Bob Lutz Takes Over As Chairman At VIA Motors
Times are changing fast at VIA Motors.
…none other than Bob Lutz – who just celebrated his 82nd birthday on the 12th of this month.
“VIA is fortunate to have the experience of one of the industry’s foremost executives leading our board,” said John Weber, VIA Motors, CE) in a company statement on the occasion.
Mr. Lutz brings with him a passion for the evolution of the automobile, and decades of experience from his tenure in top executive positions at each of the world’s leading auto companies, noted Weber.
Now known widely for his comments about “electrifying the wrong end of the business” with the Chevy Volt (such as here, and here), Bob sticks to his new mantra while commenting on his new job overseeing the electrification of large platform work-horses at VIA:
“I believe VIA is electrifying the right end of the business and is implementing a very sound business strategy. If we are going to see main stream adoption of electric vehicles, the technology must deliver a good return on investment to the largest segment of the auto business, namely trucks, vans & SUVs. That’s why I am so confident in VIA and I’m pleased to serve as Chairman.”
Lutz is replacing retiring chairman Carl Berg, who has been Chairman since VIA’s launch in 2009. Of interest: Berg is also VIA’s largest shareholder.
Earlier video (below) introducing VIA’s Mexico production facility: