Cadillac Announces It Will Officially Unveil the ELR On January 15th In Detroit

4 years ago by Jay Cole 13

Obligatory Teaser Shot! --- 2014 Cadillac ELR To Debut January 15th, 2013

Finally the public will find out what makes the ELR tick, as General Motors said today that the production-intent version of the Cadillac ELR will be unveiled on January 15th in Detroit at the 2013 North American International Auto Show.  This is the same venue the car’s parent concept, the Cadillac Converj, first appeared at in 2009.

Cadillac ELR Concept Shown Earlier

The Cadillac ELR will be functionally similar to the plug-in extended range Chevrolet Volt, utilitizing the same Delta II platform and powertrain, but as Mark Ruess (GM North America President) explains, it will use the battery “quite differently” and the performance “will be quite different from the Volt.”

In other words, it is going to be faster. 

GM press release:

On January 15 at the North American International Auto Show in Detroit, we will unveil the all-new ELR. Its confidently sculpted lines are as dramatic as the technology they conceal—a state-of-the-art electric propulsion system featuring a range-extending, gas-powered generator. One look at the ELR, and you’ll realize that it’s as much a powerful statement as it is a statement about power.

It is expected that both the performance and range specifications of the ELR will be presented at the same time as the car on the 15th.  Both pieces of information have been a well kept secret by GM, as many clues as to the mid-generational update on the Chevrolet Volt are contained inside the ELR.

Production of the car will begin in the summer of 2013, with the first production vehicle being put on public display August 18th, 2013 at Pebble Beach during the Concours d’Elegance.  The car is expected to go on sale to the public in late fall of the same year.

The ELR often has been seen testing ever since GM’s Hamtramck facility created two, very close to production-intent, mules over the summer.  The below video shows the ELR (along with a Chevy Volt) road testing in Death Valley (video via Edmunds InsideLine)

GM Media

 

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13 responses to "Cadillac Announces It Will Officially Unveil the ELR On January 15th In Detroit"

  1. David Murray says:

    I wonder when official pricing will be available for it?

  2. Open-Mind says:

    Looks like the side-view cameras got replaced with regular mirrors. I’m glad performance has been bumped up. Maybe that could find it’s way into a Volt SS. 🙂

  3. GeorgeS says:

    Sounds good. Can’t wait for the details. Hopefully we will see a trickle down into a Volt SS model.

  4. Looking forward to getting the technical details for the ELR for sure. Jay, will you be at NAIAS? I’ll be there for both press days(14th & 15th) maybe we can get together there.

    1. Jay Cole says:

      Thats the plan. Although, I am really hating the Nissan press conference starting at 8:10 on the 15th (Caddy is ‘ok’ at 10am, lol), that means I pretty much have to roll an overnight on the 14th…which sucks if you live only 4 hours away from it.

      1. OK. Hope to see you there then. You could crash at my hotel for the night of the 14th if that helps.

  5. Schmeltz says:

    Looks like we may soon finally have an answer to the age old question:

    “How well would a Volt sell if it was a Cadillac?”

    I’m looking forward to reading the details. This car will likely cannibalize some sales of the Volt, however, if GM is smart, they could offer a much lower msrp on the Volt at the same time they bring out the ELR. This would gain some more customers at the low price side of the scale, and give more price distance between the Volt and the ELR.

    1. GeorgeS says:

      “Looks like we may soon finally have an answer to the age old question:

      “How well would a Volt sell if it was a Cadillac?”

      I can remember countless miles of debating this issue during the Volt’s development days (the Lyle Dennis years). Good point and now we will be able to find out.

      “This car will likely cannibalize some sales of the Volt, however, if GM is smart, they could offer a much lower msrp on the Volt at the same time they bring out the ELR. This would gain some more customers at the low price side of the scale, and give more price distance between the Volt and the ELR.”

      Interesting thought. perhaps the additional (or at least some) profit margin WOULD allow for some cost reduction on the Volt.

      1. Schmeltz says:

        Yeah I remember those long discussions at GM-Volt. We beat, and beat, and beat that dead horse back then, didn’t we George? Miss those good discussions! 🙂

  6. vdiv says:

    I sincerely hope the ELR is still an EREV, not a PHEV using the electric drivetrain for power assist only, and that the AER equals or exceeds the Volt’s. If it does not then it will be a waste.

    It will take some of the Volt sales away, but not as much as the competition has and will.

    When is the Infiniti LE due to be released?

    1. GeorgeS says:

      It will use the same power train as the Chevy Volt with minor mods.

      1. Bill Howland says:

        Hummm, I thought 2014 volt and the ELR were going to be different than anything before it… If its just ‘minor mods’ I don’t see how it could remotely be considered “ALL NEW”.

  7. MrEnergyCzar says:

    30 mile range? That would be my guess…

    MrEnergyCzar