Audi: We’ll Launch 5 e-tron Models In China Within Next 5 Years

9 months ago by Eric Loveday 9

Audi Q7 e-tron

Audi Q7 e-tron

According to Audi, the automaker has significant future electric vehicle plans for China.

Bring On The E-Tron

Bring On The E-Tron

These plans include at least five all-new e-tron models that will launch in China within the next five years. Among these models is a pure BEV with a range of more than 500 kilometers.

How one competes at this point with BYD and its crushing advantage already in place in China today (the company sells more than 10,000 plug-ins per month)…is anyone’s guess.

From the press release:

“Within the next five years, the joint venture, FAW-Volkswagen, will add five locally-produced Audi e-tron models to its China portfolio – including pure battery vehicles with a range of more than 500 kilometres. “Our e-tron offensive lays down a strong marker for the future,” said Prof. Rupert Stadler, Chairman of the Board of Management of AUDI AG. “

The press release further breaks down the models that will be offered by 2025:

“By 2025, Audi, with FAW-Volkswagen, will offer at least one locally-produced electrically powered SUV and sedan model in all volume segments and, with this, there will be an e-tron model in each of the six biggest segments. The electrification of production in China has already begun with the Audi A6 L e-tron. The first locally-manufactured plug-in hybrid will be delivered to dealerships before the end of 2016.”

China is on everyone’s electric vehicle radar and rightfully so. New initiatives there have led to a boom in electric vehicle sales in recent years and the market is only expected to get bigger and bigger in the year ahead.

Full press release from Audi below:

Audi outlines growth plan for China business

2017 Audi A3 Sportback e-tron

2017 Audi A3 Sportback e-tron

Audi has outlined a growth plan for its joint business with FAW Group for the next 10 years, setting the course for sustainable growth in the brand’s largest global market. The partners will intensify their cooperation in key future fields of the automobile industry.

Within the next five years, the joint venture, FAW-Volkswagen, will add five locally-produced Audi e-tron models to its China portfolio – including pure battery vehicles with a range of more than 500 kilometres. “Our e-tron offensive lays down a strong marker for the future,” said Prof. Rupert Stadler, Chairman of the Board of Management of AUDI AG. “Audi and FAW have cooperated closely together for more than a quarter of a century. With our long-term growth strategy we will build upon this successful partnership.”

By 2025, Audi, with FAW-Volkswagen, will offer at least one locally-produced electrically powered SUV and sedan model in all volume segments and, with this, there will be an e-tron model in each of the six biggest segments. The electrification of production in China has already begun with the Audi A6 L e-tron. The first locally-manufactured plug-in hybrid will be delivered to dealerships before the end of 2016.

Within the framework of the 10-year business plan with FAW, AUDI AG will strengthen its cooperation with the production and development departments of FAW-Volkswagen in the area of electric mobility, thereby building up key competencies for future technologies in the joint venture.

Audi A1 e-tron

Audi A1 e-tron

Together, Audi and FAW will develop a further field of the future. In 2017 the partners plan to set up a joint company focusing on mobility and digital services. To connect the joint venture more with the trend-metropolis Beijing, selected sales and marketing functions will be based in the capital in the future.

Audi constantly evaluates new business opportunities in the brand’s largest market. The longtime Volkswagen Group partner SAIC Motor has entered cooperation talks with AUDI AG to evaluate a long-term collaboration in China. A memorandum of understanding has been signed on November 11, 2016 to this effect. SAIC is a partner of VOLKSWAGEN AG in the joint venture SAIC Volkswagen.

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9 responses to "Audi: We’ll Launch 5 e-tron Models In China Within Next 5 Years"

  1. Alan says:

    Excellent, I will just have myself Cryogenically frozen for 5 years so that I can bypass all the BS from the majority of Auto Makers about their EV cars coming to market by 2021 !

  2. Daniel says:

    5 years – who cares?

    1. SJC says:

      Audi has made lots of statements, fewer results.

  3. Ct200h says:

    I will gladly sell you a diesel today and promise you an electric car sometime in the next 10 years , maybe.

    Audi , King of the EV press release !

  4. przemo_li says:

    IFAIK China demands electrics from anybody who wants to do business there.

    So even if Audi wont compete against BYD they have to have them.

    (aren’t BYD cars aimed at lower segments anyway?).

  5. Someone out there says:

    It’s easy to talk about what you are going to do in the far future. Why don’t you talk about what you are doing now?

  6. Yogurt says:

    5 years is the average time it takes to take a car from a thought to production…
    Not sure why it is ok for Tesla to take an extended period to produce the model X but for every other maker it is an issue…

    1. pjwood1 says:

      China isn’t where cars get fancy. It’s where you “comply” with City rules. The average selling price of a new car in China is something like 7-8k.

      This will be Audi’s test bed.

    2. pjwood1 says:

      So, what difference does 5yrs make?