Atlanta Becomes #1 Market for Nissan LEAF

4 years ago by Eric Loveday 27

Over Labor Day Weekend, Nissan Ran This Image on its Facebook Page

Over Labor Day Weekend, Nissan Ran This Image on its Facebook Page

Atlanta = Hotlanta for the Nissan LEAF.

This Photo Was Found on Nissan's Facebook Page Too

This Photo Was Found on Nissan’s Facebook Page Too

It took some marketing efforts on behalf of Nissan, but Atlanta rose up to the occasion by surpassing San Francisco as the LEAF’s #1 US market.

Yes…Atlanta is where the LEAF is the hottest right now.

Back in August, when Nissan posted its “Top 15” LEAF markets, Atlanta was in third with Los Angeles and San Francisco occupying the top 2 spots.

Now, Atlanta holds the 1 spot.

As Erik Gottfried, Nissan director for electric vehicle sales and marketing, told us earlier today:

“Some of our new wave markets like Atlanta have come on so strong that it makes more sense to count Nissan LEAF days’ supply by the hour—Atlanta has about a 120-hour supply right now.  The LEAF turn-rate is amazing. We look forward to ramping up production later this fall as we see LEAF demand continue to increase.”

Throw those days of supply out the window.  The LEAF is gone in hours now.

Fred Diaz, divisional vice-president of Nissan sales and marketing, confirmed Atlanta’s top dog position:

“Atlanta became the No. 1 market for Leaf, marking the first time an area outside the West Coast has landed that title.”

Atlanta has long supported plug-in vehicles, so it should not be too surprising that it’s in the #1 spot.  Add in that California has tons plug-in choices that dilute LEAF sales there and you’ll begin to see why the LEAF couldn’t forever remain the best selling EV in all of those California cities.  The competition in California is fierce.  In Atlanta, not so much.

Top 15 City Markets For The Nissan LEAF So Far In 2013 (click to enlarge)

Top 15 City Markets For The Nissan LEAF as if August 2013 (click to enlarge)

Top 10

Top 10 as of July 2013

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27 responses to "Atlanta Becomes #1 Market for Nissan LEAF"

  1. Assaf says:

    Now, Nissan better start installing some DC quick chargers in Atlanta, b/c at the moment there are NONE in the Atlanta metro region!

    If Atlanta loves them – they should show some love back…

  2. ModernMarvelFan says:

    Well, with additional $5k state incentives and Georgia Power employee incentives, I am sure the Leaf will move with over $12,500 discount in Atlanta.

    After all you can’t beat free.

    Just point out 1 fact that coal accounts for more than 60% of Georgia power’s grid mix. So much for the environmental benefit of the Leaf in GA…

      1. Assaf says:

        ….and…. (….a BIG …..and….)

        Whenever you charge during the off-peak hours in a coal grid, your electricity’s footprint is essentially ZERO, because the coal plant continues burning coal full-steam even during the night when there’s no demand.

        It’s just like using biodiesel off of waste cooking oil. The emission’s been already committed and sunk.

        Remind me again, when do daily EV commuters most commonly charge? Right, at night. Off-peak.

        So much for the “coal cars” crapfest.

        1. Anthony says:

          This is true for us “free riders” – but the moment that an energy company has to change their off-peak generation plan because of EVs, we go from having no impact to having some impact. How much impact? The difference between the original and new plans divided amongst all EV users (which is still probably small).

          1. Assaf says:

            Well, if your fossil plant’s operating pitch is paced by the peak demand, you can charge like a gazzillion EVs in the wee hours before you approach it.

            By the time we approach this level, the grid should be way cleaner anyway, otherwise we and the planet are toast with EVs or without them.

            Can you share a bit more of “free rider” experience? Do you charge off-peak in a fossil-plant grid? Do you have more information about it? I’m preparing a post that discusses this issue among others.

            1. Foo says:

              Not to mention that it takes just about the same amount of electricity (7 kWh) to process one gallon of gasoline (to go about 25 miles in the average ICE vehicle) than to directly power an EV to travel the same distance.

              In other words, if we stopped refining all the gasoline needed by ICE vehicles today, that *alone* would make enough electrical capacity available to power the equivalent electric vehicles (and would free us of the need for energy for most of the other steps involved in gasoline production).

              Now, which do you think uses less overall energy? All the production steps of excavating, transporting, processing, transporting (again!), and finally burning one gallon gasoline to go 25 measly miles in an ICE. Or simply using the same component electricity to directly travel 25 miles in an EV?

              Coal or not… the EV equation is much, much cleaner than the ICE equation.

              1. David Stone says:

                You beat me to it 😉

      2. GRA says:

        Those numbers appear to be % of generating capacity, not % of generation so both of you could be right.

    1. Rick Danger says:

      All the cars that are charging at night are using electricity (and pollution) that is already being made. Not 1 extra lump of coal has to be burned for those cars to charge, and now, all those thousands of cars are no longer polluting the air *where you have to breathe it.*

      So, MMF, maybe you’ve already been sucking tailpipes if that simple fact continues to elude you.

  3. Daniel Cardenas says:

    Also add 2 cents per kilowatt to charge off peak. Essentially you get to drive around for free.
    Contrary to the article I doubt Nissan’s marketing efforts had anything to do with the upswing.
    Cheapest way to get around in Atlanta. Perhaps sales will surge even more when they solve the battery heat issue.

    1. Assaf says:

      Daniel, can you give me the full pricing list – is the 2c figure for Atlanta? Any links to off-peak pricing schemes? I am preparing a *long* post on LCA that has the off-peak charging thing prominently.

      Thanks!

      1. Daniel Cardenas says:

        Sorry my info was inaccurate. It is 1.2 cents to charge, wow!
        https://plus.google.com/u/0/107298072783499953530/posts/APKMgVEwknh

    2. Rick Danger says:

      Yes, Daniel, let’s wait til next summer and see how many Leafs are losing range in Hotlanta.

      Atlanta would have been better off buying Smart EDs than Leafs. At least their batteries can stand the heat.

      1. Assaf says:

        Atlanta summer temperatures are not much hotter than Southern California, where there are already many thousands of Leafs doing just fine.

        http://www.climate-zone.com/climate/united-states/georgia/atlanta/

        http://en.wikipedia.org/wiki/Climate_of_the_Los_Angeles_Basin

        You have to be in the ~110F and hotter for weeks on end, to generate the problem, so in the US only in a select few regions in the Desert Southwest.

        In any case, it was foolish of Nissan not to take care of this from the start, but they are taking care of it now.

      2. Dave says:

        I’ve been using my Leaf all summer in Atlanta and haven’t noticed any loss of range. It has been unusually mild.

  4. TSLA says:

    ugly car

    1. Rick Danger says:

      ‘Tis sad, but true.

      1. Assaf says:

        Ugh, the trolls. They never miss a chance to say something stupid.

    2. Just_chris says:

      you should buy yourself a pretty little fiat…… just try not to take the corners too quick.!?

      1. Jesse Gurr says:

        Why the question mark? Are you asking or are you telling us to not take the corners too quick?

  5. Spec says:

    I don’t think it was marketing, I think it is the $5000 state tax credit that makes the Leaf extremely cheap.

  6. Spec says:

    San Francisco has moved up to the Tesla Model S. :-p

  7. Kent says:

    What does it mean by “The competition in California is fierce. In Atlanta, not so much.”? Do they not sell Volts, PiPs, Energis, Teslas, etc. in Atlanta?

  8. Koz says:

    Maybe GM will wake up and start selling the Spark EV there.

  9. Dave K. says:

    Let an Atl. Leaf driver clear up some things for you, Leaf is a big success in Ga. because the state tax credit is only for pure EVs, Volt doesn’t get it. The only other pure EVs available here are Focus and IMEIV, (and Tesla of course) and not many of these, availability is a factor. After almost 2 years my battery still has all 12 bars, very little capacity loss, Atlanta is mostly hot because of the humidity, average temp nowhere close to Phoenix. We also have a long average commute so EVs save a lot of money for most people(nothing like cash to motivate people). Ga. Power offfers a great 3 tier “TOU-PEV” rate for EV drivers(or anyone for that matter) which basically makes charging your car at night 1/2 price, and at that time our power is about 50% nuke(we can argue the merits but 0 GHG and better than coal) when the 2 new reactors are complete that will be close to 100%, they have been retiring coal plants and building NG for some time, the 60% number is old.

  10. bubba says:

    I save about 150 bucks a month on gas. That is enough for a few lapdances at the Pony.

    Leaf is awesome!