Cadillac Teases Plug-In ELR With Release of Camouflaged Photo

5 years ago by Eric Loveday 13

Cadillac's latest ELR teaser.

Here we see the upcoming 2014 Cadillac ELR extended range electric vehicle wrapped in camouflage and driven through the mountains of southern California.   According to General Motors, this ELR image was captured while “key development tests, including steep grade performance and higher altitude operation” were being performed on Tuesday, September 18, 2012.

Teased recently, the 2014 Cadillac ELR will make its worldwide debut on January 15.

The 2014 Cadillac ELR will make its worldwide debut at the North American International Auto Show in Detroit, Michigan on January 15, 2013.

“Cadillac customers are going to enjoy the unique features ELR will bring to the market.  We’re going to change the way people think about luxury and electrification,” states Chris Thomason, ELR chief engineer.

The Cadillac ELR in concept form.

The plug-in Cadillac rides on a near-identical platform to the Chevrolet Volt.  The ELR will debut with an updated version of the Volt’s now-famous Voltec powertrain.

It’s believed that the ELR will sport a slightly updated version of the Volt’s 16-kWh lithium-ion battery pack and could even arrive packing a 2.0-liter range-extending engine.

We firmly believe that pricing for an optioned-up 2014 Cadillac ELR will be north of $50,000.  Production is set to commence in Summer 2013.

Also of interest as it relates to the Cadillac ELR: An earlier “spy video” was published in November that showed the ELR (along with a Chevy Volt) road testing in Death Valley.

 (video via Edmunds InsideLine)

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13 responses to "Cadillac Teases Plug-In ELR With Release of Camouflaged Photo"

  1. James says:

    Rather than seeing camo’d ELRs plying the roads of America
    getting ready for market, we’d rather see cars that matter
    with Voltec.

    GM needs a hybrid. GM needs more Voltecs in segments
    that matter. Period.

    ELR is a lot of wasted money building yet another GM halo
    car.

  2. Open-Mind says:

    I think it even looks like a Volt under that camouflage. IMO, they will need to really bump the performance to justify the extra $10K. Otherwise, it’s just a 2-door Volt with more expensive branding.

  3. Spin says:

    Where is the Voltec SUV? Compact Pickup? 5 passenger midsize sedsan?

    1. Anthony says:

      They’ll get here as soon as better batteries get here. We’re just left waiting.

    2. Open-Mind says:

      I keep hoping that GM is not showing all their cards … that maybe the vehicles you mentioned are secretly in process. I would also like to believe the ELR will contain a surprise. Like maybe a second motor for the rear wheels that could deliver Tesla-level AWD performance.

      Otherwise, they’ve just removed two doors and added a Caddy badge, and that effort should not take almost 3 years.

      1. Roy_H says:

        I’ve been thinking the same thing. Voltec technology should be spreading much faster. I really hope they make some significant announcements at NAIAS beyond the ELR. If not I have to think GM has dropped the ball and squandered their lead.

        1. Stuart22 says:

          Squandered what lead? GM still has the longest range EREV by far, and the ELR will not relinquish that lead. Thank green media sites like this one with writers who can’t stand GM, who have to grit their teeth in resistance when it comes to praising the Volt. You’ll never see them criticize Toyota or Ford for coming up short with their tepid responses to the Volt. Kind of makes one wonder how important the environment is to them, how much they really care.

          1. Open-Mind says:

            IMHO, the left’s green movement is mostly focused on increasing political power and not so much about improving the environment. The environment is just a useful pawn on their chessboard. They certainly had contempt for “old-GM” like you describe. But now they love “new-GM” since new-GM is viewed as a product of President Obama. But enough about politics … since Roy’s point (IMHO) has nothing to do with politics. it’s more about technology.

            I’m a bit of a GM fan … since college, 4 of my 6 new vehicles have been from GM. Really like my Silverado.

            The Volt is a great car, but now we’re starting year 3 of the EREV experiment, and it’s *still* only available in one form factor … a small 4-passenger sedan/hatch. Still no larger sedan. Still no wagon. Still no pickup. Still no SUV. Still no minivan. Still no performance car. Meanwhile GM’s competitors are picking off these other market segments one-by-one. GM could have an EREV product in all of them, but they have chosen not to.

            So what is special about the ELR? GM has not told us yet. We just know it will look cool. That’s not good enough. GM can do better.

            1. Stuart22 says:

              I think the EV diehards are less politically motivated in their positions than you say. I would agree that the environment, while important, is also not their prime motivating factor.

              I see their primary motivation is their hatred for big corporations that they see attempting to control our lives. GM and oil companies are among their sh!t list of villains.

              I support GM because I think the future of EVs needs them. The Volt is paving the way for an EV future. If it never existed, I have no doubt the LEAF would be history by now. The Volt is proof that an electric car can consistently sell in decent volumes, and has opened the door for others to follow. And for the LEAF to keep its nose above water and buy time.

              Me- I’ve always been more of a Ford man, but my bottom line is I simply like cars of all stripes. Always have.

          2. DC says:

            Stuart22,
            The lead they have to squander is that the Volt is currently outselling other EVs. That lead is very touchy – people are happy with the performance of the Volt, but many are unhappy with it’s price and the limitation of 4 seats. The Volt has proven the Voltec drivetrain is viable at scale, but if they don’t expand it’s use quickly, competitors will meet the critical 5 passenger need and Volt will be brushed aside as a novelty.

            1. Stuart22 says:

              The 5 passenger ‘issue’ is overblown IMO, and its advantage is cancelled out by a substantially compromised cargo carrying capability found in the Energi versions of the C-Max and Fusion. For being a sedan, the Volt is very practical in that regard, with a decently deep, long and flat load area with the rear seatbacks folded forward. A feature which I put to frequent use with my Volt.

  4. Stuart22 says:

    I think this might be an old picture. From last year. (yawn…)

    As for price, I’ll say somewhere north of $60k – at around the level of a base model Tesla Model S. If so, will those who feel the Tesla is worth every penny be dissing the ELR for being too expensive?

    1. Jay Cole says:

      Nope, its new. GM just promoted it out (their first official shot) this morning. Here is the source link if you want to check it out (not really anything else to see there though):

      http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2013/Jan/0108-elr.html