Combined First Half Sales of EVs, PHEVs and HEVs Rose by 23% to Outpace Growth in Truck Segment

4 years ago by Eric Loveday 11

Look at all them electrified Fords!

Look at all them electrified Fords!

Ford’s hybrid and plug-in hybrid push, combined with strong sales of the Tesla Model S, Chevy Volt and Nissan LEAF led to an unexpected scenario where growth in sales of electrified vehicles (HEVs, PHEVs, EREVs and BEVs) outpaced full-size pickup trucks.

It's Tesla...Not Stella

Tesla Motors Fueled Some of That Growth

According to Bloomberg, first half sales of electrified vehicle grew by 23 percent in 2013, as compared to the first six months of 2012.  Electrified vehicle sales through the end of June totaled 287,000 units (yes, most of that total is from sales of conventional hybrids).

Meanwhile, sales of full-size pickups trucks rose by 22 percent through the first six months of 2013, as compared to the results posted in the first half of 2012.

What this all means is that electrified vehicle growth is outpacing that of full-size trucks.

Bloomberg suggests that this was made by possible by strong sales of the Ford Fusion (both plug-in and conventional hybrid versions), C-Max (again, offered in both plug-in and conventional hybrid versions) and the Tesla Model S.

There are, indeed, other vehicles that contributed to the 23-percent growth, but Bloomberg says most of the boom was from the sales success of these three models.  More specifically, the electrified versions of the Fusion and C-Max boosted Ford’s deliveries in the segment to 46,197, or 5 times the amount the automaker sold during the first 6 months of 2012.

Alan Baum, principal of Baum & Associates, provided Bloomberg with this comment:

“The number of entries in the segment continues to grow, so as a buyer you don’t have to make a compromise to get what you want.  Ford is obviously increasing sales, but what’s more important is they’re now a serious player in this space.”

Source: Bloomberg

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11 responses to "Combined First Half Sales of EVs, PHEVs and HEVs Rose by 23% to Outpace Growth in Truck Segment"

  1. kdawg says:

    I think a more dramatic comparison is plug in sales vs. all vehicle sales for the first 6 months of 2012 and 2013.

    2012 = 16,742 Plug-ins
    2012 = 7,272,271 Vehicles total

    2013 = 40,659 Plug-ins
    2013 = 7,821,722

    That is a 7.6% increase in auto sales, but a 243% in plug-ins!

    (you can see the data and charts at http://www.kdawg.com on the market share tab. I didn’t have time to grab a pic to post here)

    1. David Murray says:

      Agreed. The question is, is this level of growth sustainable? I hope so.

      1. Ocean Railroader says:

        It can become more sustainable when they do things like cut the prices $4000 to $5000 on several of the models in that it opens up a new pool of customers. It could also become more sustainable if gas prices keep their steady weekly and mouthy rises which might get more people. But the biggest driver to is people getting used to it such as if more people see them on the road or know someone that has one they feel less nervous about having to worry about being on their own with learning about how it works like all new tech.

  2. Warren says:

    The power of small numbers. It is easy to double sales when you have sold one. Just find one other buyer. Of course this level of growth is not sustainable.

    So what? I will be happy if I can actually buy an i3, here in the middle of nowhere, by next summer.

    1. kdawg says:

      287,000 (or 40,000) in 6 months isn’t that small to me.

  3. Warren says:

    If we are to have any hope of dealing with climate change, and energy issues, we need to see sales of ALL cars going down.

  4. bloggin says:

    It seems whether is saving money through fuel economy or wanting to save the planet, consumers are choosing ‘electrified’ vehicles at a ever increasing rate.

  5. GeorgeS says:

    Growth of full sized pick up trucks grew 22% !!!

    That’s disgusting.

    1. Warren says:

      And that is starting with a MUCH bigger number too.

      1. kdawg says:

        And the trucks get bigger every year it seems too.

  6. Blake Gallagher says:

    Cant wait until Tesla gets into the truck market ….. 🙂 will see some serious carbon savings then ….