Danes Love The i3; Over 700 Ordered Already
Denmark is not know for auto sales; real Danes ride bikes, or take the bus.
From the outside many would consider them an ‘environmental‘ country by nature, shunning car ownership for the greater good.
We would agree; well, that and a 180% tax (105% on first 65,900 DKK) along with the 25% VAT charge + yearly road tax on new car ownership puts a little crimp in the locals wallet, which helps to shape that environmental image.
Recently however, the car ownership story has changed – provided you bring electric vehicles into the mix.
Gone is the 180% registration fee and yearly road tax; which makes the new all-electric BMW i3 at a starting price of 282.000 DKK ($50,000 USD) cheaper than even the German company’s most base 114i right out of the gate.
Translation: BMW is going to sell A LOT of the i3 in Demark.
In fact a local publication, Børsen (which is a Danish daily business paper) reports that BMW has received more than 700 orders already for the EV.
Given that high demand for the BMW, one would think that other electric vehicles would also sell in great numbers in the country – but not so, currently the Nissan LEAF owns just under 50% of the plug-in market with 114 units sold through August.
(Disclaimer: It should be noted that the arrival of the new 2013 Euro-made LEAF from Nissan’s Sunderland, UK facility is expected to give that vehicle a strong finish to 2013)
Last month 14,300 vehicles were sold in Denmark, with 120,585 registered so far in 2013. The best selling vehicle last month was the VW Up! with 728 sales. In fact, the Up! has been Denmark’s best seller for 13 months in a row (which as car guys makes us a little sad on the inside); the BMW i3 may yet challenge the VW for Denmark’s best selling car.
According to the local paper, the BMW i3 goes on sale in Denmark in May.
Hat tip to reader Anders