BMW Turns Every Vehicle In New York Into An i3 And i8 (Video)

4 years ago by Inside EVs Staff 9

This Van Driver Would Surely Save Some 'Fuel Money' If He Switched To An i8, But The Payback Might Be A Touch Long For Him

With a little slight of hand in New York, BMW has digitally transformed passing cars into all-electric BMW i3s and plug-in hybrid BMW i8s concept vehicles

BMW i3 And i8 Coming In 2013 and 2014 (Respectively)

BMW naturally calls the display at 42nd Street and 6th Avenue, across from Bryant Park in NYC, the BMW i Window.

The i Window, through the help of 3 cameras (that put out 80,000 lumens of brightness) and an intelligent car-tracking app, remap actual New York passenger vehicle traffic that pass by the window and convert them into BMW’s electric vision of the future.   So the only reflection New Yorker’s see as they pass by, is that of the upcoming BMW i3 and i8.

Pretty neat.

BMW also keeps a running tally of how much gas would be saved should all the passing vehicles go “electric.”   Through November 16th, $493,507,216.

The BMW i brand will also be expanding quite soon, as the i4 plug-in is expected to debut at the end of this month at the Los Angeles Auto Show.

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9 responses to "BMW Turns Every Vehicle In New York Into An i3 And i8 (Video)"

  1. I’m going to be there today all afternoon and giving a speech at 3:00. If any InsideEV’s readers are there make sure to say hi!

  2. Turbofroggy says:

    Hmm, why didn’t they change the taxi cabs? They are all going to be NV200 or e-NV200 “Taxi of the Future” Nissans. Maybe they didn’t want to give any air time to another manufacture. Oh on top of that, when is BMW even going to start to produce these, and for that matter in any numbers?

    Plus are they going to come with the turn signals deactivated at the factory as well as a spedo that is reads 20 MPH too slow like other BMWs? (you know just based on the behavior of other BMW drivers…)

    1. James says:

      OK, Yes BMW drivers are the worst. Yes, I know this is a large stereotype.
      Stereotypes tend to appear as a result large numbers of evidence
      that support that generalization.

      BMW drilled their slogan into the heads of it’s customers – “THE ULTIMATE
      DRIVING MACHINE”, for 31 years. In that time their sales went from
      15,007 in 1974 to 266,200 in 2005. BMW no longer needs to push this
      because the “damage” has been done. Car magazines tout the Bimmer
      as the best due to the way the car performs when driven like an idiot.
      Sure, take your Bimmer out to the track and thrash it all you wish…But
      folks do not – instead they drive like numnuts on public roads…These are
      people who’ve never done a lap on ANY track, yet they see you as
      a competitor for that offramp or driving too slow on the curve
      (when you’re already 10 over the limit). I often wonder why Porsche
      drivers do not have this reputation. I’d rather drive nearly any Porsche
      on a curvy mountain road or local racetrack than nearly ANY BMW…
      But, as a whole, Porsche drivers seem sedate, and happy to obey
      local traffic laws in a manner not to cause mayhem by zig-zagging
      through rush hour.

      I’d say anyone who studies advertising and it’s effects should study
      BMW and it’s slogan. People pay a good sum to drive a BMW
      and for that hefty sum they feel it’s their God-given right to
      tear up any road no matter how little skill they have and
      how crowded with “lowly everyday citizens driving other
      marques of cars”…. 🙂

      Let’s see if the revolution of the electric car turns this around.
      Will BMW EV owners flash their headlights and tear around
      mere average EV owners after tailgating them within inches
      of their bumper? It’ll be interesting to watch. Tesla surely
      will be known as the performance EV company for some
      years running, so will BMW try to become the racecar EV
      for the street? So far, their attempts don’t appear such.

  3. MrEnergyCzar says:

    They should already have a plug-in… why so late.

    MrEnergyCzar

    1. vdiv says:

      Arguably they do, the 1-series ActiveE

      Late because they were chasing after “clean” diesel and after hydrogen for a decade before they stumbled upon a tiny little glitch, 3-series owners trading their Bavarian for a Volt.

  4. English Police says:

    That would be “sleight” not “slight” of hand.

  5. Mark H says:

    Very clever advertising, from the technical effects to the gas saved message. Looking forward to both of these EVs in the future.

  6. James says:

    It’s a clever gimmick. A whole lot of effort to promote
    a BMW product that may just be a compliance, or
    “green ID” halo.

    BMW has shown some cool ideas, an electric bicycle
    that folds, stores and charges from the i4’s trunk,
    and other neat touches that may or may not make
    this EV worth a premium price to some folks.
    At any rate, nothing so far indicates to me that BMW
    intends to sell the i’s in any large number.
    I hope I am wrong. The more EVs and PHEVs the better!

  7. Mayola says:

    Great work guys thanks really appricated the effort put in any advise for a newbie ?

    Thanks Agian