Apple Places Hiring Freeze On Electric Car Project Titan
Apple’s electric automobile project has encountered many roadblocks in recent months, as the company pushes to have the project completed by 2019.
Executives at Apple have placed a hiring freeze on the Project Titan team due to executives’ unhappiness with the group’s progress. A previously reliable source affiliated with the team explained that Apple design chief, Jony Ive, was “displeased” following a recent progress review.
Senior Apple engineer in charge of the project, Steve Zadesky, recently left the company. It is not known if this was due to the freezes in staffing or for “personal reasons.”
Apple recruited engineers from Tesla to take on the project. It is believed that Apple has more than 1,000 people involved in Project Titan.
According to AppleInsider, manufacturing problems have caused Apple to seek a possible partnership with another reputable automaker. Of particular interest to Apple is BMW, and more specifically, the company’s innovative approach to the i3. Apple is thought to have previously communicated with BMW concerning an agreement to use the electric i3 as a manufacturing base. However, BMW seemed hesitant to create such a partnership.
The situation for now seems to be shaky for Apple. Perhaps doing an electric car isn’t as easy as the company thought?