Posts by James Melvin

Op-Ed: Do EVs Need A New Name For Future Mass Adoption?

Friday, Jay Cole shared with us they (Inside EVs) had crossed the 10,000 article threshold, surely on the way to 1,000,000 article greatness. Something caught my eye that gave me pause as to just how significantly seemingly small things can shape the entire big picture. In the email deliberation over what this very…

2 years ago by James Melvin 77

“Plug-In Ecosystem” Opens in Indiana

Starting today, mall shoppers at Carmel, Indiana’s Clay Terrace can plug in for free while they shop ’til they’drop or stop by for a bite to eat. A group of public and private energy concerns has installed a unique charging station in the mall’s parking lot to meet the needs…

5 years ago by James Melvin 3

Has Tesla Found the Secret Sauce?

What is the secret sauce of selling new-vision EV hardware to curious onlookers? Worthy of note are the “boutique” shopping mall outlets that could follow Tesla’s lead. While Fisker joins forces with Penske Auto Group to proliferate Karmas and Atlantics, how closely are others watching Tesla’s approach at 21st century…

5 years ago by James Melvin 7

GM Files Trademark for “Electra”

On June 5, 2012 General Motors filed for a trademark for the word Electra. The Electra badge has historically been used for a range of large premium Buick vehicles between 1959 and 1990. The word mark is for goods and services, including “Motor land vehicles, namely, automobiles, sport utility vehicles,…

5 years ago by James Melvin 12