At Frankfurt, Renault-Nissan CEO Ghosn Sets Alliance’s Goal at 1.5 Million Electric Vehicles by 2020

4 years ago by Eric Loveday 8

Nissan LEAF Leads the Charge

Nissan LEAF Leads the Charge

Target: 1.5 Million EVs by 2020

Target: 1.5 Million EVs by 2020

Reanult-Nissan CEO Carlos Ghosn remains extremely optimistic on the Alliance’s electric future.

At the 2013 Frankfurt Motor Show, Ghosn once again hit the stage to discuss a long-term EV target.

For the Alliance, the number is now set at 1.5 million electric vehicles on roads by 2020.

Yes, it’s an optimistic mark, but Ghosn insists it’s achievable.

Ghosn admitted to sales in Europe are below expectations, but says that the economic situation there is slowly turning around and that the future looks much brighter.

According to Ghosn, Renault-Nissan will continue to lead the world’s automaker in the electric vehicle segment.  Ghosn sees Renault’s EVs as capable of capturing 10% of the European market (total automotive market, that is) is the not-so-far-off future.

The Renault-Nissan Alliance has no intention of losing its #1 spot in the electric vehicle segment and will do everything in its power to remain on top.

As wee see it, no other automaker has even begun to challenge Renault-Nissan for the lead, so there’s no way the Alliance will fall from its pedestal anytime soon.

Source: Motor Pasion Futuro

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8 responses to "At Frankfurt, Renault-Nissan CEO Ghosn Sets Alliance’s Goal at 1.5 Million Electric Vehicles by 2020"

  1. GeorgeS says:

    This is the kind of dedication to a go a forward plan that GM needs……oh I forgot, what IS GMs go forward plan. Does it have one? It doesn’t seem like Voltec is to high on the list what with postponing gen 2 for years. Also e assist is a loser and doesn’t sell.

    What are you doing GM?
    Where is your go forward plan?

  2. offib says:

    Are they sure? We know now that it takes them at least 4 – 6 months to increase production of the LEAF by 500 units per month in Tennessee. If all production lines of the LEAF run at full capacity resulting in 250,000 per year (150,000 + 50,000 + 50,000), then that’s good and fine, but it’ll take awhile to even manage to produce to that scale.

    Ghosn is somewhat like Musk, he knows how to make a good prediction or decision, but mainly for the pure basis of profit and market share. So I’m sure that the 7 years could prove favourable to his claim.

  3. scott moore says:

    Carlos does not get the attention he deserves, perhaps because he does not also own a space company. Under Carlos, they not only command the electric car segment, but Nissan has been going gangbusters in all car categories.

    It almost makes up for the cube 🙂

    1. io says:

      ^ This. Ghosn might be in it just for the money, but he has a vision (EVs), the guts to pursue it, and the business intelligence to implement it successfully.

  4. krona2k says:

    It might help if they actually started doing some marketing that explains the benefits, and I don’t mean environmental ones. People need to be told:

    1) Not slow or boring to drive, rather a massive blast.
    2) Very cheap to run.
    3) Batteries will last a long time (Nissan should have a 8 year, 100,000 mile, 80% capacity warranty really, that’s a good one to put in adverts).
    4) Pre heat/cool the car from cell phone or on a timer.
    5) Can be rapid charged to 80% in about 20 minutes. Can be topped up after work at home.

    Everyone already knows the downsides of an EV but without education to help people weigh up the pros and cons it’s going to be an uphill struggle. Of course another well advertized massive price drop might help too!

  5. gigglehertz says:

    They must have a heck of a next gen battery in development, because as much as I love my Leaf, an 80 mile EV is not going to sell a million by 2020. I do agree he deserves a lot more credit though for bringing EV’s to the masses though.

  6. Ocean Railroader says:

    I think they better focus on raising existing Nissan Leaf production to 5000 a month over the next six months and focus on raising the existing battery range of the Nissan Leaf from 80 to 120 first before they talk about making a million of them by 2020. If they start doing those basic things first it will go to a million in sales.

    I somehow think though Tesla might get to a million in sales first though by 2020 in that they seem far more aggressive in the EV department then Nissan is with their high range cars and plans for generation 3 with 200 mile ranges and supercharging abilities.

    1. io says:

      Well… while Tesla’s achievements are certainly impressive, it remains a small company, and even on just EVs and quick-charging, by pretty much all metrics, Renault-Nissan handily outdoes it.

      Money invested on R&D, on production lines, actual production capacity, number of EVs produced, sold, number of charging stations installed and forecasted, number/size of countries/areas in which both are available, marketing, etc…

      Ghosn however lacks the reality distortion field Musk enjoys, apparently; see Scott’s comment, above.