By End of 2014, Only Renault Will Likely Offer More Plug-In Vehicle Options in Europe Than Ford’s 2 or 3
The Ford Focus Electric is currently available in Europe, though it’s priced so high that it’s not expected to sell in volume.
The Ford C-Max Energi will launch in Europe in 2014, though we’re not yet sure exactly when in 2014 it will go on sale, nor do we have a clue what price Ford will set overseas for the C-Max that plugs in.
Ford says that the Mondeo Hybrid will launch in Europe next year, too. That’s not the plug-in version, but on the horizon we see the Mondeo Energi (aka Fusion Energi in the States) following the Hybrid version in Europe.
If that turns out to be the case, then only Renault will offer more plug-in vehicle options in Europe than Ford’s 3. Renault has what we count as 4 plug-in vehicles (Zoe, Fluence Z.E., Kangoo Z.E. and Twizy). We exclude the multiple variants of the Kangoo Z.E. and Twizy from our calculation of 4.
Why the plug-in offensive by Ford in Europe? We haven’t a clue. Ford’s plug-ins sell in relatively low volume in the US (the world’s #1 plug-in market), so we don’t expect them to fare well in Europe where plug-ins struggle to gain a foothold.
Here’s what Ford of Europe’s vice-president of product development, Barb Samardzich, says is going on:
“Ford is leveraging our global experience and expertise to roll-out a range of electrified vehicles that offers a wide and compelling power of choice. European customers care deeply about the environment and are increasingly seeing electrified vehicles as a way of balancing those concerns with a commitment to car ownership.”
But still, why the intense and immediate focus on Europe? We don’t understand. Do you?
What we’d rather see from Ford is a dedicated electric vehicle to replace the compromised (mostly in regards to cargo space) Focus Electric. If Ford could pull that off successfully, it would have an offering that could potentially take down the Nissan LEAF in the US. Don’t you think?