Can Chevrolet Capitalize On Bolt’s Head Start Over Tesla Model 3?
Awhile back, Automotive News posted on the Chevrolet Bolt in a way that’s rather unique.
You see, the website collected lots of quotes from various General Motors’ execs and others connected to the Bolt and peppered them into a single story. It makes for an interesting read when you look at it from the viewpoint of the Bolt beating the Tesla Model 3 to the market.
The “fighting” words begin after Automotive News opens with this:
“The question becomes: How patient will those consumers be when the car they have queued up to buy still doesn’t exist even as Chevy starts selling a comparable vehicle at a dealership right down the street?”
Right down the street from Tesla, of course.
Steve Majoros, marketing director for Chevrolet cars and crossovers, responded by stating:
“I think we’ll get some of those people.”
Alan Batey, General Motors’ president of North America, commented:
“We’re here to win. We’re here to compete. We’re not here to come in second.”
Jeff Shutt, general sales manager of Capitol Chevrolet-Cadillac, stated:
“Chevy is doing so much better, but Tesla has really built that brand. Are [people] going to be willing to say, “Yeah, I’m willing to switch to a Chevy’?”
Shutt believes the answer to that question is yes.
Lastly, American Chevrolet general manager, Jim Halvorson, added:
“We’re (General Motors and Tesla) in the same game. May the best man win.”
Well, until the Model 3 arrives, the winner is the Bolt, but in a few short months, the Model 3 may be on top and it might never fall from its lofty spot.
Source: Automotive News