BMW i3 Gets Optional “Sport” Package In UK
It’s not April 1, so apparently this isn’t a joke.
BMW UK just announced that it’s offering an optional “sport” package for the i3. The problem is that nothing in the package is sporty, sporting or in anyway linked to what we’d consider sportier.
Here’s the press release on the new optional package:
The BMW i3 offered with a sportier edge
A new Sport package is now available for the BMW i3 enabling further customisation of the car. For those customers seeking a more unique look, a choice of 19-inch alloy wheels, sun protection glass, LED headlights and the Harman/Kardon Loudspeaker system can be specified– all for a total of £1,700. This represents a 26 per cent saving to the customer worth £610 compared to buying each option separately.
Customers also now have a choice of three new colours for the BMW i3; Fluid Black, Mineral Grey and Platinum Silver which all come with the BMW i Blue highlight. Fluid Black allows the i3 exterior to be specified in all black for the first time with BMW i Blue highlight.
Instead of honing in on “sport,” perhaps BMW should’ve focused more on the value of the package.