Apple To Focus On Driverless Technology As Car Development Takes Back Seat
According to recent reports, Apple will intensify its focus on autonomous driving technology, while at the same time putting development of its secret electric car (“Project Titan”) on the back burner.
As Autocar reports:
“It’s now emerged that Dan Dodge, the former head of Blackberry’s automotive software division, has been signed up to work on the project…”
“According to sources interviewed by Bloomberg, Dodge’s appointment shows a change of strategy from Apple as it focuses efforts on developing a self-driving system, giving it the option of partnering with an existing car maker, rather than building a car itself…”
This change in direction may have been prompted by the recent high-profile Tesla Autopilot incident. Perhaps Apple is trying to get ahead of Tesla in self-driving technology?
Whatever the case may be, it seems that both programs are still on for Apple…building a car and developing autonomous tech, but the latter now seems to be the area of more intense focus.
Apple still reportedly targets 2020 or 2021 for the release of its first electric car on the market – which is 12-24 months behind initial speculation.