BMW Wheels Out i3 and i8 at Les Voiles de Saint-Tropez 2013
Les Voiles de Saint–Tropez in France is a rendezvous of yachts and the place where sailboats finish off the racing season.
So, why do we see both the BMW i8 and BMW i3 there?
We’re not entirely sure, but doesn’t that i8 pop against the background of some of the world’s most expensive and exotic sailboats?
BMW’s connection to Les Voiles de Saint–Tropez isn’t apparent to us, but that matters not.
All BMW says of the i8 and i3 appearing there is this:
“High-tech meets classic design on the Côte d’Azur.”
Again…who cares. Not us.
Just look at that i8. It’s art meets science. It’s design done right. We wouldn’t have even noticed the nearby boats had it not been for BMW telling us the photos were taken on the Cote d’Azur (aka French Riviera), which is apparently a popular hangout site for boaters.