Case Study: “Chevrolet Volt: A Disruptive Innovation Bridge to Electrified Transportation”
The following press release adeptly describes what the case study on the Chevrolet Volt is all about:
“After a year-long research effort at General Motors, Presidio Graduate School Professor Dariush Rafinejad has written a case study about how the Chevy Volt was created.”
“The case study, titled Chevrolet Volt: A Disruptive Innovation Bridge to Electrified Transportation, details the intricate path of creating the Volt, including how Chevrolet analyzed product strategy, executed from concept car to mass production, designed for mass appeal, developed its pricing strategy, and launched its product into the market.”
“The case study emphasizes the challenge of developing of disruptive technology within a large company, whose internal stakeholders often protect the status quo.”
“I’m very grateful to the GM Executives who were very forthcoming and provided valuable input,” Dr. Rafinejad said. “It’s so important that we not just show business students how sustainability innovation is managed in a large company, but also how persistence through political and technical challenges is a key ingredient for success.”
He added, “This is one of the reasons we have a Cleantech Certificate Program at Presidio–to disseminate the lessons and challenges that companies face bringing disruptive technology to the market.”
“The case study will be taught in Presidio’s Sustainable Products & Services course, which Dr. Rafinejad teaches, and will be made available for any other programs to use as a teaching tool.”
We highly suggest you read the study in its entirety by clicking here (PDF 29 Pages).
Why should you read it now? Just this graph alone is enticing enough to make you want to read the whole darn thing:
“Volt’s extended range concept represents a disruptive technology that can transform the transportation industry and its infrastructure by creating a bridge to an all-electric system. Volt has also a disruptive potential for the society by enabling environmental sustainability through substitution of oil with electricity from renewable sources. For the end users however, Volt is not a disruptive technology.”
Chevy Volt = the industry disruptor.
For all you Volt fans, this case study should immediately move to the top of your must-read list. And by immediately, we actually mean read it now.