BMW to Create “Portfolio” Aimed at Businesses/Commercial Fleets to Boost i3 Sales
Word of the BMW i3 being priced similar (mid-$40,000 range) to a well-equipped BMW 3 Series is certainly not new news, though it is for some odd reason making rounds on the Internet again.
However, this tidbit of info on the i3 is not headline-grabbing, but is the first time it’s ever been confirmed by BMW.
The German Automaker told BusinessCar that it will definitely pitch its i3 to commercial fleets and business owners, at least in the UK.
BMW says it will “offer a range of business leasing options for its new electric i3 when it arrives in the UK at the end of the year,” according to BusinessCar.
It’s not immediately clear what’s meant by this, but BMW’s Suzanne Gray, general manager of the BMW i division, offered this explanation to BusinessCar.
“We’ve set up a number of propositions for individual drivers that companies could make available. But we are also creating a portfolio aimed specifically at businesses. The range-extender is where we will see the majority of business uptake, but there will also be other options for firms looking for slightly more flexibility. For a product like the i3, companies are interested in showcasing a vehicle like this. It’s a strong internal and external PR story.”
BMW further says that it’s already in discussion with companies regarding the i3. This list includes organizations, blue chip firms, leasing companies and SMEs (aka small and medium enterprises).
via Business Car