Ask Watson Ad – Where Can I Fill Up My Toyota Prius Prime

3 weeks ago by Eric Loveday 8

If you ask Watson who is the world’s most cautious CEO, the answer you’ll receive is Elon Musk. If you ask Watson about the Toyota Prius Prime, you’ll receive all sorts of answers, dependent upon what you ask.

Watson Ad Demo

Toyota is the first automaker to turn to Watson for advertising means.

It’s doing so for the Prius Prime, and is using the¬†Weather Channel app and weather.comm as it means for spreading the word.

As Automotive News explains:

“Toyota is the first automaker to deploy Watson Ads, a cognitive ad format that meshes machine learning, natural language understanding and dialogue tools to engage consumers in one-to-one discussions at scale.

IBM Watson can understand user intent, learn and reason to drive conversations, says Monica Fogg, product lead for Watson Ads.”

Sarah Ripmaster, The Weather Company’s head of auto sales, stated:

“The goal is to expand upon an advertising experience and get into an engaged one-on-one dialogue, so it doesn’t feel like it’s just an ad. It feels like it’s an experience. The brand is giving something back to consumers.”

¬†“Because there is a one-to-one dialogue, the user is able to extract meaningful and actionable information from the brand. The brand can garner a ton of learning from these ad units. When a consumer is asking questions, and the dialogue is happening, all of that is data. The brand can understand what’s meaningful and impactful for the consumer and potentially change [future] brand messaging based on that kind of interaction.”

What can you ask Watson about the Prius Prime? The better question might be what can’t you ask Watson. Watson’s artificial intelligence is apparently ready to tackle a whole array of questions, including “how far can I go on a single charge?” Watson is even ready to provide you with info on competing vehicles and to present a list showing the benefits of the Prius Prime.

The Watson ads allow you to type the question of verbally ask it aloud.

Give the Prius Prime Watson ad a try at this TWC Watson link (scroll to bottom of page).

Source: Automotive News

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8 responses to "Ask Watson Ad – Where Can I Fill Up My Toyota Prius Prime"

  1. William says:

    Watson, why do Prius Prime drivers pull their cars up to level 3 fast chargers, and park their cars right in front of them?

    They don’t even attempt to charge their vehicles, and they probably know that the ChAdeMO/ CCS Combo cables are too short for cars parking on either side of them to get access to the fast charger.

    I can’t explain this Toyota PP parking while blocking L3 fast charger strategy, help me understand Watson!

    1. SparkEV says:

      It’s interesting that I had the same experiences with the old PiP. They never plug-in using public chargers, but they park there. While Tesla is the worst offender in terms of numbers for parking in charging spot, at least some of them do use Chademo.

      I have not seen Prime doing it (yet), probably due to all the clogging at DCFC these days. But I fear what will happen when (if?) clogging ever gets better. With many times Prime sold than PiP, my next bitch-fest might be with Prime.

      1. menorman says:

        Maybe they’re confused and think they have a JDM version that actually can use DCFC…

  2. trololo says:

    Cannot answer to this question “Why Toyota is not building a decent EV ?”
    Answers cannot be copied, what a shame.

  3. mx says:

    Do yourself a favor. If you can afford to buy a Prime you can afford to check out and lease a BMW i3/REX.

    A Far Better Car for the same amount of money.
    Don’t reward Toyota incompetence.
    Reward the True Innovators in the field and enjoy a much better car.

    1. William says:

      Wow, that would be a good cross shopping BMW/Toyota PP “face off”! It would be an interesting case study in True Car cost of Ownership/Lease between the two.

    2. Dav8or says:

      Why not buy a Volt and get the best PHEV?

  4. Prius Prime says:

    When I got my ESEV for my house, it comes a list of charging etiquette. I photo copied it, and I leave it as a polite note for those that park in a charging parking space, but are not charging. Now that there are so many electric cars, please move your car when done charging. It is really a charging space, and not a parking space.

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