Audi Announces Early 2015 Launch of A3 Sportback E-tron Plug-In Hybrid in US

1 year ago by Eric Loveday 14

Audi A3 Sportback e-tron

Audi A3 Sportback e-tron

According to Audi, its A3 Sportback e-tron will launch in the US in “early 2015.”

Audi A3 e-tron Rear

Audi A3 e-tron Rear

Though we’ve known for some time now that the A3 e-tron was US-bound, Audi had never before set a timeframe for its US launch.

Unfortunately for us, the rest of the world will get the A3 e-tron well in advanced of its US launch.

Audi says the A3 e-tron will launch in Europe in Spring of 2014.

As expected, the plug-in hybrid A3 will be the last version of the revamped A3 lineup to launch here.  Ahead of the plug-ins launch, we will get the A3 sedan, A3 cabriolet, A3 TDI diesel and S3 high-performance sedan.

As Audi states:

“The A3 sedan plays a pivotal role in the soon to be expanding Audi A3 family. It will be joined later in 2014 by the recently announced Audi A3 Cabriolet, A3 TDI clean diesel, the high-performance S3 sedan and in early 2015, the A3 Sportback e-tron® gasoline electric hybrid (PHEV).”

A3 Sportback e-tron Cutaway

A3 Sportback e-tron Cutaway

As for price, we’ve got two tidbits of info to go on.

Specs for the A3 e-tron, at least those we know, break out like this:

  • The Audi A3 Sportback e-tron accelerates to a speed of 100 km/h (62.14 mph) in just 7.6 seconds
  • It has a top speed of 222 km/h (137.94 mph).
  • Its average fuel consumption is just 1.5 liters of gasoline per 100 kilometers (156.81 US mpg)
  • It offers a 50 kilometers (31.07 miles) driving range in electric mode
  • total driving range is 940 kilometers (584.09 miles).
  • The battery of the A3 Sportback e-tron has an energy capacity of 8.8 kWh and can be charged in less than 2.5 hours using a 16 A electrical outlet.
  • The five-door, five-seat vehicle has weight of  1,580 kilograms (3,483.30 lb)

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14 responses to "Audi Announces Early 2015 Launch of A3 Sportback E-tron Plug-In Hybrid in US"

  1. pjwood says:

    Yup, they’re gonna pull a “Honda” maneuver. PHEV price premium to base A3 power trane = $21,200. Take that over 8.8kwh of Li-ion and you get $2,409 per kwh. Gosh, these batteries are getting so expensive!

    More anti-competitive BS on the way.

    1. pooty says:

      Pricing doesn’t work that way. You can’t just convert the euro currency to USD. I would expect a $35k-$40k base price. A base Jetta is $16k. A “base” Jetta hybrid is $26k. However, that’s not exactly a fair comparison either because I believe the “base” Jetta hybrid is actually fully loaded.

      1. Bonaire says:

        In the next year, the value of the USD will continue to diminish due to QE. Expect slowly rising import prices ongoing. We need more locally built electric vehicles.

  2. pjwood says:

    In fairness, Eric, your conversion, euro to dollar, is taking place at near a historic weak buck (~1.38). Doubtful Audi would price A3 @29k, in today’s forex. This may become a long term problem for VW group. Still, inexcusable battery premium.

    1. Mark H says:

      8.8kWh battery to travel 31 miles in electric mode sounds optimistic

    2. Transportation of the future says:

      “In fairness, Eric, your conversion, euro to dollar, is taking place at near a historic weak buck (~1.38).”

      Correct. Even more important though, it is comparing a german price that includes 19% value added tax (USt) with an US price that is typically being communicated pre-tax, as sales taxes and fees might vary from state to state. Just as walking into a european grocery store, all the price tags on the shelves will be including VAT, so what you see is what you pay, this is different in the US, as it does not have one national sales tax rate that with one and the same rate within the whole country, but state and local sales taxes, so the prices are being displayed tax-exclusive, and a little shock (along with confusion) might come at the check-out register for out-of-country visitors used to tax-inclusive prices. :-) So regarding the Audi A3 e-tron that means the german after-tax price of 37,000 Euro for an adequately US comparison would need to be 31,000 Euro as a pre-tax price. In addition, just like with the 15% discount on the sticker price of Volkswagen’s e-Up in Germany, the Audi A3 e-trom will probably also be available with 13% to 20% of a discount. No Audi dealer in Germany will sell it for the sticker price, probably 10% of a discount would be the minimum. So of those 31,000 Euro, possibly another 6,000 but at least another 3,000 would come off, so when cross-comparing the purchase price the buyer actually pays, the end result will not be so much different between Germany and the US.

      It’s good that Audi finally gets its A3 e-tron to the market soon, as more choices in electric cars will be a positive development for the cause of sustainable, environmentally friendly transportation as a whole. More electric cars is an important part of that, but by far not the only part of that, though. Replacing all the combustion-engine cars standing on a congested freeway in a traffic jam today with electric cars (and even more cars in total, thanks to population growth) on an even more congested freeway in a traffic jam in the future will create less pollution, and that’s already a big plus, but besides that it doesn’t appear to be a very smart solution looking into the future. Just as important as the increased utilization of electric cars are, for example, smarter land-use and less sprawl in the future, more walkable communities, more bike paths, expanded and improved public transportation including efficient local rail and long-distance high-speed rail systems, transit-oriented development and finally improvements in the implementation of renewable energy in order to have an energy source as clean as possible for the transportation systems of the future.

  3. Dan Frederiksen says:

    Big whoop

  4. EV says:

    $51,000 for 31 miles of electric? lol, Volt wins again

  5. Don says:

    I am in a car replacing cycle. So I have been waiting for either a full electric or plug in extended range electric car in the next year or two. I have been doing a lot of research on the net. Audi E-tron is in my consideration, so is Infiniti LE (who knows when that’s going to come out). This kind of pricing will push me towards the Volt for sure.

    1. don says:

      By the way, whoever used the EUR/USD exchange rate to convert possible US pricing is wrong. My guess is the car will probably be made in Mexico for North America markets.

    2. Marc V. says:

      Car replacing mode here too in the next couple of years. We are and want to stay a 1 car family so we need more utility than a 4 or 5 passenger sedan. I’m glad to see *something* in a small wagon coming out. Where are all the EV wagons/crossovers/minivans, etc. to rival our TDI wagon in usefulness?

      1. Gabe S. says:

        The closest your gonna get to a larger wagon/crossover/minivan Phev anytime soon is the Mitsubishi outlander….when its batteries stop acting up. Or if you’ve got the cash grab a Tesla X or Rav4 EV.

  6. David Peilow says:

    When American cars come over here, you basically change the $ sign for a €/£. No reason to think it won’t be the same going the other way.

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