Chevrolet To Offer Overnight Test Drives For Volt, Upcoming Bolt
Recently, Chevrolet shared some of its plans for marketing ideas and direction for the 2017 Volt and the 2017 Bolt EV.
One concept that was mentioned was “delivering vehicles directly to interested buyers’ homes, so that they can see it in their own driveway and are assured a test drive that is convenient for them.”
Now add to this – overnight test drives!
Dropping cars off at prospective buyers homes and also now offering the overnight option, should prove as great ways to help sales. As Darin Gesse, head of Volt and Bolt marketing, has pointed out on multiple occasions, Chevy must do everything it can to get people to experience these vehicles.
Most EV buyers already have their minds set on the concept and they do their homework. It’s not uncommon for hardcore EV enthusiasts to “educate” salespeople at dealerships. Getting info out to others outside of the EV circle is key. Turning ICE drivers into “would be/could be” EV drivers is the ticket.
Chevy will use the internet, rather than TV, to influence and educate potential buyers. Primary information will be stressed like the Volt’s 53-mile electric range and the 200 mile range for the Bolt EV. Prices after incentives will be advertised to attract buyers.
Getting buyers into the dealerships is the most difficult part. With these new plans, shoppers don’t have to make the first move and venture out to the dealership. The belief is that once they enter the dealership and experience these vehicles, or experience them at the comfort of their own homes, the cars will sell themselves.
Source: GM Authority