot themselves in the foot by allocating almost no MY 2015 inventory to the US in the second half. (Not too dissimilar to the Volt’s story)

        The Prius PHV was really surging before that decision.

        H1 – 9,300 sold
        H2 – 3,964 sold (only 1,775 in last 4 months)

        …and the second half is always stronger than the first half for demand overall.

        Breaking out the Prius PHV and Volt from the rest of the numbers for the last 4 months of the year (when both companies abandoned US production) the numbers would be much, much higher as a percentage.

        1. Bonaire says:

          No cherry-picking. Let’s keep the industry fair and balanced 🙂

          The issue is how many people begin to plug-in per year. The market of used Volts, Leafs and others is growing. So, there are those who trade-up to a new version of their car – or a fleet owner who gets out of their car (hello GE!) Tesla owners trading up at any cost to get a P85D. A number of “ownerless cars” now exist in the form of traded in Volts, Leafs, Model S and so on. Those can help slow up 2015 new-unit sales. Maybe. Don’t know. But will markets like the GA Leaf-strong market continue by offering silly $5K rebates to 2-year leaseholders? That is almost Norway-level incentives when combined with capital cost reduction discounts, etc.

        2. RedLeafBlueLeaf says:

          We have to wait for the Ford Energi numbers to be sure, but it looks like the PHEV/EREV numbers are declining while BEVs continue to grow. (And I’m not sure where the i3 REX fits in there – it’s almost like a new category in that it has significant electric range and not that much extra gas range, unlike the Volt.)

          This makes sense unfortunately with the very low gas prices. We saw hybrid sales vary with gas prices during the 2005-2011 period, and I suspect PHEVs will be the same.

          But it’s interested to see that BEVs don’t seem to be affected by low gas prices – at least at this stage in their adoption cycle. Probably BEV buyers realize they are getting into something completely new, and as a demographic are much less affected by current gas prices in their buying decisions. Hybrids, even PHEVs, are more about “I need a new car and gas prices are killing me”.

          1. Jay Cole says:

            I would imagine that persons considering a BEV have a slightly different mindset than those entertaining thoughts of a PHEV.

            More BEV buyers are likely to be focused on the platform for “green” reasoning, or just to be rid of gas entirely. Whereas there would be a lot more considerations (including cost of fuel) amongst those looking at extender rangers and then cross-shopping them against standard ICE vehicles.

            ie) darn hard to get a potential Tesla Model S buyer into a standard Porsche Panamera, whereas not as hard to get a potential Volt buyer in the showroom to consider an Impala

            1. Ocean Railroader says:

              I’m one of those people waiting to get a used Leaf or I-miev I would really love to get a BMW-i3 if it got cheap enough.

              My reasoning is to buy a EV to prepare for $5.00 or more like $3.25 a gallon gas. Not to mention adding solar panels to charge it would be fun.

              In terms of getting it to stop global warming I don’t care about that in it’s not really a factor.

              1. ArkansasVolt says:

                I am similar. I just dont want to have to worry about gas prices controlling my life in more ways than just at the pump (ie: wars, drama, etc.). Solar is icing on the EV cake because if the sun goes away, so do we: I will be here to “enjoy” the sun as long as I am alive.

              2. Bonaire says:

                Some Volt owners don’t care if gas is $3, $5 or $10. There is no need to get a BEV to avoid gas costs. For me, I drive about 60% to 80% of miles on electricity. I wouldn’t mind higher gas prices to “justify” a move from an ICE to a Volt. But the problems I would have living with a BEV alone do not make it worth it compared to an EREV. Most electric drivers could certainly drive 80-90% of the time electrically with a Volt but choose almost “religiously” a more expensive i3 or Tesla which is not really a realistic “rational” choice.

                Somewhere down the road, an EREV like the i3 would be 150 miles with a small generator on board “just in case”. That type of solution fits our needs even better than a Volt. But the i3 numbers don’t work for me. I could not do an easy 310 mile trip in an i3 ReX which I can do easily in a Volt. That trip wouldn’t work in a MS without compromise. Night in a hotel with overnight charging twice in a 700 mile round trip drive is not acceptable in terms of cost or convenience factors.

                Until Tesla goes with a Supercharger every 50 miles in all directions, most consumers will not be able to fathom going to a long-range BEV. They will get a BEV for commuting and an ICE rental or second car (maybe EREV) for longer trips.

                In either case – $5 gas hurts economically one way and $2 gas hurts it the other. Both swings are impacting our daily lives to some degree.

                Did you see the large-SUV sales numbers from GM and Ford? Big iron is on the move again.

                1. ArkansasVolt says:

                  Those SUV buyers will be crying when gas prices go back up…

                2. Nix says:

                  No longer needing to care about the price of gas is definitely one of the benefits of owning a plug-in vehicle.

            2. Stephen says:

              I went from a Civic Hybrid to a Volt. I would never have considered an Impala ;-). My choice was not driven by the cost of gas. Other ownership costs totally eclipse the cost of fueling these modern marvels. My desire was to reduce my oil consumption significantly without any compromise. 85% of miles electric, but have taken it on camping trips hundreds of miles from home. Turned out I got the benefit of a real nice car. I love the smooth, quiet, response of an electric motor.

        3. Speculawyer says:

          I’m happy to see people ignoring the Plug-In Prius. It is an under-batteried car that hobbyists did 8 years before Toyota got around to it. It does not deserve to be rewarded.

          Get the Volt or Energi car instead.

  3. Ocean Railroader says:

    I’m shocked at how well EV’s are doing in the age of cheap gas prices in that gas prices dropped to $1.77 in my area.

    I’m glad Tesla and Nissan are having a rock um sock um sales month while these cheap gas prices are going on. Oddly though these EV’s are helping to feed into the record low gas prices by killing demand for gas. The more EV’s we get on the roads the more we can get ready for a two million day cut in production by OPEC.

    1. Bonaire says:

      That is the point. To produce less oil from major suppliers. So it lasts longer. Use the oil to engineer new energy solutions that do not use oil.

      These guys who gutted the price of oil due to continuous over-production are really not thinking about the long-term aspects of humanity and using resources wisely. But it most likely is being done for geo-political reasons specifically and not any real benefit to humanity’s longevity.

    2. JP White says:

      EV sales are not as price sensitive to gas prices as many assumed. Thinking for 5 seconds it becomes clear the price of electricity is a bigger factor for folks who intend to use that as their fuel vs a legacy fuel they don’t give a monkeys about.

      1. Ocean Railroader says:

        I’m starting to also think that electric car range would be a huge factor in if someone would buy a EV or not. Along with the number of DC fast chargers in area that people can easily get to and see. In that if you commute 50 miles one way with no work place charging a lot of people would not buy a 80 or 60 mile EV. But if you live in a area where you see DC fast chargers at all of the stores and shopping malls you would feel good knowing that there would be a good safe place to plug in on the open road.

    3. Mark Hanson says:

      There are many reasons to buy an EV besides gas prices.

      Response time is vastly superior.
      Quality of the drive is unmatched by an ICE.
      If you have charging at home, refueling is much more convenient.
      Daily driving performance is simply better.

      People are starting to figure this out, and as a result, pure electrics have been less suceptable to low gas prices.

      I suspect if the second gen Volt wasn’t so close it would have done better as well.

  4. sven says:


    Can you put the monthly sales graph at the top of the story? On a mobile device you have to tediously and repeatedly scroll with your thumb a long way down to get to the graph to check if any new sales numbers were added. By the end of the day my thumb really hurts, and I fear I’m getting a repetitive stress injury! 😉

    Also, until all the updates to the story are posted, can you lock the monthly-sales-report news story to the top of the story list on the front page like you did with the Tesla 85D story? Sometimes it gets pushed to the second or third page before all the updates are posted and you post the followup monthly wrap-up story.

    1. Jay Cole says:

      Hey Sven,

      You can also access the same report via our static “Monthly Plug-In Sales Scorecard” which has all the charts (2014 and prior years) right at the top.

      On our mobile site, we have that as a HUGE sticky at the very top…for just the reason you expressed about scrolling to find it, (=

      As for losing the story on the front page…you can find it in the sidebar on the web-page’s front page for the entire month.

      1. sven says:

        Thanks for the tips Jay.

  5. Mark B. Spiegel says:

    “We would not be surprised at all to see Elon Musk break his self-imposed ‘non-disclosure monthly sales policy’ as he did in September to tout December’s results.”

    Do you think he’ll mention the worldwide guidance miss by around 1000 cars (after the already lowered guidance from 13,000 to 11,000)? No? I didn’t think he would either.

    1. Nix says:

      Are you implying that complications from a new model rollout can cause short delays in delivery? You mean like how pretty much the majority of all car companies end up having some sort of delays rolling out new models (gas or plug-in)?

      Delays with new roll-outs for new models IS the industry standard. Almost like software delays are the industry standard for the software industry.

      I give your post two shrugs and a “meh”.

      1. Jouni Valkonen says:

        Today Tesla’s production capacity is larger than what they are delivering. Therefore short delays in roll-out will not lead into less deliveries as Tesla can quickly catch up by boosting the production temporarily. We can expect that Panasonic can supply battery cells at steady rate.

  6. David Murray says:

    I guess Toyota has just decided they were selling too many PHEVs. I guess that hurts their case against fuel cells. So now the numbers will stay closer to a real compliance car.

    1. MTN Ranger says:

      I think you have a point there considering Toyota’s FCEV rollout this year.

    2. RedLeafBlueLeaf says:

      I don’t know what Toyota’s motivation was – certainly that was possible.

      Consider that the PIP is a compliance car, available in only a few states, and that the large majority of PIP buyers are doing it for the HOV lane sticker in CA. The low electric-only range makes it unattractive for real EV fans and the marginally better gas mileage offered isn’t cost-justifiable versus a regular Prius. The small numbers sold mean that it’s not big on the Toyota profit charts, if profitable at all, and given the FCEV launch the PIP offers minimal benefit in terms of green cred or CARB credits.

    3. danpatgal says:

      +1 I was thinking the same thing. They can’t sell a bunch of EVs and then claim nobody wants them ;).

  7. Bonaire says:

    Ford Fusion Energi. 11K sales for 2014 and hardly one story in the press about it. It sold more than 50% of the Tesla model s units for the year and Telsa has press every single day.

    Ford should get more press and articles on the Energi versions of their cars. With newer cells available from LG Chem and higher cell capacity, these plug-ins may grow in demand as people find more value in the EREV designs. Maybe the new Volt will offer a re-education on how the EREV products work to the generally ambivalent buying public.

    1. David Murray says:

      I applaud Ford.. although if they really wanted to sell more Energi cars, they’d release the Focus and some sort of SUV with the PHEV drive train in it.

      The Energi cars are NOT EREV, buy the way. They are simply PHEV. There are only 3 EREVs in production right now: Volt, ELR, and i3 Rex.

      As to your comment about the press. I honestly don’t think the Fusion Energi is “newsworthy” in the same way that Tesla is.

      1. MTN Ranger says:

        I think an Explorer Energi would be awesome.

        1. David Murray says:

          I was thinking the Escape or Edge would be better suited for an Energi model.

        2. Josh says:

          Ford had prototypes of the Escape with a plug, before the Energi badge was even around. I really hope they return to that idea.

          Explorer would be great too, but range would be pretty bad.

    2. Nix says:

      I still have a problem with Ford’s battery intrusion into the trunk/hatch. It isn’t the end of the world, and some folks have no problem with it. But for me (and others) it is so crude that it is hard to think of the Ford’s as anything but a bodged together compliance cars.

      1. Nix says:

        I should add that the trunk space wouldn’t be such a big deal, if they were getting better mpge. 88 mpge is barely better than the Coda. Ouch.

        I’m looking forward to see what Ford can do when they put a full effort into these cars. I think they have a solid base for making a big jump into a next-generation version of these cars. Too bad they have been very quiet on that front…

      2. Puzzlegal says:

        I drive the Cmax energi, and that’s my largest complaint with the car. But I guess it costs more to actually design a car around the battery, which is the only other option.

  8. Ocean Railroader says:

    I’m getting really worried that they are going to stop building the Mitsubishi i-miev. In that if they stop making the i-miev then it would be a really bad idea to buy a used one due to finding parts to fix it if something should break on it.

    I really hope that they come out with a 2015 model with a 50% improvement in range in that would turn around the horrible sales of the i-miev by having more range then a Nissan Leaf.

    1. Assaf says:

      It’s not demand, but supply, manufacturing capacity, and where Mitsu decides to divert their EVs to.

      Right now, battery-making capacity is prioritized to Mitsu’s hit the Outlander PHEV (#1 plug-in in Europe for 2014, fighting the Leaf for #1 in Japan, good enough for the world’s #2 spot after the Leaf:

      2014/12/world-top-10-november-2014.html). It’s not worth it for them, to lose a few thousand Outlanders in order to crank out a smaller number of less prestigious and smaller-margin MiEVs. And even those MiEVs they did make in 2014 – about 4k of them through November according to the post above – went mostly to Europe and Japan where they probably sell for better profit.

      But otherwise I’m with you. If Mitsu refreshes its MiEV then it can be a winner, although still probably more in the Old World than over here.

    2. Nix says:

      I don’t intend to rain on anyone’s parade, but I fully expect that none of the current compliance EV’s will be in production 5 years from now. What percent of parts will carry over to newer EV’s will be interesting. GM is saying that the GEN II 2016 Volt is supposedly a ground up redesign from a blank sheet of paper. (I don’t know if I completely buy that, but there does seem to be quite a few changes coming).

      I’m guessing parts will be harder to find than parts for a Ford F150, but easier to find than something like a Peugeot 505. It is one of the risks of being an early adopter (which is why there are state and federal incentives to offset those risks).

      1. Nix says:

        Keep in mind that the i-Miev is also sold in a gasser version in Japan. So whatever parts might cross over to parts on the gasser will be more commonly available.

      2. breath on the Wind says:

        GM has previously talked up the Volt’s radically new engineering when it came out. But that was only after selling off its Electromotive division that had been making diesel-electric hybrid locomotives from 1930 to 2005. But we tend to look when we hear that something is “totally new,” (even when it is not..)

  9. Assaf says:

    Ok… I’ll be the first to pre-announce it …and possibly also jynx it…

    I didn’t think it possible, but seems like December is bringing us a new overall all-time monthly US record!

    Towards the end of today’s numbers, we’re at 10.8k EVs. We have remaining:

    – the Fords, which were pretty stable at ~1.5k/month combined since September;
    – Smart, which last month sold >300 and has been above 150 since winter ended;
    – Kia, which should be good for another three-figure entry;
    – 500e, which – unless Fiat is suddenly pulling a ‘Toyota’ on sales, should also 3-figure it for December.

    That is, at bare minimum, another 1.85k sales in the works, good for a total of >12.6k, blowing May’s record out of the water and a crisp >25% increase over Dec. 2013, as well as painfully close to 120k sales for the year, possibly even crossing it.

    What has made this record possible? The wild-card that is Tesla Model S “monthly guesstimates”, together with the expansion in models on offer (in a nutshell, the German Invasion plus Kia).

    There! I played it like those media outfit calling the election before the votes are counted. Hopefully no retraction will be necessary 🙂

    1. David Murray says:

      I already did similar calculations earlier. I would agree that if Ford doesn’t let us down, we’ll cross that threshold.

    2. Bonaire says:

      Sure, it will beat May, 2014. But January will be mortgaged to do it. Look at Jan 2014 versus December, 2013. The tax credit race was on as well as a push for Tesla to crank out P85D sales along with dumping a lot of discounted RWD inventory at surprisingly deep discounts. That this December only beat last December by 20% is critical to note and next year, should start off with a mile selling first couple months again. Maybe 10% overall Year over year total sales up around 135K. No more Rav 4 EV, limited Volt sales, Tesla slow in January and early February, etc.

      1. Bonaire says:

        Mild correction: The December YoY should actually be more than 20% – closer to 27% once Ford and Fiat report.

  10. Scott Lawson says:

    Does anyone know where I can get global i3 sales numbers for 2014?

    1. Assaf says:

      Go to, the 4th post down right now is ‘World Top 10 November’. Through November, over 14k i3’s were sold, a very impressive result for a quirky luxury 4-seater using a controversial technology.

      1. Jay Cole says:

        We’ll have the data shortly…well, by a week Thursday anyway (takes awhile to get all the numbers in)

        Actually while I personally love and all the hard work they do (we promote them often), the 14,295 through November isn’t accurate in the sense of actual deliveries recorded by BMW in 2014. It is more accurate in regards to what was reported sold and/or registered on a country-level basis.

        To be fair, its tricky to reconcile the sales on a monthly (and therefore on a yearly basis) when you want to get data out in a timely fashion and also then try to have a running tally by country. Actually it is impossible, because they don’t line up with the OEM due to the variance across the board in reporingt at the country level.

        We run into the same thing reporting on many countries in Europe and Asia as well…just something you run into getting the numbers out. You really can’t fix it, because you can’t tell when and which countries system messed up your tally, lol. You almost need two lists, a “by country list” and a “net global list”…that don’t match up, but are both accurate.

        (Sidenote: sorry about the rant, but I’ve always wanted to be able to explain one of the hiccups of attempting to reconcile sales)

        Through November BMW sold 13,849 globally. You can shoot me us a note and remind us if you want the actual number next week…but I imagine we will also do a post update when we get the data as well.

  11. PHEVfan says:

    Interesting that Porsche seems to be cannibalizing their own sales. The Cayenne Se is on the way up and the Panamera Se is going down by the same amount at the same time. The only thing increasing their sales at the moment is the 918 Spyder which came in at an impressive 39 this month (even ahead of the Panamera).

  12. David Murray says:

    Dang.. What happened to the Focus EV?

    1. QCO says:

      Yes, that’s quite a shocker considering the huge discount on them. You could get one for less than $15k loaded, post incentives.

      Have to agree with Jay’s assessment: It’s over for the 3rd party drivetrain Focus Electric. Probably for the best considering the quality issues they’ve been having with cables, software, grabby brakes,….

      1. dmen says:

        Actually, what happened to Focus EV sales is there’s no inventory. Search dealer stock right now, they’re sparse. Been that way since end of November. Contrary to author’s statements, the 2015 model (not 2014) is refreshed, and it hasn’t started delivering yet. So that’s why only 53 sold. If the car isn’t stocked, it’s not going to be sold. I’m surprised the author hasn’t picked up on that, when he recognizes it in Prius sales, Kia sales, iMiev sales, Spark sales, etc. But if the party line is “no one wants a 3rd party EV drivetrain shoehorned into an ICE” then maybe it’s easier to stay on that line than to investigate.

        1. Jay Cole says:

          Actually what I said was that the Focus got a refresh in the second half of the year, which was the 2015 model:

          “Also as announced recently, the Focus got a slightly refreshed look for the 2nd half of 2014. And if you squint really hard, you might be able to spot the changes in the 2015 Focus Electric here.”

          As to your point about inventory…Ford has said they are not making it an inventory item, it is made to order only – so you will never see it stocked nationwide. It never has been, never will be.

          For this quote: “But if the party line is “no one wants a 3rd party EV drivetrain shoehorned into an ICE” then maybe it’s easier to stay on that line than to investigate.” No one has ever said that here.

          The bases have been covered. As it stands – the Focus Electric is, and will be, an extremely marginal player that Ford has show no desire to sell any higher than compliance would dictate despite curiously being sold throughout the nation – which we suspect was just a precursor to Ford getting dealers “plug-in ready” at the time for the Fusion and C-Max Energi.

          1. JamieGeek says:

            Not sure the Focus Electric is “all but dead” though. Ford had announced that they won’t be making any in Nov & Dec as the turn over to the 2015 ICE Focus is in progress, they also announced an additional week of holiday shutdown due to low sales of the ICE Focus, and C-Max (most likely due to low gas prices). There is anecdotal evidence of “pent up” Focus Electric demand (yeah ok a few people on forums indicating that they are waiting for their 2015 Focus Electric to be built).
            In addition, if they were planning on abandoning it why would they be working on J1772 CCS charging for it? (referenced at the 29 minute mark of Ford’s CES keynote just a few days ago:
            CCS doesn’t make sense for the 21-mile Energi products, it only makes sense for a BEV. Thus if Ford is taking the time to work on CCS then either the Focus Electric isn’t going away, or they have another BEV coming along and are using the Focus Electric as the testbed.

            1. Jay Cole says:

              We don’t mean ‘dead’ as in never coming back, we mean dead as in…it is just going to live out its existence as a marginal player picking up the credits Ford needs in this generation (not saying next gen won’t be another animal at all – as noted in the write-up). It is akin to Mitsubishi i-MiEV light.

              The fact is it has been on the market for 31 months and Ford doesn’t really support/ promote the product.

              As for low sales being a result of no production in Nov/Dec and future demand building up…we are talking about a car that Ford have sold less than 200 of for 30 of those 31 months.

              Shutting down production for two months should not have any effect on sales unless Ford just doesn’t care. It is not like if Nissan shutdown for two months, blocking 6,000 sales, after spending the whole year prior trying to increase dealer inventories to just reach 4,000 units.

              Ford sells 150 of these flat every month. They have just been watching it languish along. Knowing it was coming, it would have taken zero effort to bridge this production gap, but I imagine Ford figured why bother for no sales of consequence. The 2015 Focus Electric offers no substantial value increase proposition that is going to see sales take off – especially as now you are trying to move them in Q1. Best case if maybe a 300 sales blip for a month?

              ps) just so no one gets the wrong impression, we actually like the Focus Electric quite a bit, it is a nice EV…it is a shame it hasn’t gotten much support

  13. PHEVfan says:

    Hey Jay,

    In the text you have Kia Soul at 115 but in the chart it is 110. Did the Fiat 500 number (also 115) slip in there by mistake?

    Just keeping you honest 😉

    1. Jay Cole says:

      I congratulate you on being the only person to actually have read the whole report and the chart, hehe.

      Chart is right, I slipped up in the recap. /thanks for the catch

  14. M Hovis says:

    Hey Jay, In the spirit of counting and years end, have we crossed the million mark globally? Just a number but it seems like a milestone worth counting.

    1. Emc2 says:

      Global sales passed 700k in December 2014, with over 300k sold during 2014. At the current pace the 1 million milestone will be reached in the second half of 2015.

      Check the site for the global 2014 report, but as reported by InsideEVs, the 300k mark will be easily surpassed.

  15. Stephen says:

    2013 and 2014 numbers generally show that sales are slow in January and rise to a peak in December. This is probably affected most by the tax credit. Both years show strong sales in August, probably because its a nice month to walk through the dealer lots. This year though there was a surge in the Spring, which was probably heavily influenced by the running out of CA PHEV HOV stickers. Also there was a big dip in the fall as PHEV inventories were low and Tesla had a major production shutdown. Roll on 2016.

  16. Emc2 says:

    Jay, in separate posts you guys reported cumulative sales of both the Leaf and Volt, and following the current trends, the Leaf will become the top selling plug-in electric vehicle in January or February.

    If you do a similar cum figure for the PiP and the Model S (I did), you will find that the Model S is about to surpass the PiP, also by early 2015, of course, if Toyota continues restricting PiP sales. So we can expect BEVs to take the lead over PHEVs next year.

  17. kevin says:

    Why do I not see Kandi electric car from China in your list, who is one of largest plug in car producer.