BMW Q1 2017 Plug-In Sales At 4% Of Total Sales, Double Year Ago

3 weeks ago by Mark Kane 10

BMW 530e iPerformance

BMW released its sales results for the first quarter of 2017, and boasted of twice higher sales of plug-in vehicles compared to the previous year.

BMW i3

Total deliveries amounted 19,400 (up 101%), which was a 3.85% share of the total 503,438 BMW vehicles sold during the period.

We also got some insights/splits between the BMW i and iPerformance brands:

  • BMW i8,098 (up 57.9%)
  • BMW iPerformance11,302 (up 150%)

The BMW i3 is still the most popular plug-in model with 7,431 sales in Q1 (up 67%), while the i8 decreased by 3% to 667.

“BMW Group vehicles with electrified drivetrains performed particularly well during the first quarter, as nearly 20,000 BMW i3, BMW i8 and BMW iPerformance plug-in hybrids were sold, twice the previous year’s corresponding figure. “We are therefore well on course to delivering more than 100,000 electrified vehicles for the first time in 2017,” Krüger stated.

Electrified vehicles accounted for more than three per cent of all BMW Group vehicle deliveries to customers in the first quarter (Q1 2016: 1.7%).

With the launch of the BMW i3 almost four years ago, the BMW Group was an early pioneer of electric mobility and has remained true to its strategy ever since. When the first MINI brand plug-in hybrid model is introduced in summer 2017, the BMW Group will have nine electrified models in its portfolio. The BMW i8 Roadster is set to follow in the coming year and the first all-electric MINI is due in 2019. In 2020, the battery-powered BMW X3 will integrate all-electric mobility into the Group’s core brand. One year later, the new BMW iNEXT is set to take to the roads. As the BMW Group’s new technological spearhead, it will set the benchmark in the future-oriented ACES fields Autonomous, Connected, Electrified and Services/Shared.”

MINI Cooper S E Countryman ALL4 Electric New York via Tom M

All the BMW Group plug-ins (on the market and announced):

  • BMW    i3 (two battery versions)
  • BMW    i8
  • BMW    330e iPerformance
  • BMW    530e iPerformance
  • BMW    740e iPerformance
  • BMW    225xe Active Tourer iPerformance
  • BMW    X5 xDrive40e iPerformance
  • MINI    Cooper S E Countryman ALL4 plug-in hybrid in June 2017
  • BMW i8 Roadster is set to follow in 2018
  • first all-electric MINI is due in 2019
  • battery-powered BMW X3 in 2020
  • BMW iNEXTin 2021

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10 responses to "BMW Q1 2017 Plug-In Sales At 4% Of Total Sales, Double Year Ago"

  1. trackdaze says:

    Need to upgrade the battery and range in the 3 series and x5. They are well underdone.

    Apart from that looking like serious momentum in Germany will have BMW plug ins >100k this year for 5% of its sales.

    With updates and filling out of plug in offerings across the range 200k achievable next year.

    1. guyinacar says:

      Agreed, except you are using “upgrade the battery” in the sense that any newly-manufactured units should have more AER. I agree with that. But I ALSO believe that BMW should offer a program to upgrade any existing battery pack to 30-35 miles of AER while purchasing the BMW official extended warranty, and perhaps through the BMW CPO program. Maybe that’s a set of tasks not every dealer would be certified/qualified to perform, but I’d like to see it offered at least regionally for about $7500 w/ the 7/100k Platinum. BMW’s default warranty compares poorly with Tesla’s, and this would kill several birds with one stone.

    2. mx says:

      Nope. I believe the current BMW i3 REX, is the perfect car, esp. for Europe where they don’t do long work commutes.

      100 miles of real range, and then for longer, rare, trips, you can use the current gas infrastructure.

      Because, even in California, the EV charging infrastructure is only be built out slowly.

      1. mx says:

        But what CARB needs to do, is allow BMW to set Mountain Mode, to allow you to buffer your choice of 20-40% of the battery for those long mountain trips.

        Because, 7% is clearly suboptimal.

        1. WARREN says:

          Although with the bigger battery, the buffer is now substantially bigger.

  2. fasterthanonecanimagine says:

    BMW’s way looks like the strategy of choice for a conventional car maker: While offering and expanding on BEVs, they will much faster manage to completely replace their ICE models by PHEVs (and BEVs but at a slower pace). Will give them a competitive advantage over other ICE car makers who will still must produce and sell ICEs, while BMW can concentrate on PHEVs and BEVs. This will also prepare their whole client base for a later BEV switch.

  3. BenG says:

    Pretty impressive commitment to the plug by BMW. I will likely never own one because of the price but I do admire the i3, i8 and other electrified models, though some of them are kinda weak sauce with low range and electric motor power.

    1. mx says:

      Yes, we can only Hope, Toyota, Honda and VW will copy the design of the REX. Because that’s clearly the best design on the market for a Hybrid.

  4. Brendan says:

    Great to see BMW pushing EVs. They are one of the more active car companies doing this in Australia with the i3 and bringing their full range of PHEVs. BEV mini will be a hit down under!

  5. Serial anti tesla troll thomas says:

    With this grow rate BMW will also become a 600 billion company and surpass Apple…?

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