All Maseratis Will Be Electrified From 2019 On

7 days ago by Mark Kane 34

Maserati Levante (ICE)

Maserati has yet to introduce its first plug-in model, the Levante plug-in hybrid SUV equipped with a Chrysler Pacifica Hybrid PHEV minivan powertrain, but the automaker is already committing to an electrified future.

Maserati Alfieri concept

According to latest bit of news, the Italian brand will turn to electrification finally with a goal of introduce only electrified powertrains from 2019 on.

This sure sounds a lot like Volvo’s recent statement of making only conventional hybrid, plug-in hybrids and pure electric vehicles from 2019 on.

Autocar reports that Fiat-Chrysler (parent brand of Maserati) CEO Sergio Marchionne has reversed his stance on EVs:

“Every new Maserati will use some form of electric propulsion from 2019, Fiat Chrysler Automobiles (FCA) CEO Sergio Marchionne has revealed.”

“During a conference call with investors, the boss of Maserati’s parent company said the brand would now spearhead the wider group’s push to electric, which will see more than half of FCA’s range use some form of electric power by 2022.”

“Marchionne said that FCA has been hesitant to invest in electric until now due to uncertainty, stating: “We [FCA] have been reluctant to embrace that avenue until we saw clearer the path forward.”

Maserati is expected to switch almost all of its investment in powertrains to electric soon (it just needs to complete development of the next two models first before making the swithc).

Source: Autocar

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34 responses to "All Maseratis Will Be Electrified From 2019 On"

  1. Vexar says:

    But will Sergio still want us to buy them? I recall he isn’t fond of buyers interested in the Fiat 500 EV. They should just buy out Fisker and be done with it. It’s not like most people can tell Fisker apart from a Maserati anyway.

    1. Paul Smith says:

      If it’s made by FCA it would be at the bottom of the reliability ratings no matter what drive system they used.

  2. AlphaEdge says:

    If this guy can be converted, anyone can.

    He’s finally seen the writing on the wall.

    ICE is dead! Long live EV’s! 🙂

    1. SJC says:

      The Volvo announcement was misread as ALL EV.

      1. Terawatt says:

        The Volvo plan may include multiple EVs, but the statement is also true if they make only plain hybrids plus a single PHEV (say, the XC90 T8, a monster that’s much less green than the average fossil-propulsed car!) plus a single EV (say, something like the Renault Twizy). It’s a non-committal designed to sound significant without actually promising much of anything at all.

  3. Bacardi says:

    “We [FCA] have been reluctant to embrace that avenue until we saw clearer the path forward.”…

    The path was “clearer” once China stuck to their 8% EV/PHEV mandate…They’re projecting 17K-18K in Chinese 2017 sales of 55K total sales globally…

    https://www.thestreet.com/story/14092897/1/maserati-expects-china-sales-to-rise-47-in-2017.html

  4. speculawyer says:

    I find it hilarious to watch all these high-end automakers suddenly all falling over themselves to declare that they will all be making electric cars real soon now.

    This is no conversion on the way to Damascus. This is Tesla eating drinking their milkshake.

    1. Bacardi says:

      Overwhelming majority of Tesla fans admit the Model S is more attractive than the Model X so it is uglier, slower, has less range and is more expensive ($13Kish and that’s with only 5 seats) than the Model S…Tesla is the rare occasion where a sedan makes more sense than a SUV…Yet everywhere else, sedans have fallen out of favor…

    2. jpo234 says:

      Cherry-picking statistics. Sales have mostly shifted from large luxury sedans to large luxury SUVs.
      http://www.goodcarbadcar.net/p/2017-year-to-date-best-selling-vehicles.html

      1. Terawatt says:

        Can you please provide the non-cherry-picked statistics for all cars in the price bracket of Model X then, so that we can see the true picture? “Mostly shifted” may well be a very reasonable characterization, but numbers have a certain je ne sais quoi… clarity..? that adjectives fall somewhat short of.

      2. speculawyer says:

        LOL! Talk about Cherry picking….you realize that the Model S is a large Sedan too, right? The drops of those other sedans are largely made up by the Model S.

        And in the SUV market, the Model X is doing well their too. Not as well as the Model S because the Model X still has some issues and the doors are polarizing. But the new fold-flat seats that allow for much better cargo capacity will help with sales.

      3. speculawyer says:

        So let’s see how those luxury SUV sales are doing….

        Yep…Tesla is drinking their milkshake there too!

  5. Asak says:

    I wish this was true of all manufacturers. They really shouldn’t be making any non-hybrids past 2020. Even if they don’t go full electric drive, or even add a plug, having full hybrids will reduce gasoline use overall.

    1. TomBrown says:

      For sure, every time I watch all the ICE’s racing towards a red light then braking it seems silly they aren’t saving some of that momentum for propulsion. Of course sudden braking even in a hybrid or BEV will use more brake pads than regen.

    2. Bacardi says:

      They picked turbos instead…

    3. Terawatt says:

      Sigh.

      Why not turn your attention to the party that is actually supposed to be responsible for making sure noone can destroy our environment/society/civilisation with impunity..? Hint: it’s not the car makers’ job!

  6. Someone out there says:

    Of course. You can’t be a sports car manufacturer and watch a Tesla go from 0-60 in 2.3 seconds and not say to yourself: “I want that”.

    1. CLIVE says:

      You have got that right.

  7. terminaltrip421 says:

    in the long run R&D of electric vehicles has to be a whole lot easier than trying to squeeze every last bit of power and precision out of an ICE.

  8. JustWillimPDX says:

    I think a bit of clarification is in order. The Levante will share SOME COMPONENTS of the Pacific Hybrid’s powertrain. The Pentastar V6, a major component of the minivan’s powertrain, is NOT going into the Maserati.

  9. Jake Brake says:

    Any automaker claiming mass electrification means 48v mild hybrid. Dont take the bait and think ita going to go all phev and bev overnight.

    1. CLIVE says:

      Really

      Well if they don’t they will go out of business in no time. And the longer they wait the more likely that will happen.

  10. Cid says:

    Quickest and cheapest way to do this is to buy the Model S powertrain from Tesla.

    1. raja says:

      exactly. the patents are free now.
      its now or never.
      sooner than later.
      comeon all the ICE, go for the invisible electron’s.

      1. Terawatt says:

        > the patents are free now

        If this is an accurate reflection of your level of understanding you’re lucky you can tie your shoes.

        The patents aren’t for sale. And the patent holder, Tesla, licenses the right to use them at no cost.

        Your statement makes an error equivalent to saying anyone can get a country for free when the reality is the country allows you to use it’s airspace for free (not that I think any country does).

        1. CLIVE says:

          Moreover Tesla has many they have not released

          1. Pushmi-Pullyu says:

            …and if you actually read the terms of service for Tesla’s offer of a “free” license to use its patents, you’ll see it comes with a lot of strings attached, so it’s not really free.

            https://www.tesla.com/about/legal#patent-pledge

  11. CLIVE says:

    He must of been hit on the head.

    I like the new Sergio!

  12. raja says:

    all go behind where the water it coming.
    you should see this as a enabler.
    why wait for the last train.
    catch the early one. smoother and safer.
    we cant wait now for this oil to vaporise or vanish.
    time will tell.

  13. Terawatt says:

    What a non-item!

    This stupid “electrified” term doesn’t even mean anything. Cars have had starter motors and gasoline ones spark plugs as well for a really long time. Most have a radio. And modern ones are actually full of computers and sensors that do lots of stuff, from micro-managing the engine from moment to moment via active safety measures like traction and stability control and anti-lock braking to cosmetic fluff like fading interior lighting in and out…

    In order for this to mean anything at all, the minimum would be to say the cars will be chargeable. Even that wouldn’t mean much, since many PHEVs are no better than regular hybrids, none are a lot better, and some are considerably worse than your average fossil car!

  14. CLIVE says:

    We’ll see what actually happens as they have generally discribe the plans ahead.

    Porsche I believe. These guys, not so much.

  15. Russ says:

    Nice, but I wish they’d keep some of those sweet sounding gas engines. Music to my ears.

  16. Pushmi-Pullyu says:

    I fear many InsideEVs readers would be disappointed to find out what Maserati means by “electrified”. I wouldn’t go so far as Terawatt here (he suggested that having a radio means “electrified”), but I suspect Masarati is defining “electrified car” rather more broadly than “plug-in electric car”. I would guess mild hybrids, non-plug-in hybrids, are included in the term.

    At any rate, the EV revolution progresses in many ways, including this kind of halfway measure.

    1. speculawyer says:

      Given the fact that Tesla is eating the luxury car market alive, I’m pretty sure they will develop some type of pure EV. They are toast if they don’t.

      A non electric luxury car is becoming nonsensical? What is more luxurious than completely silent, no vibration, no stinky toxic exhaust, no lurching transmission, no messy fill-ups, and the best autopilot on the market?

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