An official brochure sent to U.S. dealerships gives an overview of the upcoming BMW i8, its ordering process and competitive landscape. In this marketing material, BMW states that the i8 is the leader in order simplicity with most of the equipment being standard and no packages.
The brochure also mentions the Audi R8 and Porsche 911 4S as competitors at a higher price point.
*Editor’s Note: This post originally appeared over at BMW Blog. Check it out by clicking here.
Just like the BMW i3, the i8 hybrid sportscar can be ordered with the “Giga” and “Tera” “Worlds”:
Dark or Light (Black or Ivory) Leather
Dark or Light (Black or Ivory) Headliner
Olive Tanned Leather
Blue Seat Belts
H&K Premium Sound
Adaptive Cruise Control
Adaptive LED Headlights
E-Call + BMW i Services
Electronic Dim/Fold Mirrors
Park Distance Control
Surround View Cameras
High Beam Assist
Speed Limit Info
BMW Remote Services
BMW i8 will have a manufacturer’s suggest retail price of $135,700 (including destination and handling) when it arrives in US showrooms in June of 2014.