Almost 6% Of BMW Car Sales In U.S. Are i3, i8

3 years ago by Mark Kane 22

BMW i3 & i8 in the U.S.

BMW i3 & i8 in the U.S.

BMW i3 And i8 Coming In 2013 and 2014 (Respectively)

BMW i8 And i3

BMW quickly reached a significant level of plug-in car sales in the U.S.

After delivering 1,000 plug-ins a month, the BMW i3 (with small support from i8) accounted for 4.8% of all BMW passenger cars sold in the U.S. in August and 5.7% in September.

This is even more than Nissan LEAF at 5.1% of all Nissan passenger cars sold in the U.S.

The reason for the high ratio (compared to other brands) is, of course, that BMW sells less cars, but anyways at almost 6% and potential for more, it seems obvious that plug-ins are here to stay.

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22 responses to "Almost 6% Of BMW Car Sales In U.S. Are i3, i8"

  1. David Murray says:

    I had noticed the same thing a few days ago when looking at sales figures. And I also realized the i3 outsold almost all other BMW models except for one or two (can’t remember which ones) So it appears the i3 is a success at least in that context. The question is, what is their profit margin?

    1. Spec9 says:

      And will sales remain this robust?

      The shape is growing on me but I still don’t like the nose and especially the two-tone paint job aspect of it. Interior is really nice though and very unconventional. It is like some modern office desk.

      And as always . . . they MUST offer a larger battery pack.

      1. MTN Ranger says:

        Sales are doing well due to the new lower lease rates. We’ll see how long it goes until they need to drop them again. More competition in the luxury market doesn’t look too likely in the near future. Mercedes B Class Electric sales are very low in comparison: 40-60 units.

    2. Well, i3 sales in Germany do not only remain weak, they are actually tanking massive down to only 131 in September, down from 151, 211, 211, 255 in the previous months.

      1. Mikael says:

        Your point being? It’s the top seller in EV’s in Germany and is having 22% of the market while competing with 29 other EV models.

        So it’s all about the extremely week German market.

        1. huh? says:

          Maybe. I don’t know. But it’s more about the short supply. Looking at the forums it seems like a 6-9 month delivery time for German orders. BMW is sending out most of their supply to US shores.

        2. jessy says:

          700 full electric cars sold per month in germany for a nation with 80 millions inhabitants. hahahahaha .what a shame !!!!!

        3. Spec9 says:

          There are 29 EV models in Germany? Really? That many? Most of those have to be tiny niche market things like $100+K models like i8, 918, etc.

          1. Mikael says:

            29 others… so 30. đŸ™‚ And not that many niche market cars. Unless you count EV’s in gerneral as a niche.

            1 BMW i3
            2 Volkswagen e-Up!
            3 Smart Fortwo ED
            4 Mitsubishi Outlander PHEV
            5 Renault Zoe
            6 Tesla Model S
            7 Nissan Leaf
            8 Renault Twizy
            9 Volkswagen e-Golf
            10 Volvo V60 Plug-In
            11 Audi A3 e-Tron
            12 BMW i8
            13 Toyota Prius Plug-In
            14 Porsche Panamera Plug-In
            15 Opel Ampera
            16 Mitsubishi I-Miev
            17 Volkswagen Golf GTE
            18 Renault Kangoo ZE
            19 Peugeot iOn
            20 Citröen C-Zero
            21 Ford Focus Electric
            22 Volvo C30 Electric
            23 Kia Soul EV
            24 Chevrolet Volt
            25 Mercedes B-Class ED
            26 Mercedes S500 Plug-In
            27 Nissan e-NV200
            28 Porsche Cayenne Plug-In
            29 Renault Fluence ZE
            30 Volkswagen XL1

      2. mutle says:

        It has more to do with BMW focussing most of their production output to the US. Time from order to delivery is almost twice as long in Europe as in America.

  2. Chris B says:

    This is pretty amazing, especially since these aren’t cheap. Of course this icar is still ithe “new cool thing”, and we really need to see several more months of sales to see where this is really at. As with most EV sales though, the West Coast is king. Heck even GM acknowledged Volt 2.0 would be more of a niche car with a stronger presence in certain markets than others.

  3. Rob H says:

    Germany has terrible EV infrastructure. For a country with massive solar power excess in the day and a noble carbon goal, it’s bizarre.

    1. Mikael says:

      Well being green or going green isn’t Germany’s strong suit. So it’s not very surprising.

      1. Rob Stark says:

        Germany has been the primary driver for solar electricity.

        Switched conventional electricity from nuclear and coal to natural gas.

        But with this Russo-Ukrainian affair they might back step to more coal.

        1. Spec9 says:

          They should not phase out the nukes, they should phase out the coal. The coal is much worse. And they are not in danger of a Tsunami.

          And build lots more wind. Their high latitude is not so great for solar.

      2. huh? says:

        Actually Germany is quite green. They recycle just about everything.

  4. wraithnot says:

    Our local BMW dealer has had two i3 up on pedestals for about two months- our original test drive was kind of on a whim because we drive right by the dealership frequently. Those were the only i3’s I saw for a while, but in the last several weeks I’ve finally started to see them in the wild. The lease deal definitely seems to have made a difference. Especially for us since we now have one in our garage.

  5. jessy says:

    germany
    6000 full electric cars sold since beginning 2014.

    france
    10 000.

  6. Just_Chris says:

    The key to me is that the i3 is outselling most of BMW’s range, if it can be maintained, as an important step on the innovation chain that goes a bit like this:

    1 – That’s dumb, it won’t work
    2 – OK it works at small scale in a lab but you’ll never be able to make it big enough to be useful
    3 – OK you’ve made it bigger but you’ll never make anything useful with it because it is…… (too heavy, life too short, required too much other infrastructure, etc.)
    4 – OK you’ve made a million dollar prototype but you’ll never make a practical product
    5 – OK you’ve made a concept product but no one will want it
    6 – OK you’ve made a production ready product but it’s too expensive and no one will buy it

    (it’s at this point that the CEO says that you’ll take 50% of the market by Christmas even thought you’ve told him you’ll only be able to produce enough of the product to meet 1% of the market for the next 3 years)

    7 – OK it’s selling as a niche product but you’ll never make the money you invested in R&D back
    8 – What? negative, I could always see that this was going to be a success, its so obvious that this was going to succeed which is why everyone is doing it (now).

    The now is in brackets because it is never said but should be, it is generally obvious what to do once someone else has done it.

    I think BMW probably are and Nissan defiantly are at stage 7. Tesla are in danger of drifting into stage 8. GM are also approaching stage 8 and will probably be there if the volt 2.0 is basically the same as volt 1.0 and the Outlander hits the US in a big way. It’s always interesting to me that transition from level 7 to 8 only occurs when there are other products that compete or appear better in some way to your new technology.

    1. David Murray says:

      Funny you’ve mentioned that. I have wondered about this and how 10 or 20 years from now the negativity towards EVs will be long gone. And yet certain people will basically be immortalized on the wrong side of history because they were on TV and said some of this naysayer crap. Mitt Romney is a good example after blasting Tesla as a loser company.

      1. Spec9 says:

        Yeah, 10 to 15 years from now there are going to be a lot of people saying:
        -I always told you gay marriage was no big deal!
        -I always told you climate change was real.
        -I always told you EVs would be great cars.

        Who didn’t say any of those things now.

  7. JRMW says:

    German Electric Prices are a major thing holding back EVs and PHEVs

    German household electric rates increased in about a straight line from 13.94 in April 2000 (start of EEG law), to 21.65 in April 2008, to 28.73 eurocent/kWh in April 2013.

    EVs and PHEVs aren’t as exciting when you’re paying 0.29 Euro/kWh ($0.37 per kWh).

    Compare this the the US average of $0.13 per kWh.
    Or to my house where it is 16 cents per kWh in the daytime, but only 1.92 cents (not a typo) per kWh overnight. The savings against gas are amazing!

    source of German electricity costs;
    http://theenergycollective.com/willem-post/338781/high-renewable-energy-costs-damage-germanys-economy