Even though overall Chevrolet Volt sales were down against 2013 numbers heading into this month, General Motors had posted month-over-month gains for every month during 2014 so far – so the trend had been heading in the right direction of late.
July was no different
For July, GM crested the 2k mark for the first time in 2014 with 2,020 cars sold, which was a 13% increase over last month’s 1,777 sold and about the same against the 1,788 sold in July of 2013.
For the cumulative year to date, the Volt is still down 8.7%
- 2014: 10,635
- 2013: 11,643
Surprising us this month was the heightened production of the new 2015 model year Volt which we didn’t see coming at all.
After a Spring-push at the General’s Hamtramck production facility that saw 2014 Volt inventory peak somwhere around 9,000 units in June, a further 1,500-odd 2015s ended this month on dealer lots as well. A level which would seem to indicate only 1 of 2 things:
- GM will be offering a lot of ‘bonus cash’ off existing Volts in the coming months – which will ultimately translate into higher sales or;
- the company will be slowing and/or idling Volt assembly in favor of alternative production (Impala, Malibu, ELR/Ampera)
Earlier this month we also broke the news that the 2015 Chevrolet Volt now comes with a larger capacity battery. Out is the 16.5 kWh pack in favor of 17.1 kWh of power.
We spoke to Kevin M. Kelly who is the Manager of Electrification Technology Communications and he confirmed to us that the battery had indeed increased in size, and that drivers could expect to see some range improvements.
“We did make an engineering change in the battery cell used in the 2015 Chevrolet Volt, which resulted in an overall storage capacity increase from 16.5 to 17.1 kWh.
This is a part of our effort for continuous improvement. As a result of this change, we would expect that some customers may see a slight improvement in overall EV range.”
Separately, some aggressive discounting on the Cadillac ELR really paid off in July as 188 were sold – a new record for the luxury extended plug-in!