BMW Spokesman: “Our Cadence Will Be About One (Plug-In) Per Quarter
Over the next few years, BMW plans to launch, on average, one plug-in vehicle per quarter.
Quoting Richard Steinberg, spokesman for BMW’s North American electrification division:
“Our cadence will be about one (plug-in variant) per quarter. Proud i3 owners can go full electric in all vehicle classes.”
The second half of his statement comes off a little odd, but the first half of his comment is promising.
In Q4 of 2015, BMW launched the X5 xDrive40e, a plug-in hybrid SUV. Next up is the BMW 330e, a plug-in hybrid sedan that’s set for launch in the U.S. during Q1 2016. After that we’ll see the 7-Series PHEV sometimes this Summer, which will be follow by numerous other PHEV BMWs at a cadence of approximately one per quarter until the entire lineup is electrified.
Jessica Caldwell, a senior analyst with Edmunds, stated:
“BMW, as a performance brand, had to increase fuel efficiency in the U.S. and other places. There are not many large vehicles like the X5 that are plug-ins. BMW is consistent with how they will have plug-ins — a clear strategy that is not confusing to consumers.”
“Part of a large-scale project like BMW’s is having economies of scale with not much price premium. They must figure out how to differentiate with good attributes and value.”
Meanwhile, Steinberg notes that BMW’s future PHEVs will need more electric range:
“At this point, we’re going with relatively small gasoline engines and hybrid systems that provide 13-20 miles all-electric range. It’s appropriate for current customers, but there’s understanding this needs to grow.”
It seems BMW understands that we desire a lot of electric range and plans to deliver that in future PHEV models.