Audi A3 e-tron Considered Sales Success In Europe

1 year ago by Mark Kane 10

Audi A3 Sportback e-tron

Audi A3 Sportback e-tron

Audi A3 e-tron - Image Credit Michael Beinenson / InsideEVs

Audi A3 e-tron – Image Credit Michael Beinenson / InsideEVs

Audi is happy with the sales progress of its A3 Sportback e-tron, calling it “successful in Western Europe“.

There were no numbers attached to the press release, though the German manufacturer sees its plug-in hybrid among the leaders.

“A year after its market introduction, the sales figures for the Audi A3 e-tron are also extremely encouraging: In Western Europe, it conquered top spot among the electric cars in the premium compact segment over the past few months. In Norway and the Netherlands one in four Audi customers is already opting for an A3 e-tron.”

Well, according to the EV Sales Blog, there were 8,841 A3 e-tron sales in Europe through the end of October, which is strong enough for #7 among all pure electric and plug-in hybrid models.

Interestingly, the BMW i3 is behind the A3 e-tron.

With 742,300 Audis sold in Europe in the first 11 months of 2015, A3 e-tron is estimated at over 1% of all sales.

As for the US, there has been a few hiccups getting the e-tron version of the A3 final certified for sale in California – so the cars are still just waiting to be released.

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10 responses to "Audi A3 e-tron Considered Sales Success In Europe"

  1. ct200h says:

    i’m sure the minor hiccups in cali will ruin the car. they will prob make the fuel tank 2 gallons or some dumb thing.

    1. Brian says:

      VW sells plenty of eGolfs in CA, there is no need to cripple the eTron like BMW did with the i3 REx.

    2. Samwise says:

      Cali REX rules are plain daft, they should have just mandated a minimum range and speed in EV mode. Never let politicians (or business lobby groups) make technical decisions you will always end up with the opposite of what you actually need.

  2. Brian says:

    So Audi sold 742,300 vehicles, 8,841 of which were the A3 e-tron. What’s missing for me is how many A3s in total were sold?

    1. protomech says:

      http://left-lane.com/european-car-sales-data/audi/audi-a3/

      According to this, 170k A3/S3/RS3 models sold in Europe through the end of October. A3 e-Tron then has about a 5% take rate.

  3. Assaf says:

    Well, when it comes to EVs Audi has never cared to set the bar very high 😉

    The A3-eTron sports one of the shortest electric ranges (16-17 miles EPA).

    In all main European markets where it’s sold (Norway/Holland/Germany), it is easily beaten by the Golf GTE, even as VW sells several other plug-in models at comparable volumes.

    In short, don’t expect EV salvage to come from Audi anytime soon.

  4. PVH says:

    The success regarding VW group PHEV’s sales (which includes Audi) does not come from the Audi A3 eTron but well from the all new Passat GTE. See November sales in the Netherlands, France, Germany etc.

    1. PVH says:

      …which makes me think that the EV buyers are maybe becoming a bit fed up of “small” EV’s. Time for car makers to think about this size thing maybe…

  5. ModernMarvelFan says:

    “As for the US, there has been a few hiccups getting the e-tron version of the A3 final certified for sale in California”

    So, CA is watching the E-Tron carefully for its REx emission level probably and make sure it doesn’t cheat… LOL

  6. pjwood1 says:

    Euros will love it, when e-trons get to 60 miles of NEDC range.